Yoder Family of Companies

What Yoder Family of Companies does

Yoder Family of Companies is a privately held, family-owned automotive and financial services group headquartered in Greeley, Colorado, operating eight interconnected subsidiaries across Northern Colorado. The group traces its operating lineage to Weld County Garage, founded in 1908 and acquired by the Yoder family in 1982; the current parent holding structure was established to consolidate the family's growing portfolio of automotive businesses. As of 2023, the group employs nearly 350 people across its companies.

The group's product and service surface spans the full automotive ownership lifecycle: new vehicle retail through Weld County Garage (Buick GMC) and Yoder Chevrolet (acquired 2022); pre-owned vehicle sales through DriveWise; subprime consumer financing through Driven Financial Services (with over 2,600 loans serviced and an 84% satisfaction rating); collision and auto body repair through ABRA Greeley, ABRA Fort Collins, and Carriage Shoppe; fleet and commercial vehicle service through Truck City; and custom fabrication through Ironclad Fabrication. Supporting functions include Yoder Family Cares (charitable/employee assistance) and Yoder ECEC (early childhood education center opening May 2024).

Revenue is generated primarily through transactional streams: one-time vehicle sales at dealerships, transaction-fee collision repair work sourced both directly and through insurance partnerships (Geico, Allstate, USAA Recycled Rides), interest and fee income from subprime lending at Driven Financial Services, and transactional fleet service and fabrication revenue from Truck City and Ironclad Fabrication. Distribution is almost exclusively regional and physical-location based, supported by insurance channel partnerships, community-event-driven brand awareness, and a strong faith-based community identity in Weld County. The company funds growth internally through operating cash flow with no external equity or debt capital disclosed in source material.

Name

Yoder Family of Companies

Legal name

Yoder Family of Companies

Website

https://yoderfamilyofcompanies.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

Yoder Family of Companies is a privately-held, family-owned automotive group in Northern Colorado operating eight subsidiaries across new/used vehicle sales, subprime financing, collision repair, fleet services, and custom fabrication.

Ownership category

akta.pro rank

Product category

Automotive Retail and Services

NAICS

Automotive Repair and Maintenance (8111), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industry

Tow & Recovery Truck Leasing & Rental (TLABABAI)

Keywords

• Automotive dealerships
• Collision repair services
• Consumer auto financing
• Fleet vehicle services
• Custom truck fabrication

Headquarters

HQ city

Greeley

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and used vehicle sales through Weld County Garage (Buick, GMC), Yoder Chevrolet, and DriveWise pre-owned vehicles. One-time transaction revenue from vehicle sales.
2. Collision and Auto Body Repair: Collision repair, auto glass replacement, and paint services through ABRA Fort Collins, ABRA Greeley, and Carriage Shoppe. Revenue from insurance claims and direct customer payments.
3. Automotive Financing: Subprime consumer financing through Driven Financial Services offering loans regardless of credit history. Reports to credit bureaus. Revenue from interest and loan fees.
4. Fleet and Commercial Services: Service and maintenance for fleet and commercial vehicles including motor homes and big rigs through Truck City. Fabrication and modifications through Ironclad Fabrication.
5. Dealership Services: Service departments, parts sales, and maintenance services across dealership locations including certified Quick Lube, multi-point inspections, and routine maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Yoder Family of Companies sells new and pre-owned vehicles through Weld County Garage (Buick/GMC) and Yoder Chevrolet, provides consumer auto financing including subprime loans via Driven Financial Services, operates collision and auto glass repair centers under ABRA Fort Collins, ABRA Greeley, and Carriage Shoppe, services fleet and commercial vehicles through Truck City, and performs custom fabrication and modifications for trucks and commercial fleets through Ironclad Fabrication. The group serves Northern Colorado individuals and businesses with end-to-end automotive ownership and repair needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Weld County Garage - Buick and GMC Dealership New and used Buick and GMC vehicle sales, parts, certified Quick Lube, multi-point inspections, routine maintenance, and fleet and commercial department (including Isuzu medium-duty trucks) at a Greeley, Colorado dealership on an 11-acre campus.
• Yoder Chevrolet - Chevrolet Dealership

Quantifiable outcome

• Driven Financial Services has 84% customer satisfaction rating
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ABRA Collision Centers of AmericacoreStrategic or Co-development Partner · 1 January 2008Yoder Family of Companies franchise partnership with ABRA Collision Centers of America. Weld County Garage franchised with ABRA in 2008, expanding collision repair services. ABRA Greeley and ABRA Fort Collins operate as part of the Yoder family of companies under this franchise agreement.
• Geico InsurancecoreChannel Partner/ Reseller/ DistributorYoder Collision Network partnership with Geico Insurance. ABRA locations can now work directly with Geico customers for collision repair services, expanding customer access and streamlining insurance claims process.
• Allstate InsurancecoreChannel Partner/ Reseller/ DistributorYoder Collision Network partnership with Allstate Insurance. ABRA locations now in-network for Allstate customers requiring collision repair services.
• Journey Christian ChurchminorStrategic or Co-development PartnerYoder Family ECEC childcare facility will be located at Journey Christian Church, 4754 W 31st Street, Greeley, CO 80634. Partnership provides facility space for employee childcare services.
• Colorado Child Care Assistance Program (CCCAP)minorOthersState funding program for families experiencing low income. Yoder Family ECEC will apply for this program to support childcare accessibility for employees.
• Universal Pre Kindergarten (UPK)minorOthersColorado state grant program for funding for 4-year-olds. Yoder Family ECEC will apply for this program to support preschool education services.
• USAA (Recycled Rides Program)minorStrategic or Co-development PartnerCarriage Shoppe partnered with USAA's Recycled Rides program to help repair vehicles being donated to veterans and their families in need.
• Kingdom Way MinistriesminorOthersFaith-based nonprofit receiving charitable donations and support from Yoder Family of Companies.
• Habitat for HumanityminorOthersYoder Family Cares team volunteers and donates to Habitat for Humanity build days supporting housing access in the community.
• Northern Colorado Youth for ChristminorOthersFaith-based nonprofit focused on youth mental health resources. Yoder Family employees participate in fundraising events like Accelerate Hope.
• American Cancer SocietyminorOthersNational health organization receiving charitable donations from Yoder Family of Companies.
• Toys for TotsminorOthersAnnual toy drive participation where Yoder Family of Companies donates truckloads of gifts for children in need during the holiday season.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• AutoNation: Largest US dealership group with franchised new-vehicle sales, used vehicles, financing, and collision/parts service across multiple geographies. Comparable vertical mix (sales + F&I + service + collision) to Yoder, but national footprint versus Yoder's single-region Northern Colorado concentration.
• Maaco: Franchised auto body and paint repair chain with hundreds of independently owned locations. Comparable collision repair model to Carriage Shoppe and the ABRA franchised locations under Yoder Collision Network.
• Sonic Automotive: Public dealership group with franchised new-vehicle sales, EchoPark used-vehicle stores, and F&I plus parts/service. Comparable consumer-facing auto retail + service mix to Weld County Garage and Yoder Chevrolet.
• Lithia Motors: Largest US dealership group by revenue, operating franchised new-vehicle sales plus Driveway captive financing and service operations. Lithia's capture of financing margin through Driveway parallels Yoder's Driven Financial Services captive-credit model.
• Group 1 Automotive: Public dealership group with US and UK rooftops offering franchised sales, used vehicles, and F&I plus collision/parts service. Comparable scale-up operator with multi-brand franchise exposure, though geographically diversified versus Yoder's regional base.
• CarMax: National used-vehicle retailer with captive financing and reconditioning operations. Comparable to Yoder's DriveWise pre-owned business and Weld County Garage's used vehicle selection, though at much greater scale and with a non-franchised model.
• Asbury Automotive Group: Large publicly traded dealership group with franchised new-vehicle sales, used vehicles, and collision/parts service. Comparable as a multi-rooftop dealer operator with bundled F&I and service businesses, although at materially larger scale than Yoder's regional group.

Direct peers

• Caliber Collision: National collision repair chain operating branded, insurance-direct repair centers including the ABRA brand. Yoder's ABRA Fort Collins and ABRA Greeley locations are direct franchise peers inside Caliber's network, with identical insurance partnership dynamics with Geico and Allstate.
• Service King Collision: Multi-location collision repair chain operating insurance-direct body shops with standardized repair processes. Carriage Shoppe and Yoder's ABRA locations compete for the same insurance-routed collision volume in Northern Colorado.
• JD Byrider: National buy-here-pay-here used vehicle and subprime auto finance franchise. Weld County Garage was the second JD Byrider franchisee in the country; DriveWise and Driven Financial Services carry forward the BHPH model and captive-credit servicing that JD Byrider pioneered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCy11vjO4pRUgVXwEAyiUW4g
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Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoder Family of Companies