National Hardware Expo

Name

National Hardware Expo

Legal name

Reed Exhibitions Mexico, S.A. de C.V.

Website

https://expoferretera.com.mx

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Wholesale-Hardware (5072)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Industry Trade Shows & Expos (MPAGAGAA), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• B2B trade show
• Hardware industry events
• Construction materials expo
• Buyer-supplier matchmaking
• Exhibitor booth sales

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Exhibitor Booth Sales: Primary revenue from manufacturers, distributors, and brands purchasing exhibition space and booths to display products to qualified trade visitors.
2. Branding & Sponsorships: Sponsorship packages offering awareness, leads, branding, and matchmaking opportunities for brands seeking visibility at the event.
3. Expression Forums & Content: Revenue from specialized content sessions including webinars, summits, and showcases delivered to industry audiences.
4. Stand Design & Construction Services: RX Solutions provides specialized support for exhibitor stand design, set construction, audiovisual equipment, and booth staffing through RX Solutions concierge service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Expo Nacional Ferretera (National Hardware Expo) is an annual B2B trade show organized by RX (Reed Exhibitions) that connects hardware stores, construction professionals, and specialized retailers with manufacturers, distributors, importers, and exporters across Latin America. The event provides exhibition space, strategic buyer-supplier matchmaking (Club Elite), innovation showcases, training workshops, and an online exhibitor directory, with separate sister editions in Guadalajara and Mexico City. Accompanying stand design, sponsorship, and content services are delivered through RX Solutions and Expression Forums.

Product overview

Expo Nacional Ferretera (National Hardware Expo), organized by RX, is a trade show platform connecting manufacturers, distributors, wholesalers, importers, exporters, hardware stores (ferreterías), and construction professionals across Latin America. The event features multiple integrated components: the core Expo Nacional Ferretera trade show alongside Club Elite for strategic buyer-supplier matchmaking, the Ferretería del Futuro innovation pavilion, Talleres Ferreteros training workshops, and La Tienda Ferretera retail experience zone. The platform also includes an online exhibitor directory and product catalog. Separately, the related National Hardware Show has been rebranded as 'NHS Concept to Commerce' focusing on AI-powered tools for faster product-to-market acceleration.

Differentiator

Problem solved

Functional benefit

Brands

• Club Elite: Strategic buyer-supplier matchmaking club offering one-to-one business meetings and exclusive benefits for high-value business opportunities.
• Inventor Pavilion
• Private Label Pavilion

Products and services

• Expo Nacional Ferretera (National Hardware Expo) Annual B2B trade show in Latin America connecting manufacturers, distributors, importers, exporters, hardware stores, tlapalerías, and construction professionals for product sourcing, supplier discovery, and commercial negotiations. Held annually in Guadalajara (September) with a sister edition in Mexico City (February).
• Club Elite Strategic buyer-supplier matchmaking program featuring pre-scheduled one-to-one business meetings between key industry buyers and leading suppliers, with exclusive benefits designed to generate high-value commercial opportunities. Open by application.
• NHS Concept to Commerce Reimagined North American B2B trade show for the hardware industry, uniting retailers, manufacturers, wholesalers, distributors, inventors, and global factories. Features AI-powered matchmaking and discovery tools to accelerate product-to-market timelines.

Quantifiable outcome

• 1,100 exhibitors, 50,000+ m² exhibition space, 25,000+ specialized visitors per edition

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core, minor and supporting.

• Expo GuadalajaracoreOthersPrimary event venue partner for the Expo Nacional Ferretera Guadalajara edition. Provides exhibition facilities, security services, medical and emergency services, accessibility services, and operational infrastructure.
• RX SolutionscoreImplementation/ SI/ Consulting PartnerInternal RX division providing specialized support for exhibitor stand design, scenic production, audiovisual equipment, and booth staffing services. Built 5,164 m² in 2 years with 285 designs created.
• Net Zero Carbon Events PledgeminorStrategic or Co-development PartnerRX is a founding member of the Net Zero Carbon Events commitment to achieve net zero emissions by 2040 with 50% reduction by 2030. Collaborative industry initiative for sustainability.
• Private Label Manufacturers (Mexico, Vietnam, India, and other production hubs)supportingStrategic or Co-development PartnerInternational manufacturing partners across production hubs including Mexico, Vietnam, India, and other regions. Connects to Private Label Pavilion for buyer-manufacturer partnerships.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Hannover Messe: One of the world's largest industrial trade fairs organized by Deutsche Messe, covering industrial and hardware-adjacent technologies. Comparable as a globally scaled B2B trade show organizer with multi-day physical event, matchmaking, and sponsorship monetization.
• Canton Fair (China Import and Export Fair): The largest trade fair in China, organized by the China Foreign Trade Centre. Comparable as a massive industry-specific B2B trade show with hardware/construction exhibitor categories that overlap with Expo Nacional Ferretera's Private Label sourcing buyers.
• Bauma: World's largest construction equipment trade fair held in Munich, operated by Messe Frankfurt. Comparable trade show organizer model serving the construction/hardware supply chain globally, with analogous exhibitor booth sales and buyer matchmaking programs.
• The Big 5 Construct Egypt / Big 5 Global: Major international construction industry B2B trade show run by dmg events. Directly comparable as a regional construction/hardware trade show organizer with similar exhibitor sponsorship and matchmaking programs targeting emerging-market audiences.
• Messe Frankfurt (Exhibition Group): Global trade fair organizer operating hundreds of B2B events worldwide. Comparable as a diversified incumbent in the same industry-specific B2B trade show organizer category, competing with RX for major Latin American hardware/construction clients.

Others

• CES (Consumer Electronics Show): Premier global trade show operated by the Consumer Technology Association. Comparable as a flagship B2B trade show with tiered exhibitor packages, sponsorships, and matchmaking but in a different industry vertical, illustrating the same operator model at scale.

Regional players

• FEICON: Brazil's leading construction industry trade show organized by Messe Frankfurt. Direct regional competitor serving the Latin American hardware and construction market with overlapping exhibitor and buyer audiences in a neighboring geography.

Emerging players

• Alibaba.com / Made-in-China sourcing platforms: Digital B2B sourcing marketplaces competing with traditional trade shows for buyer-supplier matchmaking. Comparable as an emerging channel that intersects with the Private Label Pavilion's sourcing mission and could substitute for some exhibitor demand over time.
• IMTS (International Manufacturing Technology Show): Major US manufacturing technology trade show organized by AMT. Comparable as a large-scale industry-specific B2B trade show with similar buyer-supplier matchmaking focus, though focused on manufacturing tools rather than hardware retail.

Direct peers

• National Hardware Show (NHS Concept to Commerce): The US-based sister show operated by the same parent RX/RELX. It is the most direct peer: same hardware industry vertical, same organizer, and is being re-platformed with the same AI matchmaking and Private Label Pavilion features that mirror Expo Nacional Ferretera's product roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/expoferretera
• YouTubeyoutube.com/user/ExpoFerreteraOficial
• Facebookfacebook.com/expo.nacionalferretera
• LinkedInlinkedin.com/company/exponacionalferretera
• Instagraminstagram.com/exponacionalferretera.oficial

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Hardware Expo