What Eltraff does

Eltraff S.r.l. is an Italian family-owned manufacturer and specialty distributor founded in 1977 and headquartered in Concorezzo, Monza e Brianza. The company supplies road and traffic safety enforcement equipment — primarily speed measurement devices (Velomatic 512D+, TruCam HD, TruSpeed), red-light violation documentation systems (FTRD+), breath alcohol analyzers (Intoximeters, ACS DRIVESAFE ELITE, Draeger DrugTest 5000), illuminators, presignal signs, and drug testing systems — to Italian law enforcement agencies, municipalities, and public administrations. Its proprietary Velomatic 512D+ holds a unique capability to photograph rear license plates in both directions of travel simultaneously, and the company holds Ministry of Infrastructure and Transport (DM 282) approvals for its core speed measurement portfolio.

The business operates a hybrid go-to-market combining direct enterprise sales to police forces and government entities (via the MePA public procurement marketplace and field sales) with a direct-to-consumer e-commerce channel for disposable breathalyzers, consumer-grade electrochemical breath analyzers, and accessories. Eltraff leverages exclusive Italian distribution rights for premium international brands including Laser Technology (LTI, since 1996), Intoximeters, and Draeger, alongside its own in-house developed Velomatic platform. Revenue is generated through three streams: one-time hardware sales, recurring annual maintenance and calibration services performed at accredited laboratories, and training programs for law enforcement personnel. The company also operates the "FREE" (Future Road-safety Education by Eltraff) consumer-facing road safety education initiative targeting schools and the public. The firm is UNI EN ISO 9001:2015 certified (since 2017, most recently recertified in March 2026 by LRQA/ACCREDIA) and reports serving over 2,000 customers cumulatively.

Name

Eltraff

Legal name

Eltraff S.r.l.

Website

https://www.eltraff.com/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Eltraff S.r.l. is an Italian family-owned company founded in 1977 that manufactures and exclusively distributes speed measurement devices, breathalyzers, and red-light violation systems to Italian law enforcement and public administrations, supplemented by consumer breathalyzers via e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Concorezzo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of speed measurement devices, breathalyzers, drug test equipment, red-light violation systems, and accessories to law enforcement agencies and public administrations
2. Maintenance and Calibration Services: Annual maintenance/revision and calibration services for speed measurement devices, performed at Eltraff laboratories with certified calibration labs
3. Training Services: Training courses for law enforcement personnel on device usage and road safety education

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Eltraff manufactures and distributes traffic enforcement equipment for Italian law enforcement and public administrations, including fixed and portable speed measurement devices (Velomatic 512D+, TruCam HD, TruSpeed), red light violation documentation systems (FTRD+), professional and consumer breathalyzers (Intoximeters FST, ACS DRIVESAFE ELITE, disposable tests), drug testing equipment (Draeger DrugTest 5000), and supporting illuminators and presignal signs. The company also provides accredited calibration, maintenance, training, and road safety education services.

Product overview

Eltraff is an Italian company specializing in road safety equipment since 1977, offering hardware-based products for traffic enforcement and public safety. The product portfolio centers on speed measurement devices (Velomatic 512D+, TruCam HD, TruSpeed, with their enclosures TruBOX/TruVeloBOX/VeloBox), red light violation systems (FTRD+), and substance testing equipment (Intoximeters breathalyzers, Draeger DrugTest 5000, ACS DRIVESAFE ELITE, and disposable breathalyzers). Accessories include illuminators and presignal signs. The company also provides maintenance/calibration services and road safety education programs. Products are distributed exclusively in Italy through various channels including MePA public procurement. The company has exclusive distribution rights in Italy for several international manufacturers' products.

Differentiator

Problem solved

Functional benefit

Brands

• FREE (Future Road-safety Education by Eltraff): A road safety education initiative that promotes safe, smart, and sustainable road use through informal, engaging content targeting young audiences, including schools, educators, and the general public.

Products and services

• Velomatic 512D+ Fixed-position speed measurement device capable of photographing rear license plates in both directions of travel simultaneously, approved by Ministry of Infrastructure and Transport. Designed for Italian law enforcement traffic enforcement operations.
• TruCam HD Telelaser Laser-based speed detection device (telelaser) with enhanced display and improved user functionality, including video capability for law enforcement. Distributed exclusively in Italy by Eltraff under partnership with Laser Technology Inc.
• TruSpeed Telelaser Speed measurement device using laser technology for traffic enforcement applications, distributed exclusively in Italy by Eltraff under partnership with Laser Technology Inc.
• TruBOX / TruVeloBOX Enclosure Protective enclosure system designed for housing speed measurement devices during roadside operation, providing secure installation infrastructure for Velomatic 512D+ and similar fixed speed measurement equipment.
• VeloBox Enclosure Enclosure system for housing speed measurement equipment during roadside deployment, designed for permanent or semi-permanent traffic enforcement installations.
• FTRD+ Red Light Violation System Documentary system for red light violations at traffic signals with FT1D+ remote tablet control system, designed for law enforcement traffic signal enforcement. Captures evidence of vehicles running red lights.
• Intoximeters AlcoSensor FST Breathalyzer Professional-grade breathalyzer precursor device for preliminary alcohol testing by local police. Uses electrochemical cell technology for precise and repeatable BAC measurement.
• Draeger DrugTest 5000 Drug detection device for roadside testing of psychoactive substance use by drivers. Distributed in Italy by Eltraff under partnership with Draeger.
• ACS DRIVESAFE ELITE Breathalyzer Digital consumer breathalyzer using electrochemical cell technology (same technology used by law enforcement devices) for personal blood alcohol concentration monitoring. Includes 5 sterile reusable mouthpieces. Priced at €338 per unit.
• Intoximeters FST Breathalyzer Professional-grade breathalyzer for preliminary testing by police forces, using electrochemical cell technology with precise and repeatable results. Includes 25 reusable individual-use mouthpieces. Priced at €1,159 per unit.
• Disposable Breathalyzer Tests Single-use disposable breathalyzers for qualitative rapid alcohol testing, available with various slogan designs. Two-year shelf life guaranteed. Priced at €2.70 per single-use test.
• Family & Friends Pack (Disposable Breathalyzers) Multi-pack disposable breathalyzers available in 4-piece (€9.50) and 12-piece (€27.00) sets for family, friends, or venue use, with various slogan designs and 2-year shelf life.
• ELIOCINQUE (ELIO 5) Illuminator Illumination device for speed measurement and traffic monitoring equipment, providing flash illumination for license plate photography in low-light enforcement operations.
• ELIO 80CINQUE Illuminator High-power illumination device for traffic monitoring equipment, providing enhanced flash capability for license plate photography in varied lighting conditions.
• Presignal Signs Presignal warning signs required for speed enforcement checkpoints in Italy, providing advance notification to drivers in compliance with Italian road safety regulations.
• Revision and Calibration Services Annual maintenance, revision, and calibration services for all Eltraff instruments performed at the company's accredited calibration laboratories. Required for regulatory compliance of speed measurement and breathalyzer devices.
• Device Training Services Training courses for law enforcement personnel on device operation, with continuing education and updates. Training is available online, at Eltraff headquarters in Concorezzo, or at client locations.
• Road Safety Education Services Innovative road safety education programs using gamification, interactive games, quizzes, videos, simulations, and practical activities. Targets schools, educators, and public awareness events across Italy.

Quantifiable outcome

• Over 2,000 customers served with ongoing support

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Laser Technology (LTI)coreChannel Partner/ Reseller/ Distributor · 1 January 1996LTI is the industry leader in designing and producing innovative laser-based speed and distance measurement instruments including laser rangefinders, speed guns, and velocity sensors. LTI developed the first commercial laser speed measurement tool for law enforcement worldwide. Eltraff has exclusive distribution rights in Italy for LTI products including Telelaser LTI 2020, later versions up to Telelaser TruCam HD.
• IntoximeterscoreChannel Partner/ Reseller/ DistributorLeading company in breath alcohol testing, Intoximeters continues to pioneer and improve technological and industrial standards for their instruments. Products are used by law enforcement, major workplace testing organizations, and other testing industries in over 90 countries worldwide. Eltraff distributes Intoximeters breathalyzers in Italy.
• DraegercoreChannel Partner/ Reseller/ DistributorDrager produces medical technology and safety products. They protect, support, and save lives worldwide in hospitals, with firefighters, emergency services, authorities, and in mining and industrial sectors. Eltraff distributes Draeger products in Italy.
• RecomminorChannel Partner/ Reseller/ DistributorCompany operating since 1996 in workplace safety instrumentation. Produces and markets gas detection instruments and personal/environmental dust sampling equipment through innovative product lines with exclusive representation and their own design and manufacturing capabilities.
• Re-Tech LifeminorStrategic or Co-development PartnerSocial cooperative that reconditiones and recovers electronic and optical equipment parts for further use. Eltraff donates end-of-life electronic and optical equipment to Re-Tech Life to reduce waste production, reduce raw material and energy use, supporting circular economy and providing work reintegration opportunities for individuals facing social hardship.
• Il Capannone Social CooperativeminorOthersSocial solidarity cooperative that promotes, trains, and provides work placement for disadvantaged individuals. Eltraff financially supports this cooperative.
• PMG ItaliaminorOthersSocietà Benefit company. Eltraff and Comune di Concorezzo co-finance a van for medical and assistance services for people in difficulty and with health problems.
• InfopolminorGTM or Marketing PartnerTraining organization that organizes free study days for Local Police operators in collaboration with municipalities. Eltraff participates with product stands at these events.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kapsch TrafficCom: Austrian-headquartered intelligent transportation systems vendor providing speed enforcement, tolling, and connected vehicle solutions to public authorities globally. Directly comparable to Eltraff as a supplier of Ministry-approved traffic enforcement hardware and software to police and public administrations.
• Vitronic: German manufacturer of laser-based speed enforcement systems, red-light cameras, and tunnel/bridge inspection equipment. Closely comparable to Eltraff's Velomatic and TruCam-based speed enforcement portfolio, with similar Ministry/customer approval workflows.
• Sensys Gatso: Swedish provider of speed and red-light enforcement cameras, including mobile in-vehicle and stationary systems. Directly competes with Eltraff's Velomatic 512D+ and FTRD+ products in the European traffic enforcement market.
• Swarco: Austrian traffic technology group offering signal systems, V2X, and speed/red-light enforcement cameras. Comparable to Eltraff in serving European municipal and police customers with similar Ministry-approved hardware portfolios.
• Redflex Traffic Systems (Verra Mobility): Australia-originated traffic enforcement vendor (now part of Verra Mobility) supplying red-light and speed camera programs to public agencies. Operates a comparable managed-service / equipment-sale model targeting law enforcement customers.
• Smartmicro: German specialist in traffic radar and sensor technology used in speed enforcement and intersection management. Comparable to Eltraff at the underlying measurement-technology layer feeding Velomatic and TruCam-style enforcement systems.

Broad incumbents

• Jenoptik: German technology group whose Traffic Solutions division supplies automated speed and red-light enforcement systems globally. Overlaps with Eltraff's enforcement hardware offering but operates as a much larger, multi-segment industrial conglomerate.
• Draeger: Global medical and safety technology company whose DrugTest 5000 and Alcotest products Eltraff distributes in Italy. Comparable on the alcohol/drug enforcement product category, though Draeger operates as a far larger incumbent across many safety verticals.

Regional players

• Autotraffic: Italian traffic engineering and enforcement systems provider focused on the Italian market, similar to Eltraff in geographic scope and customer base (Polizia Locale, municipalities).

Others

• Laser Technology Inc. (LTI): US-based designer and manufacturer of the laser speed measurement devices (TruCam, TruSpeed) that Eltraff exclusively distributes in Italy. Sits upstream of Eltraff rather than competing, but comparable on the underlying laser speed measurement product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eltraff
• Instagraminstagram.com/eltraff_free

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eltraff