Golden Horses Tourism and Travel

Name

Golden Horses Tourism and Travel

Legal name

Golden Horses Tourism and Travel

Website

https://goldenhorses-travel.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour & Sightseeing Coach Charters (THAIAIAB)

Keywords

• Travel agency services
• Tour packages
• Hotel reservations
• Flight booking
• Honeymoon travel

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Tour Package Sales: The company generates revenue through selling pre-packaged and customized travel packages to individuals, families, and honeymooners. Packages include flights, hotels, transportation, and tour activities.
2. Flight Booking Services: Revenue from booking flights on behalf of customers through partnerships with airlines, earning commissions or service fees.
3. Hotel Reservations: Commission-based revenue from hotel and resort bookings made through their global network of accommodation partners.
4. Visa Processing Assistance: Fees charged for comprehensive visa procedure assistance and requirements guidance.
5. Transportation Services: Revenue from providing transportation services with modern vehicles to destinations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Golden Horses Tourism and Travel is a Jordan-based travel agency that sells pre-packaged and customized tour itineraries, along with flight bookings, hotel reservations, visa assistance, and ground transportation services. Packages cover destinations in Indonesia, Malaysia, Maldives, Sri Lanka, Thailand, and Turkey, targeting individual travelers, families, and honeymooners with both ready-made itineraries and bespoke travel solutions.

Product overview

Golden Horses Tourism and Travel is a travel agency founded in 2013 (with 13 years of experience) offering a comprehensive suite of travel services. The core offerings include Flight Booking Worldwide, Hotel Reservations Worldwide, Tour Packages and Itineraries, Honeymoon Packages Worldwide, Visa Assistance Worldwide, and Transportation Services Worldwide. The company specializes in destinations including Indonesia (Bali, Bali-Phuket-Kuala Lumpur), Malaysia (Kuala Lumpur), Maldives, Sri Lanka, Thailand (Bangkok, Phuket), and Turkey (Istanbul, Tarabzon, Antalya, Fethye). Their tour packages range from budget-friendly options (starting at $100) to premium multi-destination experiences, targeting individuals, families, honeymooners, and group travelers. The company operates from Amman, Jordan, and maintains a network of global partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Flight Booking Worldwide Flight booking service offering options and prices on airlines worldwide, available to individual travelers, families, and groups booking through Golden Horses.
• Hotel Reservations Worldwide

Quantifiable outcome

• 4.9 out of 5 stars Google rating based on 107 verified customer reviews
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Booking.com: Global OTA platform offering hotels, flights, and travel packages worldwide. Represents the dominant self-serve alternative to Golden Horses' agency model for the same customer base, with strong brand recognition and pricing power in the destinations Golden Horses serves.
• Expedia: Global OTA offering flights, hotels, vacation packages, and activities with worldwide coverage including the Southeast Asia and Turkey destinations Golden Horses sells. A broad incumbent competing for the same leisure traveler wallet share via digital self-service.
• MakeMyTrip: Leading South Asian OTA offering flights, hotels, holidays, and visa services to destinations like Maldives, Thailand, and Bali. Comparable product mix and destination coverage to Golden Horses, though serving Indian outbound travelers as the primary market.
• Thomas Cook India: Established Indian travel company offering packaged tours, flights, hotels, and visa services to destinations including Maldives, Sri Lanka, Thailand, and Turkey. Comparable as a traditional retail travel agency model with similar destination portfolio, though operating at much larger scale.

Emerging players

• Tajawal: Middle East online travel agency offering holiday packages, flights, and hotels with focus on destinations like Bali, Maldives, and Turkey. Comparable in product offering and target market to Golden Horses, but operates as a digital-first platform.
• Cleartrip: Middle East and India-focused OTA offering flights, hotels, and activities. Comparable in targeting regional leisure travelers with similar product offerings, though positioned as a digital-native alternative to traditional agencies like Golden Horses.

Regional players

• Wego: Middle East and Asia-Pacific travel metasearch and OTA platform serving users in the same geographic markets as Golden Horses. Comparable in serving outbound travelers from MENA to Southeast Asia, though operating as a digital marketplace rather than a full-service agency.
• Almosafer: Saudi Arabia-based travel agency and OTA serving Middle East outbound travelers with flights, hotels, and packaged holidays. Comparable to Golden Horses as a regional retail travel agency focused on Middle East leisure travelers, though operating at significantly larger scale and with stronger digital infrastructure.
• Rehlat: Middle East-focused online travel platform offering flights, hotels, and holiday packages across the same Southeast Asia and Turkey destinations Golden Horses serves. Comparable target market (Middle East outbound leisure travelers) but operates as a digital-first OTA rather than a traditional agency.
• Musafir: UAE-based travel agency offering flights, hotels, holidays, and visa services with a similar product mix to Golden Horses. Both target Middle East leisure and business travelers with full-service agency offerings, though Musafir operates at larger scale from Dubai.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goldenhorses11
• LinkedInlinkedin.com/company/olive-tours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Horses Tourism and Travel