Artha Adipersada
Artha Adipersada is an Indonesia-based private company, founded in 2004 and headquartered in Surabaya, that operates in wholesale and retail distribution of children's toys through traditional trade channels.
- Company typePrivate
- Founded2004
- HeadquartersSurabaya, Indonesia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Artha Adipersada does
Artha Adipersada is an Indonesian private, for-profit company founded in 2004 and headquartered in Surabaya. According to the available firmographic data, the company specializes in wholesale and retail trade, with a particular focus on the distribution of children's toys. It operates with a workforce in the 51-100 employee band, positioning it as a small-to-mid-sized distribution business rather than a national-scale wholesaler or branded manufacturer.
The company's go-to-market is grounded in traditional trade channels: physical wholesale supply to retailers and direct retail activity. The corporate website at arthaadipersada.co.id currently displays only a Cloudflare-style verification/loader page and provides no product catalog, pricing, customer information, or operational disclosures. There are no products-and-services listings, no app presence, no API/integration footprint, and no disclosed pricing models in the source data. No management team, ownership structure, subsidiaries, or parent company is identified in the materials provided.
Commercially, no revenue figures, funding rounds, partnerships, certifications, awards, M&A activity, or leadership changes are documented across the available sources. The resulting investment picture is therefore limited to firmographic facts: an established (20+ years), privately held, Surabaya-based Indonesian toy trade operator of modest scale, with no verifiable signals of technological differentiation, growth trajectory, customer concentration, or strategic direction.
Artha Adipersada firmographics
Firmographics- Name
- Artha Adipersada
- Website
- https://arthaadipersada.co.id
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Artha Adipersada is an Indonesia-based private company, founded in 2004 and headquartered in Surabaya, that operates in wholesale and retail distribution of children's toys through traditional trade channels.
- Ownership category
- akta.pro rank
Artha Adipersada industry classification
Industry- Product category
- Toy Distribution
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Digital/Interactive Toys & Accessories Distribution (CRAOAMAJ)
- akta.pro secondary industry
- Toy & Game E-commerce Specialists (CRALAFAL)
Keywords
Where Artha Adipersada is headquartered
LocationHeadquarters
- HQ city
- Surabaya
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
Artha Adipersada business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Artha Adipersada product offering
Product offeringCore offering
Artha Adipersada is an Indonesia-based trading company specializing in wholesale and retail distribution of children's toys. Founded in 2004 and headquartered in Surabaya, the company operates in the consumer goods distribution sector, serving the domestic Indonesian market.
Differentiator
Problem solved
Functional benefit
Products and services
- Children's Toys Wholesale Distribution
- Children's Toys Retail Trade
Companies that use Artha Adipersada
Customer profileIdeal customer profiles1 record
Artha Adipersada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Artha Adipersada partnerships and signals
Strategic signalRecent moves3 records
Artha Adipersada competitors and assessment
Company assessmentDirect peers
- PT Mitra Adiperdana: Long-established Indonesian toy and hobby products distributor. Directly comparable to Artha Adipersada as a domestic toys wholesaler/retailer serving the Indonesian market with overlapping product categories and customer base.
Broad incumbents
- Hasbro: Global toy and games company distributing brands such as Transformers, Nerf, and Monopoly across Indonesia. Operates in the same product category and increasingly pushes direct-to-retail and online channels that affect local distributors.
- Mitra Adiperkasa (MAP Group): Indonesia's largest lifestyle, sports, and kids retail conglomerate, operating stores such as Kidz Station and Mothercare. Comparable as a much larger Indonesian retailer that competes for the same kids and family discretionary spend.
- Shopee Indonesia: Major Southeast Asian e-commerce platform with deep Indonesia penetration and a large toys category. Comparable as both a competitive threat to Artha Adipersada's retail customers and a potential channel for its wholesale inventory.
- Tokopedia: Leading Indonesian e-commerce marketplace carrying a wide assortment of toys from many sellers. Comparable because it is a key channel and competitor for toys sales in Indonesia, and an emerging distribution route for toy brands.
- LEGO Group: Major global toy brand with expanding direct retail and e-commerce presence in Asia. Competes for the same Indonesian children's toys end-consumer spending that Artha Adipersada's retail customers address.
- Mattel Asia Pacific: Global toy manufacturer with significant Indonesia and Southeast Asia presence. Comparable as the upstream principal whose products flow through Indonesian distributors like Artha Adipersada, and which competes for shelf space and D2C consumer relationships.
Regional players
- Mothercare Indonesia: Specialty retailer focused on products for mothers, babies, and young children in Indonesia. Comparable as a domestic specialty retailer serving the same parental customer base that drives children's toy purchases.
- Toys"R"Us Asia: Specialty toy retailer operating across Asia. Comparable as a multi-country toy retailer whose category focus, merchandising model, and supplier relationships closely parallel those a toys-focused distributor/wholesaler in Indonesia would have.
- Informa (Furniture & Kids): Indonesian home and family-focused retail chain that includes kids categories. Comparable as a domestic specialty retailer drawing on the same household budgets for children's products as Artha Adipersada's customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Artha Adipersada social profiles
Digital presenceArtha Adipersada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artha Adipersada leadership team
Management profileNumber of profiles
Artha Adipersada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artha Adipersada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artha Adipersada
What does Artha Adipersada do?
Artha Adipersada is an Indonesia-based trading company specializing in wholesale and retail distribution of children's toys. Founded in 2004 and headquartered in Surabaya, the company operates in the consumer goods distribution sector, serving the domestic Indonesian market.
Is Artha Adipersada a public or private company?
Artha Adipersada is a private company. It is classified as unknown and is currently operating.
When was Artha Adipersada founded?
Artha Adipersada was founded in 2004. It employs 51 to 100 people.
Where is Artha Adipersada based?
Artha Adipersada is headquartered in Surabaya, Indonesia, in the Asia region.
Who are Artha Adipersada's main competitors?
PT Mitra Adiperdana is listed as a direct peer. Broad incumbents are Hasbro, Mitra Adiperkasa (MAP Group), Shopee Indonesia, Tokopedia, LEGO Group and Mattel Asia Pacific. Regional players are Mothercare Indonesia, Toys"R"Us Asia and Informa (Furniture & Kids).
Does Artha Adipersada have an API?
No public API is recorded for Artha Adipersada.
What industry is Artha Adipersada in?
Artha Adipersada's product category is Toy Distribution. Its primary akta.pro industry code is CRAOAMAJ, Digital/Interactive Toys & Accessories Distribution, with a secondary code of CRALAFAL, Toy & Game E-commerce Specialists. Its NAICS code is 45912 and its SIC code is 5945.