Girls Not Brides
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Girls Not Brides does
Girls Not Brides: The Global Partnership to End Child Marriage is a UK-registered charity and company limited by guarantee, founded in 2011 by The Elders and operating from London with staff distributed across Africa, Asia, Europe, and Latin America and the Caribbean. The organisation functions as a global membership-based convening and coordination platform rather than a product company, bringing together more than 1,400 civil society organisations across nearly 100 countries, of which 82% work directly in communities and 40% identify as youth-led. Its primary stakeholders are civil society organisations (members), governments and multilateral institutions, and the research and donor communities, all served through National Partnerships and Coalitions, the CRANK research coordination network of 600+ members, and a suite of free knowledge products.
Core technology consists of a multilingual (English, Spanish, French) website hosting the Child Marriage Atlas (interactive global prevalence and legal-framework visualisation on UNICEF data), the CRANK research-to-action platform, a searchable Resource Centre of publications and toolkits, and the Theory of Change framework. Capacity-building offerings include the monthly Learning Series webinars, the MBALP flagship training programme, and the Malawi Accelerator Programme (MAP) delivered with Norad and UNFPA-UNICEF. Revenue is grant-funded from governments, foundations, and multilateral sources, with a landmark gift from MacKenzie Scott enabling catalytic country investment; the organisation does not sell products or services and charges no membership fee.
Girls Not Brides firmographics
Firmographics- Name
- Girls Not Brides
- Legal name
- Girls Not Brides: The Global Partnership to End Child Marriage
- Website
- https://girlsnotbrides.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Girls Not Brides industry classification
Industry- Product category
- Child Marriage Prevention Advocacy
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139), Other Grantmaking and Giving Services (813219)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Gender Equality & Women’s Empowerment (BPAGABAF)
- akta.pro secondary industries
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD), Gender Equality & Women’s Rights (BPADAGAF)
Keywords
Where Girls Not Brides is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Girls Not Brides business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Grants and Foundation Funding: The Girls Not Brides secretariat is primarily funded through grants from governments, foundations, and multilateral sources. This includes a landmark philanthropic gift from MacKenzie Scott enabling catalytic investment in countries where child marriage is most prevalent.
- Government and Institutional Grants: Funding from bilateral donors such as The Norwegian Agency for Development Cooperation (Norad) for specific programmes like the Malawi Accelerator Programme (MAP) implemented through the UNFPA-UNICEF Global Programme to End Child Marriage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Free membership for civil society organisations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Girls Not Brides product offering
Product offeringCore offering
Girls Not Brides is a non-profit global partnership that convenes more than 1,400 civil society organisations across nearly 100 countries to end child marriage. It delivers its mission through free member services (capacity building, networking, peer learning), evidence and knowledge products (the Child Marriage Atlas, CRANK research network, Resource Centre, Theory of Change framework), country-level National Partnerships and Coalitions, and collective advocacy targeting governments, donors, and multilateral institutions. The secretariat is funded by grants and donations and does not sell commercial products or services.
Product overview
Girls Not Brides is The Global Partnership to End Child Marriage — a global network of more than 1,400 civil society organizations in nearly 100 countries. The organization functions as a convening and coordination platform rather than a single product company. Its core offerings include the Child Marriage Atlas (interactive global data tool), The CRANK research coordination platform, a Resource Centre with searchable materials, and various capacity-building programs including MBALP and the Learning Series. The partnership is structured around National Partnerships and Coalitions at country level, supported by a Theory of Change framework and guided by the 2026-2030 Strategy. Girls Not Brides operates as a network organization enabling collective action, knowledge-sharing, and advocacy rather than selling software products.
Differentiator
Problem solved
Functional benefit
Brands
- The Child Marriage Research to Action Network (The CRANK): A global knowledge-sharing and research coordination platform that brings together researchers, practitioners, policymakers and funders to strengthen the global response to child marriage through evidence-based action. The CRANK has over 600 members from around the world.
Products and services
- Child Marriage Atlas Interactive online tool providing comprehensive data on child marriage for every country, including prevalence rates, trends, drivers, legal frameworks and the Girls Not Brides member organisations working in each location. Built on UNICEF data and intended for practitioners, researchers, advocates, policymakers and journalists.
- The Child Marriage Research to Action Network (CRANK) Global knowledge-sharing and research coordination platform bringing together researchers, practitioners, policymakers and funders to strengthen the global response to child marriage through evidence-based action.
- Resource Centre Searchable database of reports, policy briefs, fact sheets, toolkits and other materials on child marriage produced by Girls Not Brides and other organisations working to end child marriage. Available free of charge.
- National Partnerships and Coalitions Country-level networks of Girls Not Brides member organisations that coordinate advocacy, share learning, and engage with communities and governments at national level. 13 formal National Partnerships have signed MoUs, with additional coalitions under development.
- Movement Building and Advocacy Leadership Programme (MBALP) Flagship capacity-building initiative comprising online modules and in-person training that strengthens leadership, advocacy and movement-building skills among activists and civil society leaders working to end child marriage. Currently delivered as a Malawi-focused programme funded by the Norwegian Agency for Development Cooperation (Norad).
- Learning Series on What Works to End Child Marriage Monthly online webinar series bringing together diverse stakeholders to share learning, evidence and experiences on themes related to ending child marriage.
- Theory of Change Public framework setting out the range and combination of approaches needed to address child marriage and the role each actor has to play in advancing girls' rights. Used by member organisations and partners to design programmes and advocacy.
Quantifiable outcome
- Reduce child marriage prevalence from 1 in 5 to 1 in 7 by 2030
- +2 more outcomes
Companies that use Girls Not Brides
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Girls Not Brides technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Girls Not Brides partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and strategic.
- The ElderscoreGirls Not Brides was initiated in September 2011 by The Elders, a group of independent global leaders working together for peace and human rights. The Elders wanted to focus attention on harmful practices holding girls and women back and to empower others to build a world free from child marriage. Girls Not Brides became an independent charity in 2013.
- UNFPA-UNICEF Global Programme to End Child MarriagecoreGirls Not Brides co-leads the CRANK (Child Marriage Research to Action Network) with UNFPA-UNICEF. The partnership coordinates the global child marriage research agenda and supports evidence-based action. Girls Not Brides also receives funding through this programme for country-level initiatives like the Malawi Accelerator Programme (MAP).
- Mabel Van OranjecoreGlobal champion and advocate to end child marriage, playing a significant role in the founding and continued leadership of the movement.
- Mrs Graca MachelcoreGlobal champion and advocate to end child marriage, providing high-level advocacy and visibility for the movement.
- Girls First FundstrategicPartnered with Girls Not Brides to produce analysis of international funding to end child marriage (2015-2024), understanding funding flows and gaps.
- Publish What You FundstrategicProvided input to the joint report with Girls Not Brides and Girls First Fund analysing international funding to end child marriage.
- National Partnerships NetworkcoreGirls Not Brides supports National Partnerships and coalitions in 13+ countries including Benin, Burkina Faso, Cameroon, Ghana, Kenya, Malawi, Mozambique, Uganda, Bangladesh, Nepal, Netherlands, UK, Guatemala, USA. These networks coordinate member organisations at country level for collective advocacy and action.
- Member Organisationscore1,400+ civil society organisations across nearly 100 countries make up the core partnership. Members range from grassroots community-based organisations to large international NGOs, working across health, education, human rights and humanitarian contexts.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Girls Not Brides competitors and assessment
Company assessmentBroad incumbents
- Save the Children: One of the largest global children's rights and child-protection organisations, with active child marriage programming. Comparable in scale, donor base, and advocacy posture but with a much broader child-rights mandate.
- UN Women: The United Nations entity dedicated to gender equality and the empowerment of women. Highly comparable because it works on overlapping policy/advocacy agendas including child marriage, draws on similar UN/multilateral funding streams, and operates globally — but with a much broader mandate beyond child marriage.
- UNICEF: UN agency focused on children's rights and well-being. Girls Not Brides co-leads CRANK with the UNFPA-UNICEF Global Programme to End Child Marriage, making UNICEF one of the closest institutional partners and the most directly comparable peer in child-rights advocacy and programming.
Direct peers
- Plan International: A global children's rights and girls' equality organisation that directly addresses child marriage through country programmes and advocacy. Highly comparable in mission, target population (girls), and global membership/donor model — and a natural competitor for the same bilateral and foundation funding.
- International Center for Research on Women (ICRW): A global research institution focused on advancing gender equality, including child marriage research. Directly comparable through its evidence-generation role that complements Girls Not Brides' CRANK research network and shared donor base.
- Women Deliver: A global advocacy organisation focused on gender equality and the health and rights of girls and women, including child marriage. Directly comparable as a global partnership/advocacy platform convening civil society, governments, and multilaterals on girls' rights issues.
- Equality Now: An international human rights organisation working to end violence and discrimination against women and girls, including legal advocacy against child marriage. Directly comparable in the gender-equality/advocacy niche with a similar global-to-country operating model.
- ChildFund International: A child-focused NGO working across communities in the Global South, with child marriage prevention as part of its programming. Comparable in operating model (community-based, member-supported, global reach) and target beneficiary population (children, especially girls).
- Malala Fund: Founded by Malala Yousafzai, the fund advocates for 12 years of safe, quality education for every girl, with child marriage as a core driver. Highly comparable mission focus on girls' rights and empowerment, comparable funder base (major foundations and high-profile champions), and similar global advocacy posture.
Emerging players
- Global Fund for Children: A grantmaking and partnership organisation that funds grassroots organisations working for children's rights, including on issues like child marriage. Comparable as a partnership/funders-of-local-NGOs model supporting similar grassroots actors in the same geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Girls Not Brides social profiles
Digital presenceGirls Not Brides financial estimates
Financial estimateRevenue estimate
Valuation estimate
Girls Not Brides leadership team
Management profileNumber of profiles
Profiles6 records
Girls Not Brides funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Girls Not Brides M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Girls Not Brides
What does Girls Not Brides do?
Girls Not Brides is a non-profit global partnership that convenes more than 1,400 civil society organisations across nearly 100 countries to end child marriage. It delivers its mission through free member services (capacity building, networking, peer learning), evidence and knowledge products (the Child Marriage Atlas, CRANK research network, Resource Centre, Theory of Change framework), country-level National Partnerships and Coalitions, and collective advocacy targeting governments, donors, and multilateral institutions. The secretariat is funded by grants and donations and does not sell commercial products or services.
Is Girls Not Brides a public or private company?
Girls Not Brides is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Girls Not Brides founded?
Girls Not Brides was founded in 2011. It employs 11 to 50 people.
Where is Girls Not Brides based?
Girls Not Brides is headquartered in London, United Kingdom, in the Europe region.
How does Girls Not Brides make money?
Two revenue lines are on record. Grants and Foundation Funding is the primary driver. The others are government and Institutional Grants.
Who are Girls Not Brides's main competitors?
Broad incumbents on record are Save the Children, UN Women and UNICEF. Direct peers are Plan International, International Center for Research on Women (ICRW), Women Deliver, Equality Now, ChildFund International and Malala Fund. Global Fund for Children is listed as an emerging player.
Does Girls Not Brides have an API?
No public API is recorded for Girls Not Brides.
What industry is Girls Not Brides in?
Girls Not Brides's product category is Child Marriage Prevention Advocacy. Its primary akta.pro industry code is BPAGABAF, Gender Equality & Women’s Empowerment, with a secondary code of BPAGAFAD, Gender Equality & Women’s Rights Advocacy. Its NAICS code is 813 and its SIC code is 8600.