Real Marketing

What Real Marketing does

Real Marketing Srl is an Italian professional services firm founded in 2009 that operates as a certified Salesforce Partner alongside a broader direct marketing agency offering. The company's core services are organized around three pillars: (1) Salesforce consulting and implementation, including CRM process analysis, solution identification, rapid implementation, and end-user training; (2) Marketing Cloud services covering email automation, audience segmentation, lead management, and campaign measurement; and (3) traditional and digital direct marketing across TV, radio, press, and CRM/customer success channels. The firm serves B2B clients seeking CRM transformation, sales process automation, and personalized, data-driven marketing campaigns, with no named customer logos disclosed.

The underlying technology is Salesforce's platform stack — primarily Marketing Cloud for email marketing automation and personalization, plus the broader Salesforce universe (Sales Cloud, Service Cloud, etc.) in which the team holds vertical certifications. Real Marketing has built internal configuration expertise spanning approval workflows, custom forms, digital signature integration, payment processing, mobile functionality, automated contract creation, automated email communication, and document management/generation. The firm does not develop proprietary software, maintain its own platform, or expose APIs; its technical value is implementation and configuration of third-party Salesforce tooling. No AI/ML capabilities, patents, or proprietary IP are disclosed.

The business model is purely professional services revenue: consulting engagements, implementation projects, and training delivered by certified Salesforce professionals. Pricing is quote-based and tailored to client needs — no standardized pricing, subscription tiers, or recurring revenue model is disclosed. The go-to-market is sales-led with direct enterprise engagement. The firm operates from five Italian offices (Genoa HQ, Rome, Milan, Padua, Turin) and is privately held as an Italian Srl (private limited company) with no disclosed external investors, funding rounds, or M&A activity. Ownership structure is not detailed in available sources.

Name

Real Marketing

Legal name

Real Marketing Srl

Website

https://realmarketing.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Marketing Srl is a Genoa-based, privately held Italian marketing agency and certified Salesforce Partner (founded 2009, 11-50 employees) that delivers Salesforce CRM/Marketing Cloud implementation, email automation, and traditional-plus-digital direct marketing services to B2B clients across five Italian cities.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Marketing consulting services
• Direct marketing agency
• CRM implementation services
• Salesforce consulting
• Marketing automation services

Headquarters

HQ city

Genoa

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Consulting Services: Professional consulting services for marketing strategy development, communication strategies tailored to client needs and objectives, and direct marketing services across traditional and digital channels.
2. Salesforce Implementation Services: Implementation and consulting services for Salesforce CRM and Marketing Cloud platforms, including process analysis, solution identification, implementation, and training services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Real Marketing is an Italian marketing agency that helps businesses build brand visibility, increase sales, and acquire new customers through traditional media (TV, radio, press), direct marketing, and CRM-driven customer success strategies. The firm is a certified Salesforce Partner that provides consulting, configuration, and implementation services for the Salesforce platform and Marketing Cloud, covering process analysis, solution identification, rapid deployment, and end-user training.

Product overview

Real Marketing is a direct marketing and Salesforce consulting services company, not a software product vendor. The company operates as a single-service offering model, providing consulting and implementation services rather than a platform with modules. Their core services include Salesforce consulting and implementation (helping clients become Salesforce partners), Marketing Cloud services for email automation and campaign management, and traditional plus digital direct marketing services. They function as a certified Salesforce partner with specialized verticals across the Salesforce ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesforce Consulting & Implementation CRM consulting and implementation services helping businesses deploy and optimize Salesforce. The engagement covers in-depth analysis of business processes, identification of suitable Salesforce solutions, rapid implementation, and staff training to maximize ROI. Includes configurations such as approval flows, custom forms, digital signature and payment integrations, mobile functionality, automated contract creation, automated email communications, and document management.
• Marketing Cloud Services Email marketing automation and campaign management services built on Salesforce Marketing Cloud. Includes creation of personalized and automated email campaigns, lead management, audience segmentation by multiple criteria, and real-time measurement and optimization of campaign performance. Aimed at businesses seeking data-driven, personalized marketing communications.
• Direct Marketing Services Integrated marketing services spanning traditional channels (TV, radio, press) combined with direct marketing, CRM, and customer success strategies. Helps clients increase sales, build strong brands, foster customer loyalty, and acquire new customers through tailored communication strategies designed around client needs and objectives.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SalesforcecoreImplementation/ SI/ Consulting PartnerReal Marketing is a certified Salesforce Partner with specialized competencies across the entire Salesforce universe. The company underwent internal transformation from being Salesforce clients to becoming partners, investing in team training coordinated by Salesforce experts to implement Salesforce solutions for their own operations and client engagements.
• Pledge 1%minorOthersReal Marketing joined Pledge 1%, a global movement encouraging and supporting entrepreneurs, businesses, and employees in becoming agents of positive change. The company joined a network of leaders and companies worldwide committed to returning value to society.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Accenture Song: Accenture's creative and customer experience practice with substantial Salesforce and CRM transformation capabilities. Comparable because it bundles marketing strategy, creative, and technology implementation in a similar integrated offering.
• Reply S.p.A. Large Italian-listed digital consulting and systems integration firm with Salesforce and CRM implementation practices. Comparable because it competes in the same Italian Salesforce consulting market but at significantly larger scale and broader service breadth.
• Deloitte Digital: Global consulting arm of Deloitte with deep Salesforce alliance and customer transformation practices. Comparable because it sells integrated marketing strategy plus Salesforce/Marketing Cloud implementation to enterprise clients, often overlapping with Real Marketing's target mid-market segment.
• Bluewolf (IBM Consulting): IBM-owned Salesforce consultancy offering CRM, Marketing Cloud, and AI-driven customer experience implementations. Comparable because it directly competes for Salesforce consulting engagements with overlapping service offerings.
• Publicis Sapient: Global digital transformation consultancy combining marketing, consulting, and technology implementation including Salesforce. Comparable because it sells end-to-end customer experience transformation, overlapping with Real Marketing's combined strategy-plus-Salesforce value proposition.
• Engineering Group: Major Italian IT services and consulting group offering digital transformation, CRM, and marketing technology services. Comparable as a larger Italian incumbent competing for similar CRM and marketing transformation engagements.

Direct peers

• Contactlab: Italian email marketing and marketing automation platform and services provider serving B2B and B2C clients. Comparable because it operates in the same Italian market offering direct marketing, email automation, and CRM-related services that overlap with Real Marketing's Marketing Cloud practice.
• Slalom: Global consulting firm with a strong Salesforce practice delivering CRM implementation, marketing cloud, and customer experience strategy. Comparable because it offers the same end-to-end Salesforce consulting-plus-strategy value proposition Real Marketing sells, though at much greater scale.
• MailUp (now Growens): Italian-headquartered multichannel marketing platform and email/SMS marketing services firm. Comparable as an Italian competitor providing direct marketing, email automation, and CRM-adjacent services to similar B2B customer segments.

Regional players

• Webtrek (now part of Tealium): European marketing analytics and customer intelligence platform with strong DACH presence. Comparable as a marketing technology and customer data services provider addressing similar analytics and personalization needs as Real Marketing's Marketing Cloud engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/realmktsrl
• LinkedInlinkedin.com/company/real-marketing-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Marketing