Référence Pare-Brise

What Référence Pare-Brise does

Référence Pare-Brise is an independent network of 27 automotive glass repair and replacement agencies operating exclusively in the Grand Est region of France (Alsace and Lorraine). Founded in 2011 and legally operated by Colorauto (Siret 53324572600088, headquartered in Villers-lès-Nancy), the company serves individual vehicle owners and commercial fleet operators with windshield impact repair, full windshield and other-glazing replacement, and post-replacement ADAS camera calibration. The technical stack emphasizes compliance with European 43R safety standards through premium glass sourced from Saint-Gobain Sekurit, Pilkington, and Guardian, with high-end polyurethane adhesives that preserve vehicle structural integrity, airbag deployment, and manufacturer warranty.

The business model is fundamentally a B2C services franchise anchored on insurance third-party payment. Because the company holds billing relationships with all major French insurance providers (AXA, Allianz, GMF, MACIF, MAIF, Groupama, MAAF, Pacifica, ACM, BPCE, plus Luxembourg insurers for cross-border clients), insured customers face zero out-of-pocket cost and zero administrative burden; the company absorbs 100% of the insurance deductible with no cap. Free courtesy vehicles (Fiat 500 with 25 km of fuel) and a same-area, 20-minute service-radius positioning support a high-throughput, transactional revenue model rather than a contract or subscription structure. A dedicated B2B fleet offering addresses 600+ businesses managing commercial vehicles, utility vehicles, and specialty equipment.

Distribution is a hybrid of physical storefronts (27 agencies), digital self-service (24/7 online booking), voice (toll-free callback), and messaging (WhatsApp), with no e-commerce or remote-only channel. The company is privately held, displays no funding rounds, no parent entity, and no M&A history. Brand reputation is materially strong within its region (4.9/5 across ~27,000 Google reviews, 100,000+ cumulative customers, 263 tonnes of glass recycled annually), but the business remains geographically concentrated in Grand Est with no disclosed national or international expansion beyond cross-border Luxembourg insurance billing.

Name

Référence Pare-Brise

Legal name

Colorauto

Website

https://referenceparebrise.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Référence Pare-Brise operates 27 automotive glass repair and replacement agencies in France's Grand Est region, serving individual vehicle owners and commercial fleet operators with windshield repair, replacement, and ADAS camera calibration, billed directly through all major French insurance providers.

Ownership category

akta.pro rank

Product category

Automotive Glass Repair Services

NAICS

Automotive Glass Replacement Shops (811122), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Glass Repair & Replacement (TLAKAAAH)

akta.pro secondary industry

Auto Glass & Roadside Assistance (Add-on Coverages) (FSAJABAJ)

Keywords

• Automotive glass repair
• Windshield replacement
• ADAS camera calibration
• Insurance glass claims
• Fleet glass services

Headquarters

HQ city

Moncel-lès-lunéville

HQ country

France

HQ region

Europe

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Windshield Repair and Replacement Services: Core revenue from repairing impacts (99€) and replacing windshields and other automotive glass. Services are primarily covered by customer insurance policies with glass breakage coverage. The company operates on a no-advance-payment model where they bill insurance directly.
2. Insurance Third-Party Payment: Revenue collected directly from insurance companies (ACM, Axa, Allianz, GMF, Macif, Maif, Groupama, etc.) under third-party payment arrangements. Customers with glass coverage pay nothing out of pocket; any franchise or gap is covered by Référence Pare-Brise.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Référence Pare-Brise operates a network of 25+ physical agencies across the Grand Est region of France specializing in automotive glass repair and replacement. Core services include windshield impact repair (completed in under 30 minutes), full windshield replacement using 43R-certified manufacturer-quality glass, ADAS camera calibration, and replacement of other vehicle glass such as side windows and panoramic roofs. The company manages the full insurance claim process on behalf of customers, with third-party payment arrangements with all major insurers.

Product overview

Référence Pare-Brise is a network of 25+ auto glass repair and replacement centers across the Grand Est region of France (Alsace and Lorraine). The company operates a unified service model centered on four core offerings: windshield repair (impact fix in under 30 minutes), windshield replacement (using 43R-certified manufacturer-quality glass), ADAS camera calibration (required after every windshield replacement), and replacement of other vehicle glass (side windows, rear windows, panoramic roofs). The company differentiates through value-added services including free loaner vehicles, 100% deductible coverage, and a referral loyalty program. An engine decarbonization service is also offered as a secondary offering. For business customers, dedicated fleet management services are available with on-site intervention capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Réparation pare-brise (Windshield Repair) Windshield repair service that fixes impacts in under 30 minutes, offered as an alternative to full replacement when safety can be guaranteed. Available to individual vehicle owners at all 25+ agency locations.
• Remplacement pare-brise (Windshield Replacement) Complete windshield replacement service using manufacturer-quality glass (43R certified) from suppliers such as Saint-Gobain Sekurit, Pilkington, and Guardian. Includes same-day service capability.
• Calibrage caméra pare-brise ADAS (ADAS Camera Calibration) Advanced Driver Assistance Systems (ADAS) camera calibration service performed after every windshield replacement to ensure electronic safety systems function correctly. Uses static and dynamic calibration systems.
• Remplacement autres vitrages (Other Vehicle Glass Replacement) Replacement service for vehicle side windows, rear windows, panoramic roofs, and other glass components beyond the windshield.
• Décalaminage moteur (Engine Decarbonization) Engine decarbonization service offered as an additional service, helping to clean engine deposits and improve performance.
• Services professionnels / Flotte (Professional Fleet Services) Dedicated fleet management services for businesses, including on-site repairs, account opening, and exclusive professional offers for vehicle fleet glass maintenance.

Quantifiable outcome

• 263 tonnes of automotive glass recycled annually
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Mobilians (formerly CNPA)coreStrategic or Co-development Partner · 1 January 2011Since 2011, Référence Pare-Brise has been a partner of Mobilians (formerly CNPA), the organization defending professional interests, providing business services, and conducting foresight on trades. Mobilians supports the automotive repair industry with advocacy and professional development.
• Saint-Gobain SekuritcoreTechnology or IntegrationPreferred glass supplier providing original-equipment quality windshield glass meeting European 43R safety standards. Same supplier used by automobile manufacturers.
• PilkingtoncoreTechnology or IntegrationPremium glass supplier providing windshield glass with same optical, thermal, and resistance characteristics as original manufacturer glass.
• GuardiancoreTechnology or IntegrationGlobal glass specialist supplying automotive glazing meeting constructor quality standards and European safety regulations.
• All Insurance Companies (ACM, AXA, Allianz, GMF, MACIF, MAIF, Groupama)coreGTM or Marketing PartnerThird-party payment partnerships with all insurance companies operating in Grand Est. Direct billing arrangement allowing customers to pay nothing out of pocket. Company handles all insurance administrative procedures.
• SLUC Nancy BasketminorGTM or Marketing PartnerProfessional basketball team sponsorship for 2025/2026 season. Supporting local sports in the Grand Est region.
• SIG StrasbourgminorGTM or Marketing PartnerProfessional basketball team sponsorship 2025/2026. Brand visibility through Alsace region sports partnership.
• US ThionvilleminorGTM or Marketing PartnerLocal football club sponsorship supporting youth sports development in Thionville area.
• Wildcats Epinal Hockey ClubminorGTM or Marketing PartnerHandisport and local hockey team sponsorship supporting adapted sports and community engagement.
• FC LunévilleminorGTM or Marketing PartnerLocal football club sponsorship in Lunéville supporting youth licensed players.
• SAS Epinal VolleyminorGTM or Marketing PartnerLocal volleyball club sponsorship supporting team development in Epinal region.
• Glass Recycling PartnerminorStrategic or Co-development PartnerPartnership for automotive glass recycling, processing 263 tonnes of glass annually into glass wool or microbeads for reuse.
• Luxembourg Insurance Companies (Axa Luxembourg, Luxior, Foyer, La Luxembourgeoise)minorGTM or Marketing PartnerCross-border partnerships with major Luxembourg insurers for frontier workers and residents, offering same benefits: personalized support and no advance payment.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carglass France (Belron): Carglass is the dominant French auto glass repair and replacement specialist, part of Belron. Directly competes with Référence Pare-Brise on windshield repair/replacement and ADAS calibration, with national scale, large marketing budgets, and similar insurance-partner business model.
• France Pare-Brise: France Pare-Brise is an independent French auto glass network offering windshield repair, replacement, and insurance-backed services. Direct competitor with multi-region coverage and a similar franchise/affiliate model targeting insured customers.
• Mondial Pare-Brise: Mondial Pare-Brise is a national French auto glass specialist network providing impact repair, replacement, and ADAS services with insurance partnerships. Operates with a comparable independent-network model and competes directly for insured consumer volume.
• Rapid Pare-Brise: Rapid Pare-Brise is a French auto glass repair and replacement network competing on speed and insurance-direct billing. Comparable business model: small-impact repair in ~30 minutes, windshield replacement with OEM-quality glass, third-party insurance payment.
• GlassAuto: GlassAuto is an independent French auto glass specialist offering windshield repair, replacement, and insurance direct-billing. Directly comparable specialist positioning and target customer (insured drivers), though smaller national footprint.

Broad incumbents

• Feu Vert: Feu Vert is a major French automotive service and parts retailer offering auto glass replacement alongside broader maintenance (brakes, tires, servicing). Not specialized in glass, but offers overlapping windshield services with insurance partnerships and broad geographic coverage.
• Norauto: Norauto is a French auto service center chain (part of Mobivia) providing windshield replacement and ADAS calibration alongside broader automotive services. Competes for share of glass jobs as part of a wider vehicle maintenance portfolio.
• Speedy: Speedy is a French national auto service network offering maintenance, repair, and glass replacement services. Has comparable insurance-backed windshield replacement offering within a broader auto service portfolio.

Regional players

• A+ Glass: A+ Glass is an auto glass replacement specialist operating in select European markets with an insurance-direct billing model. Comparable on service offering and insurance-led GTM, though geographically focused on different territories.

Others

• Saint-Gobain Sekurit: Saint-Gobain Sekurit is a major OEM automotive glass manufacturer and confirmed supplier to Référence Pare-Brise. Not a direct competitor; rather an upstream technology partner whose 43R-certified glass enables the company's manufacturer-quality warranty claim.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/referenceparebrise
• LinkedInlinkedin.com/company/referenceparebrise
• Instagraminstagram.com/referenceparebrise.fr
• TikToktiktok.com/@referenceparebrise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Référence Pare-Brise