Picic Insurance
PICIC Insurance Limited is a Karachi-based general insurance company underwriting both individual and commercial lines across Pakistan via a branch network, with thirteen product lines spanning motor, property, health, travel, marine, and specialty commercial coverage.
- Company typePublic
- Founded2004
- HeadquartersKarachi, Pakistan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Picic Insurance does
PICIC Insurance Limited is a Pakistan-based general insurance company headquartered in Karachi, founded in 2004 and operating as a publicly listed entity on the Pakistan Stock Exchange. The company underwrites across both individual and commercial lines, with four individual products (Motor, Home, Personal Accident, Travel) and ten commercial products (Health, Motor, Marine/Inland Transit, Machinery Breakdown, Infidelity, Money, Electronic Equipment, All Risks, Consequential Loss Due to Fire, and Fire & Allied Perils). Distribution is run through a wide branch network across Pakistan, supplemented by a corporate website and basic social media presence on Facebook and LinkedIn.
The company operates an internal IT system described as 'state-of-the-art' that supports underwriting, insurance document delivery, and claims processing, and it additionally runs a dedicated Travel Insurance Management System portal (travel.picicinsurance.com) that enables e-policy issuance, retrieval, and embassy verification for travel insurance customers. There is no public-facing API, mobile app, or developer platform; the digital footprint is limited to the website, the travel portal, social media pages, and newsletter subscription. Marketing is conducted primarily through content on the corporate website and organic social channels.
Revenue mechanics are not publicly disclosed on the website; insurance pricing is quote-based and policy-specific. The company serves both retail (individual) and business customers across Pakistan, with a horizontal segmentation approach. Investor relations materials (financial statements, EPS, P/E ratio, breakup value, free float, shareholder lists, AGM notices) are publicly maintained, consistent with its PSX listing. GWP, claims ratio, and underwriting profitability are not disclosed in the source material and would require the company's annual report for verification.
Picic Insurance firmographics
Firmographics- Name
- Picic Insurance
- Legal name
- PICIC Insurance Limited
- Website
- https://picicinsurance.com
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PICIC Insurance Limited is a Karachi-based general insurance company underwriting both individual and commercial lines across Pakistan via a branch network, with thirteen product lines spanning motor, property, health, travel, marine, and specialty commercial coverage.
- Ownership category
- akta.pro rank
Picic Insurance industry classification
Industry- Product category
- General Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers and Related Activities (524)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro industry
- Travel & Accident (Non-Life) InsuranceCommercial Auto & Fleet InsuranceInternational/Expatriate Individual Health InsuranceUnderwriting, Pricing & Policy Administration (PAS) for Travel InsuranceTravel & Hospitality/Travel Technology & Distribution Services/Travel Insurance & Protection Technology (Embedded, Assistance Platforms)
Keywords
Where Picic Insurance is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Markets served
Picic Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels4 records
Picic Insurance product offering
Product offeringCore offering
PICIC Insurance provides a broad range of general insurance products and services for both individual and business customers in Pakistan. Individual offerings include Motor, Home, Personal Accident, and Travel Insurance, while business offerings span Health, Motor, Marine/Inland Transit, Machinery Breakdown, Infidelity, Money, Electronic Equipment, All Risks, Consequential Loss, and Fire & Allied Perils. The company is supported by a state-of-the-art IT system for underwriting, document delivery, and claims processing, plus a dedicated Travel Insurance Management System for e-policy issuance and embassy verification.
Product overview
Picic Insurance Limited offers a broad portfolio of insurance products and services across two main segments — Individual and Business. The individual lineup includes Motor, Home Insurance, Individual Personal Accident, and Travel Insurance. The business/commercial lineup is notably extensive, covering Motor, Health, Marine/Inland Transit, Machinery Breakdown, Infidelity, Money, Electronic Equipment, All Risks, Consequential Loss Due to Fire & Allied Perils, and Fire & Allied Perils. The company also operates a dedicated Travel Insurance Management System (travel.picicinsurance.com) for e-policy issuance, retrieval, and embassy verification, which functions as a supplementary digital service supporting the Travel Insurance product. Across all offerings, Picic Insurance emphasizes its 'state of the art IT system' for underwriting, document delivery, and claims processing. The portfolio is organized as a suite of distinct, named product lines rather than a single unified platform with modular add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- Motor Insurance (Individual)
Companies that use Picic Insurance
Customer profileSegments14 records
Ideal customer profiles2 records
Picic Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Picic Insurance partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights4 records
Picic Insurance competitors and assessment
Company assessmentDirect peers
- Adamjee Insurance Company: Major Pakistani general insurer covering fire, marine, motor, aviation, and engineering lines. Closely comparable in product breadth and PSX-listed status.
- IGI Insurance: Pakistani general insurer offering motor, fire, marine, health, and miscellaneous accident coverage. Comparable scale and customer base to PICIC.
- TPL Insurance: Pakistan-focused general insurer with growing digital distribution; comparable in product mix and emerging-tech positioning to PICIC's travel portal.
- Pak-Qatar General Insurance: Pakistani general insurer offering motor, health, fire, and travel coverage, with comparable scale to PICIC in the mid-tier segment.
- EFU General Insurance: One of Pakistan's largest general insurers offering motor, fire, marine, health, and miscellaneous lines. Directly comparable to PICIC as a domestic full-spectrum P&C carrier.
- Habib Insurance Company: Long-standing Pakistani general insurer offering motor, fire, marine, and miscellaneous lines; comparable legacy generalist positioning.
- Jubilee General Insurance: Pakistani listed general insurer with comparable individual and commercial product portfolio including motor, fire, marine, and health. Same regulatory and competitive environment as PICIC.
- Askari General Insurance: PSX-listed Pakistani general insurer with similar individual/commercial P&C product mix, comparable distribution footprint.
Regional players
- ICICI Lombard General Insurance: Major Indian general insurer with similar broad P&C and health portfolio; serves as a regional comparable for product breadth and digital ambition, though in a different geography.
Broad incumbents
- EFU Life Assurance: Sister/parent group of EFU General and broader Pakistani insurance group; relevant as a wider-portfolio incumbent with overlapping distribution and brand equity in the same market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Picic Insurance social profiles
Digital presencePicic Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Picic Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Picic Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Picic Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Picic Insurance
What does Picic Insurance do?
PICIC Insurance provides a broad range of general insurance products and services for both individual and business customers in Pakistan. Individual offerings include Motor, Home, Personal Accident, and Travel Insurance, while business offerings span Health, Motor, Marine/Inland Transit, Machinery Breakdown, Infidelity, Money, Electronic Equipment, All Risks, Consequential Loss, and Fire & Allied Perils. The company is supported by a state-of-the-art IT system for underwriting, document delivery, and claims processing, plus a dedicated Travel Insurance Management System for e-policy issuance and embassy verification.
Is Picic Insurance a public or private company?
Picic Insurance is a public company. It is classified as public and is currently operating.
When was Picic Insurance founded?
Picic Insurance was founded in 2004. It employs 51 to 100 people.
Where is Picic Insurance based?
Picic Insurance is headquartered in Karachi, Pakistan, in the Asia region.
Who are Picic Insurance's main competitors?
Direct peers on record are Adamjee Insurance Company, IGI Insurance, TPL Insurance, Pak-Qatar General Insurance, EFU General Insurance, Habib Insurance Company, Jubilee General Insurance and Askari General Insurance. ICICI Lombard General Insurance is listed as a regional player. EFU Life Assurance is listed as a broad incumbent.
Does Picic Insurance have an API?
No public API is recorded for Picic Insurance.
What industry is Picic Insurance in?
Picic Insurance's product category is General Insurance. Its primary akta.pro industry code is FSAJAMAN, Travel & Accident (Non-Life) Insurance, with a secondary code of FSAJAMAB, Commercial Auto & Fleet Insurance. Its NAICS code is 524126 and its SIC code is 6331.