Carnation World

Name

Carnation World

Legal name

Carnation Creations Pvt. Ltd.

Website

https://carnationworld.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Apparel Manufacturing: Design and manufacturing of knitted garments for Kids, Men & Women categories including basics to fashion wear. Production includes prints, embellishments, garment processes and washes.
2. Accessories Manufacturing: Fashion jewellery for Men & Women, Bags & Wallets, Belts, Scarf & Stoles made from multiple materials including Indian art made by Indian artisans.
3. Home Fashion Products: Wide range of home products from soft to hard goods including Accent Furnitures, Bed & Bath, Kitchen & Dining, Floor Coverings, Home Decor, Planters, Utensils & Gifting.
4. Design Services: Dynamic and proactive Design team providing fast and high quality integrated product design with optimised speed to market and innovation.
5. Sourcing Services: Collaboration with Indian artisans to promote the craft across the globe by modernising the product.
6. Warehousing/Dispatching: Specialised in receipt, handle and dispatch, ensuring each product has enough space and is safe in high standard conditions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Carnation World is a B2B manufacturer of apparel, fashion accessories, and home textile products, operating five specialized factories in Coimbatore, India with combined capacity of 1.5 million units per month. The company provides integrated services spanning product design, global fabric sourcing, contract manufacturing, and warehousing/dispatching for fashion brands, retailers, and lifestyle companies worldwide.

Product overview

Carnation World operates as a B2B fashion and home products company offering end-to-end services from concept to consumer. The product portfolio includes three main categories: Apparel (knitted garments for Kids, Men & Women), Accessories (fashion jewellery, bags, wallets, belts, scarves & stoles), and Home products (bath, bedding, kitchen & dining, rugs, cushions, throws & blankets). The company provides integrated service offerings including Design Services, Manufacturing (with five factories producing 1.5 million units/month capacity), Sourcing (global fabric sourcing and Indian artisan collaboration), and Warehousing/Dispatching. All offerings are supported by real-time quality control, sustainable materials initiative (targeting 100% sustainable products by 2024), and a focus on speed, flexibility, and competitiveness.

Differentiator

Problem solved

Functional benefit

Products and services

• Apparel Knitted garments for Kids, Men and Women categories including tees, polos, sweatshirts, shorts, joggers, pyjamas, basics and fashion items, manufactured for fashion brands and retailers.
• Accessories Fashion jewellery for men and women handmade by Indian craftsmen, bags and wallets using natural fibres, hand-woven fabric and braided leather/jute belts, and scarves and stoles in various fabrics, produced for fashion accessory brands.
• Home (Soft & Hard Goods) Home products including bath (towels, bath rugs, shower curtains), bedding (bedspreads, comforters, quilts, blankets, pillow cases), kitchen and dining (aprons, kitchen towels, oven gloves, table cloths, placemats), rugs, cushions and pillows, and throws and blankets for home retail and lifestyle brands.
• Design Services In-house dynamic design team providing integrated product development, optimised speed to market, and innovation support for fashion and home brands commissioning Carnation World manufacturing.
• Manufacturing Contract apparel and home goods manufacturing through five specialized factories with ergonomically designed assembly lines and combined capacity of 1.5 million units per month for fashion and home brands.
• Sourcing Global fabric sourcing across Asia with collaborative partners providing dedicated capacity, fabric quality monitoring, and artisan collaborations that modernize traditional Indian crafts for fashion and home brand customers.
• Warehousing and Dispatching Receipt, handling and dispatch of finished products under high-standard storage conditions, supporting post-production logistics for brand customers.

Quantifiable outcome

• Production capacity of 1,500,000 units/month across apparel and home fashion
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Collaborative Partners Across AsiacoreStrategic or Co-development PartnerCollaborative partnerships with dedicated production capacity exclusively for Carnation World across Asia. Partners provide fabric sourcing, monitoring of fabric quality and flow for better production management, and peripheral services including prints, embroidery, garment dyeing and washes.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Shahi Exports Pvt. Ltd. India's largest apparel exporter, operating large-scale garment manufacturing for global fashion brands across multiple categories. Highly comparable to Carnation as a B2B manufacturer serving Western apparel buyers with diversified product categories and integrated production.
• Arvind Limited: One of India's largest integrated textile and apparel manufacturers with denim, woven and knitted garment operations serving global brands. Comparable to Carnation across integrated textile-apparel manufacturing with B2B brand focus.
• Orient Craft Limited: Indian apparel exporter producing garments for global fashion brands across multiple categories including men's, women's and kidswear. Directly comparable to Carnation's B2B apparel manufacturing customer base and product mix.
• KPR Mill Limited: Vertically integrated Indian textile and apparel manufacturer with large-scale spinning, knitting and garmenting operations serving global brands. Comparable to Carnation across knitted apparel manufacturing with strong capacity and B2B focus.
• Creative Garments Pvt. Ltd. Indian-based apparel manufacturer producing knitwear and woven garments for global fashion brands. Direct peer to Carnation in B2B Indian apparel manufacturing for international brand customers.
• Pearl Global Industries Limited: Indian apparel manufacturer with multi-country operations producing knitted and woven garments for international fashion brands. Directly comparable to Carnation's B2B apparel manufacturing model and global brand-customer base.

Broad incumbents

• Li & Fung Limited: Global apparel and consumer goods sourcing and supply-chain management giant headquartered in Hong Kong. Comparable to Carnation as a brand-servicing apparel sourcing/manufacturing partner, though operates at much larger scale and across more geographies.
• Alok Industries Limited: Large Indian integrated textile and apparel manufacturer with home textile and garment operations. Comparable to Carnation across home textile manufacturing and apparel production, though at significantly larger scale.
• Donear Group: Indian textile manufacturer with operations spanning fabrics, home textiles and apparel. Broad incumbent comparable to Carnation across the home-textile and fabric-apparel overlap, with deeper upstream integration.

Others

• WFX - World Fashion Exchange: India-based apparel supply-chain and sourcing platform serving global brands and manufacturers. Adjacent comparator to Carnation as an enabling technology partner in the apparel manufacturing ecosystem, not a direct manufacturer peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/carnationworld
• LinkedInlinkedin.com/company/carnation-world

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carnation World