Parlay Studios
Parlay Studios operates a ~100,000 square foot film, TV, video, and photography production studio rental campus in Jersey City, NJ, offering multiple stages, studios, equipment, and ancillary services to production companies, photographers, advertising agencies, and event clients in the NYC metro area.
- Company typePrivate
- Founded2010
- HeadquartersJersey City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Parlay Studios does
Parlay Studios is a film, TV, video, and photography production studio rental facility headquartered at 6 Senate Place, Jersey City, NJ, operating within the 1,000,000 sf Mana Contemporary art complex. Founded in 2010 and structured as a private for-profit company with 11-50 employees, the company provides hourly, half-day, and full-day rentals of three large sound stages (Stage 1, Stage 2, and Stage 3 / Glass Gallery) alongside three smaller studios (Studio A, B, C), ranging in size from 1,650 sf to a 38,000 sf flagship facility totaling roughly 100,000 sf of campus infrastructure. Stage 3 is positioned as one of the larger column-free stages in the region, featuring 7,500 sf of ground-floor drive-in space, 27-foot ceilings, and 140 feet of street frontage. Supporting spaces include production offices (75–250 sf), flex spaces (300–1,000 sf), greenrooms, the lobby, conference rooms, and culinary kitchens.
The company's service portfolio integrates studio and equipment rentals with production supplies, expendables, machinery rental, green screen capabilities, virtual production, event rentals, and catering/craft services (the last delivered in partnership with SKOPOS Hospitality Group). Revenue mechanics are quote-based with no public pricing tiers; customers engage through a website booking request form, phone inquiry, or a downloadable production resource guide. Distribution is direct-to-consumer, regional in scope, and focused on the New York Metropolitan Area and broader Northeast US. The customer base spans TV/film/video production companies, photography studios and individual photographers, brands and advertising agencies, and corporate event planners.
No funding rounds, acquisitions, leadership changes, or public-company status events appear in the source data. The website prominently features the NJ Film Tax Credit program and NJEDA financial incentives, indicating deliberate alignment with state subsidies designed to attract productions away from higher-cost NYC boroughs. Revenue, headcount, and pricing details are not publicly disclosed, limiting forward visibility into utilization, capacity monetization, and capital structure.
Parlay Studios firmographics
Firmographics- Name
- Parlay Studios
- Legal name
- Parlay Studios
- Website
- https://parlaystudios.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parlay Studios operates a ~100,000 square foot film, TV, video, and photography production studio rental campus in Jersey City, NJ, offering multiple stages, studios, equipment, and ancillary services to production companies, photographers, advertising agencies, and event clients in the NYC metro area.
- Ownership category
- akta.pro rank
Parlay Studios industry classification
Industry- Product category
- Film & Television Production Studio Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Soundstage & Stage Rental (Film/TV) (MPADAIAA)
- akta.pro secondary industries
- Studio Campus / Production Facility Operators (MPADAIAC), Camera, Grip & Lighting Equipment Rental (MPADAFAB), Production Office Space & Support Facilities (MPADAIAD)
Keywords
Where Parlay Studios is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Parlay Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Studio Space Rentals: Hourly, half-day, and full-day rental of production studio spaces including Stages, Studios A/B/C, and support spaces like greenrooms, production offices, and flex spaces
- Equipment Rental: Rental of lighting, grip, and production equipment to complement studio bookings
- Production Supplies and Expendables: Sale of consumable production supplies and expendables
- Catering/Craft Services: Catering and craft service provisions for productions
- Event Rentals: Studio spaces rented for events, corporate functions, and other non-production uses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom quotes based on studio selection, duration, and services required |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Parlay Studios product offering
Product offeringCore offering
Parlay Studios operates a 100,000 sf production studio rental campus in Jersey City, NJ, providing film, TV, video, and photography studio rentals alongside equipment, supplies, and support services. The facility offers multiple stages and studios ranging from 1,650 sf to 38,000 sf, integrated with lighting, grip, and production equipment rentals plus production offices, green rooms, flex spaces, and catering facilities.
Product overview
Parlay Studios operates as a film, TV, video, and photography production studio rental facility offering a campus of approximately 100,000 square feet in Jersey City, NJ. The portfolio includes three main stages (Stage 1, Stage 2, and Stage 3 / Glass Gallery) plus three smaller studios (Studio A, B, and C), along with support spaces including production offices, flex spaces, green rooms, and catering facilities. The company provides integrated services including equipment rental, virtual production, green screen capabilities, and craft services, all within a single location serving the TV, film, advertising, and photography industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Stage 1 Large-scale production studio space with drive-in accessibility and column-free layout, suitable for fashion, commercial, advertising, events, and feature film productions.
- Stage 2 Production studio space as part of the Glass Gallery complex, offering ground floor drive-in accessibility.
- Stage 3 (Glass Gallery) Premier 7,500 sf ground floor drive-in column-free space with 140 feet of street frontage, 27' high ceilings, daylight and blackout capable. Suitable for fashion, commercial, advertising, events, or feature productions.
- Studio A 2,500 sf stage with corner cyclorama, ideal for photography and smaller television/video productions. Features private hair/makeup/wardrobe room, 17-foot ceilings, PA stereo system, and floor drain with hot/cold water hookup.
- Studio B 3,510 sf stage offering a pristine blank slate for medium to large photography or TV/video productions. Features corner cyclorama, private hair & makeup room, wardrobe room, flex space, water drain access, and hot/cold water hookup.
- Studio C 1,650 sf stage offering clean minimalist studio space ideal for smaller photography and video productions, product photography, and tabletop commercial shoots.
- Equipment Rental Full range of lighting, grip, and production equipment rental services available to complement studio bookings for film, TV, video, and photography productions.
- Virtual Production Virtual production services offered at the studio facility for content requiring digital environments and LED-based production workflows.
- Event Rentals Studio spaces available for corporate events, product launches, galas, and other non-production functions, utilizing large drive-in spaces with distinctive architectural features.
- Catering / Craft Services Catering and craft service provisions for production crews, coordinated with SKOPOS Hospitality Group as the recommended catering partner.
Companies that use Parlay Studios
Customer profileSegments4 records
Ideal customer profiles4 records
Parlay Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Parlay Studios partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SKOPOS Hospitality GroupsupportingRecommended catering partner for productions at Parlay Studios. Contact: 862.505.9127 / [email protected] / www.skoposhospitality.com/catering
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Parlay Studios competitors and assessment
Company assessmentDirect peers
- Steiner Studios: Major Brooklyn Navy Yard film/TV studio with multiple soundstages and a full production services campus. Serves the same TV/film/advertising production clients as Parlay Studios in the NYC metro market.
- Kaufman Astoria Studios: Historic Queens-based studio complex with multiple stages and integrated production support; serves the same film, TV, and commercial production clients in the NYC market.
- Broadway Stages: Brooklyn-based film/TV studio complex operating multiple soundstages and production support facilities in the NYC metro area. Direct competitor to Parlay for NYC-area productions seeking non-Manhattan stages.
- Silvercup Studios: Long Island City-based full-service film and television studio with multiple stages, production offices, and broadcast facilities. One of the dominant NYC-area stage rental competitors serving similar TV/film/photography clients.
- CineCittà Studios: Major purpose-built film/TV studio operator with soundstages and full production services. Comparable as a multi-stage production campus operator serving feature, episodic, and commercial clients.
- East Coast Studios: New York-area photography and film studio rental operator offering cyclorama and production spaces for commercial photography and video shoots. Direct competition for Parlay's Studios A/B/C.
Broad incumbents
- Pinewood Studios: Global leader in film/TV studio operations running multiple studio campuses with soundstages and support facilities. Relevant comparable for campus-style stage rental serving major film/TV productions.
- Netflix Studios (Alameda + Bushwick): Netflix-owned studio operations in NYC/LA including large soundstage campuses. Comparable as a strategic owner-operator of dedicated stage rental infrastructure for premium production content.
Emerging players
- Sip Studio: NYC-based photo and content studio for brands and creators. Comparable at the smaller end as a content-studio operator serving brand/photography clients with flexible studio spaces.
- CREATIVE GENIUS NYC: NYC-area rental photography and podcast studios. Smaller-scale direct competitor for Parlay's smaller Studios A/B/C and podcast/photo clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Parlay Studios social profiles
Digital presenceParlay Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parlay Studios leadership team
Management profileNumber of profiles
Parlay Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parlay Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parlay Studios
What does Parlay Studios do?
Parlay Studios operates a 100,000 sf production studio rental campus in Jersey City, NJ, providing film, TV, video, and photography studio rentals alongside equipment, supplies, and support services. The facility offers multiple stages and studios ranging from 1,650 sf to 38,000 sf, integrated with lighting, grip, and production equipment rentals plus production offices, green rooms, flex spaces, and catering facilities.
Is Parlay Studios a public or private company?
Parlay Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parlay Studios founded?
Parlay Studios was founded in 2010. It employs 11 to 50 people.
Where is Parlay Studios based?
Parlay Studios is headquartered in Jersey City, United States, in the North America region.
How does Parlay Studios make money?
Five revenue lines are on record. Studio Space Rentals are the primary driver. The others are equipment Rental, production Supplies and Expendables, catering/Craft Services and event Rentals.
Who are Parlay Studios's main competitors?
Direct peers on record are Steiner Studios, Kaufman Astoria Studios, Broadway Stages, Silvercup Studios, CineCittà Studios and East Coast Studios. Broad incumbents are Pinewood Studios and Netflix Studios (Alameda + Bushwick). Emerging players are Sip Studio and CREATIVE GENIUS NYC.
Does Parlay Studios have an API?
No public API is recorded for Parlay Studios.
What industry is Parlay Studios in?
Parlay Studios's product category is Film & Television Production Studio Services. Its primary akta.pro industry code is MPADAIAA, Soundstage & Stage Rental (Film/TV), with a secondary code of MPADAIAC, Studio Campus / Production Facility Operators. Its NAICS code is 51211 and its SIC code is 7812.