WNLR 1150AM

Name

WNLR 1150AM

Legal name

New Life Ministries, Inc.

Website

https://wnlr1150.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Religious Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Religious/Faith-Based Stations (MPABACAL)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Christian radio broadcasting
• AM radio programming
• Religious content media
• Community radio station
• Non-profit broadcasting

Headquarters

HQ city

Churchville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Others

Revenue model

1. Donations: Listener donations received via PayPal and mail (checks payable to SONshine Ministries with WNLR in memo line). Supports day-to-day operations including mortgage, electricity, equipment, building maintenance, music licensing fees, FCC fees, insurance, utilities, and taxes.
2. Church Sponsorships: Local churches sponsor the station with ongoing financial support, appearing in exchange for on-air recognition and community engagement.
3. Business Sponsorships: Local businesses advertise on WNLR through sponsorship, with various business sponsors listed including Hershey Tire Company, Bear Funeral Home, E & M Auto, Roller Family Dental, Dutchway, and others.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WNLR 1150AM is a Christian radio station that broadcasts Christ-centered programming and music at 1150AM frequency, serving the Shenandoah Valley of Virginia from Staunton to Woodstock. The station is operated by New Life Ministries, Inc., a 501(c)(3) non-profit, and currently carries WBTX programming through a frequency lease arrangement. Programming is also available worldwide via internet streaming.

Product overview

WNLR 1150AM is a local Christian radio station offering AM broadcast radio programming at 1150AM frequency, serving the Shenandoah Valley since 1981. The station provides Christian-centered content and music through its broadcast signal and online streaming. Following a 2024 partnership, WBTX programming now broadcasts on 1150AM, combining WBTX's presence (102.1FM, 1470AM, 1150AM) with WNLR's coverage area. The station also offers a Community Activities Calendar service for local non-profit event announcements and accepts donations via PayPal and mail to support operational costs including mortgage, utilities, licensing fees, and equipment maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• WNLR 1150AM Broadcast AM radio broadcast service at 1150AM frequency delivering Christ-centered programming and music to listeners in the Shenandoah Valley region of Virginia. Operates at 2,500 watts daytime power.
• WBTX Online Streaming Online streaming audio service providing 24/7 access to Christian radio programming via web browser and smart devices at www.wbtxradio.com.
• Community Activities Calendar

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WBTX (Positive Radio)coreChannel Partner/ Reseller/ Distributor · 1 March 2025WBTX programming now broadcasting on 1150AM following New Life Ministries' suspension of operations. WBTX is locally owned and has broadcast the Gospel to the Shenandoah Valley for over 50 years. WBTX currently broadcasts on 102.1FM, 1470AM, and now on WNLR 1150AM. This partnership expands coverage and keeps the 1150AM frequency active with Christ-centered programming.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• WBTX (Positive Radio): WBTX is a locally-owned Christian radio station broadcasting on 102.1FM, 1470AM, and now leasing WNLR's 1150AM frequency. It is the most directly comparable peer, sharing the same Shenandoah Valley market, Christian talk/teaching format, non-profit support model, and now a formal programming partnership with WNLR.

Broad incumbents

• Moody Radio: Moody Radio is a non-profit Christian broadcasting ministry operated by Moody Bible Institute, distributing Bible teaching and Christian music over dozens of stations and online. It is comparable to WNLR as a faith-based, listener-supported radio ministry, though with broader reach and institutional backing.
• Salem Media Group: Salem Media Group is the largest U.S. operator of Christian and conservative-format radio stations, owning hundreds of AM and FM signals nationwide. It is comparable to WNLR as a multi-station Christian radio broadcaster, though at vastly greater scale and as a public company.
• American Family Radio: American Family Radio is a network of Christian music and talk radio stations operated by the American Family Association across the U.S. It is comparable to WNLR in faith-based format and listener-supported funding, but at a much larger national scale.
• Bott Radio Network: Bott Radio Network is one of the largest Christian radio networks in the U.S., broadcasting Christian talk and teaching across numerous AM/FM signals. It is comparable to WNLR in format (Christian talk and teaching) and listener-supported funding approach, but operates at a national scale.
• VCY America: VCY America is a listener-supported Christian radio network offering Bible teaching, sermons, and Christian music on multiple signals and online streaming. It shares WNLR's non-profit, donation-funded model and Christian talk/teaching format.
• Educational Media Foundation (K-LOVE / Air1): Educational Media Foundation operates the K-LOVE and Air1 Christian music radio networks with hundreds of signals and online streaming nationwide. It shares WNLR's faith-based format and listener-supported funding model, though at a national scale.

Others

• Relevant Radio: Relevant Radio is a Catholic-talk radio network broadcasting across dozens of U.S. markets and online. While denominationally different from WNLR, it is structurally similar as a donation-funded, faith-based radio network with community engagement programming.
• EWTN Radio: EWTN Radio is the broadcasting arm of the Eternal Word Television Network, offering Catholic talk and teaching on AM/FM stations and online. It shares WNLR's religious talk/teaching format and listener-supported model, though denominational focus differs.

Emerging players

• WAY-FM Media Group: WAY-FM is a non-profit Christian music and teaching radio network operating across multiple U.S. markets. It mirrors WNLR's listener-supported, faith-based model, though WAY-FM tends to focus on contemporary Christian music rather than talk/teaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/wnlr1150
• LinkedInlinkedin.com/company/new-life-ministries-inc-wnlr-1150am

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WNLR 1150AM