Redstone Wills
Redstone Wills is a UK will writing and estate planning firm serving individual consumers and corporate employers through a remote, telephone-based service model, offering Wills, Power of Attorney, probate, and Will writing as an employee benefit package.
- Company typePrivate
- Founded2009
- HeadquartersSaint Leonards, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Redstone Wills does
Redstone Wills Ltd is a UK-based legal consulting firm specialising in will writing, estate planning, and corporate benefit services. Founded in 2009 and headquartered in St Leonards on Sea, the company delivers its services exclusively through a remote model: customers book telephone appointments with the Legal Team, instructions are taken over the phone, and documents are delivered electronically or by post, with draft Wills typically produced within 14 working days. The company operates as a wholly-owned subsidiary of Connells Group Limited, with regulatory cover provided by Connells Limited's FCA authorisation (FRN 302221).
The core product set comprises Wills, Lasting and General Power of Attorney, bereavement and probate services, and a corporate benefits package that offers Will writing as an employee benefit. The technology stack is a remote document processing platform combining telephone-based instruction taking with electronic document delivery; documents are drafted and overseen by qualified Solicitors, Legal Executives or STEP-qualified staff. Customer segments include individual UK consumers seeking Wills and Power of Attorney documents, corporate employers (with named enterprise clients Morgan Stanley and DHL) using Will writing as an employee benefit, and bereaved individuals requiring probate and estate administration support.
Redstone Wills generates revenue through one-time fees for Will drafting, recurring subscription revenue from the optional Customer Care Package (document storage and annual updates), a 25% referral commission on introductions to Skipton Building Society for restricted financial advice, and professional services fees for probate work. Since inception, the company has consolidated 17 acquired Will writing and legal services brands under the Redstone Wills umbrella, most notably the 2011 acquisitions of Just Wills Group (trading since 1989), Allguard Legal Services, and In Home Legal Services. Services are provided in England and Wales directly, with Scottish coverage delivered through a referral partner.
Redstone Wills firmographics
Firmographics- Name
- Redstone Wills
- Legal name
- Redstone Wills Ltd
- Website
- https://redstonewills.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Redstone Wills is a UK will writing and estate planning firm serving individual consumers and corporate employers through a remote, telephone-based service model, offering Wills, Power of Attorney, probate, and Will writing as an employee benefit package.
- Ownership category
- akta.pro rank
Redstone Wills industry classification
Industry- Product category
- Estate Planning and Will Writing Services
- NAICS
- Legal Services (5411), Trusts, Estates, and Agency Accounts (52592)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
- akta.pro secondary industries
- Estate Administration & Probate Services (FSAAANAE), Estate Planning, Trust Structuring & Governance (FSAAADAF)
Keywords
Where Redstone Wills is headquartered
LocationHeadquarters
- HQ city
- Saint Leonards
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Redstone Wills business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Will Writing Services: One-time fees for Wills and Lasting Power of Attorney documents. Draft Will typically provided within 14 working days of receiving full instructions, payment and ID. All fees inclusive of VAT.
- Additional Services: Optional paid services including printed documents, document care storage services, and paid update services. Subscription or annual services available with annual fee adjustments.
- Referral Commission: Acts as introducer to Skipton Building Society for restricted financial advice. Receives 25% of the initial advice charge when customers act on referral recommendations.
- Bereavement and Probate Services: Probate and estate administration services with competitive fees set out clearly by the bereavement team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Will Writing Service |
| Subscription | Annual | Customer Care Package |
| Other | Multi-year contract | Corporate Benefits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Redstone Wills product offering
Product offeringCore offering
Redstone Wills is a UK will writing and estate planning firm that drafts Single Wills, Mirror Wills, Lasting Powers of Attorney (Property & Financial Affairs and Health & Welfare), and General Powers of Attorney for individual clients. Instructions are captured remotely over the telephone and email, with completed documents returned electronically, and the firm also offers bereavement/probate support, document storage, and subscription care packages.
Product overview
Redstone Wills operates as a unified service offering Will writing and estate planning products across the UK. The core portfolio includes Wills, Lasting and General Power of Attorney documents, Bereavement Services (probate and estate administration), and Corporate Benefits for employer-sponsored Will writing. The company also provides add-on services such as document storage, annual Will updates, and a Customer Care Package for Will execution review. Over time, Redstone Wills has integrated numerous acquired brands including Just Wills Group (trading since 1989), Allguard Legal Services, In Home Legal Services, and 15 other Will writing and legal services companies, all now operating under the unified Redstone Wills brand. All legal documents are overseen by qualified Solicitors, Legal Executives or STEP qualified staff, with services delivered remotely at fixed pricing with no hidden fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Will
Quantifiable outcome
- Draft Will delivered within 14 working days of receiving full instructions
Companies that use Redstone Wills
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Redstone Wills technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Redstone Wills partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Society of Will WriterscoreRedstone Wills is a member of the Society of Will Writers and adheres to their code of conduct. The Society provides alternative dispute resolution services (Chancery House, Whisby Way, Lincoln, LN6 3LQ). Customer satisfaction surveys are managed through the Society's survey system.
- Skipton Building SocietyminorRedstone Wills acts as an introducer to Skipton Building Society for restricted financial advice. When customers consent to sharing their details and act on advice recommendations, Redstone receives 25% of the initial advice charge.
- Office of the Public GuardianminorRegistration partner for Lasting Power of Attorney documents with the Office of the Public Guardian. Registration fees may be charged as disbursements.
- Approved Scottish Legal ProviderminorReferral partner for Scottish Wills, Lasting Power of Attorney and associated ancillary documents under Scottish law. Customers with assets in Scotland are referred to this approved partner.
- Connells GroupcoreRedstone Wills Ltd is part of the Connells Group Limited. Redstone Wills acts as an appointed representative of Connells Limited, which is authorised and regulated by the Financial Conduct Authority (FRN: 302221). Data protection matters are managed at Group level.
- Morgan StanleycoreCorporate benefit provider relationship where Redstone Wills provides employee Will writing services as part of Morgan Stanley's employee benefits package. Described as one of the UK's largest and most respected corporate clients.
- DHLcoreCorporate benefit provider relationship where Redstone Wills provides employee Will writing services as part of DHL's employee benefits package.
- Probate and Estate Administration CompaniesminorReferral relationships with probate and estate administration companies to provide customers with comprehensive bereavement services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Redstone Wills competitors and assessment
Company assessmentDirect peers
- Goodwill Law: Specialist UK will writing and estate planning firm offering wills, LPAs, and probate services directly comparable to Redstone's core product set and customer base.
- Farewill: UK-focused online will writing and probate service that competes directly with Redstone's core Will drafting and LPA offering via a digital-first, lower-price model targeting the same UK consumers.
- Kings Court Trust: UK specialist in probate and estate administration, directly comparable to Redstone's bereavement and probate services line and increasingly overlapping in will writing adjacent to estate execution.
Broad incumbents
- Shakespeare Martineau: UK law firm with a private client and estate planning practice offering wills, probate, and succession planning, comparable to Redstone's core services but delivered through qualified solicitors.
- Stone King: UK law firm specialising in private client services including wills, LPAs, and estate administration, serving overlapping individual and family customer segments to Redstone.
- Irwin Mitchell: National UK law firm with a dedicated Private Wealth team covering wills, LPAs, trusts, and estate administration, competing for higher-end and complex estate planning customers that Redstone refers out.
- Co-op Legal Services: Provides will writing, probate, and broader legal services across the UK as part of the Co-operative Group, competing for the same consumer segment as Redstone but from a broader legal services and brand portfolio.
- Slater and Gordon: UK law firm offering wills, probate, and private client services alongside a broader personal legal practice, overlapping with Redstone across will drafting, LPA, and estate administration.
- Hugh James: UK law firm with a private client practice offering wills, estate administration, and succession planning, overlapping with Redstone across the full estate planning life cycle.
Emerging players
- Lawpack: UK provider of DIY legal templates including wills and LPAs, competing on price and self-serve convenience against Redstone's assisted telephone-based will writing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Redstone Wills social profiles
Digital presenceRedstone Wills compliance and trust
Trust signalCompliance3 records
Redstone Wills financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redstone Wills leadership team
Management profileNumber of profiles
Redstone Wills subsidiaries and ownership
Company hierarchySubsidiaries17 records
Redstone Wills funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redstone Wills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redstone Wills
What does Redstone Wills do?
Redstone Wills is a UK will writing and estate planning firm that drafts Single Wills, Mirror Wills, Lasting Powers of Attorney (Property & Financial Affairs and Health & Welfare), and General Powers of Attorney for individual clients. Instructions are captured remotely over the telephone and email, with completed documents returned electronically, and the firm also offers bereavement/probate support, document storage, and subscription care packages.
Is Redstone Wills a public or private company?
Redstone Wills is a private company. It is classified as corporate owned and is currently operating.
When was Redstone Wills founded?
Redstone Wills was founded in 2009. It employs 51 to 100 people.
Where is Redstone Wills based?
Redstone Wills is headquartered in Saint Leonards, United Kingdom, in the Europe region.
How does Redstone Wills make money?
Four revenue lines are on record. Will Writing Services are the primary driver. The others are additional Services, referral Commission and bereavement and Probate Services.
Who are Redstone Wills's main competitors?
Direct peers on record are Goodwill Law, Farewill and Kings Court Trust. Broad incumbents are Shakespeare Martineau, Stone King, Irwin Mitchell, Co-op Legal Services, Slater and Gordon and Hugh James. Lawpack is listed as an emerging player.
Does Redstone Wills have an API?
No public API is recorded for Redstone Wills.
What industry is Redstone Wills in?
Redstone Wills's product category is Estate Planning and Will Writing Services. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law, with a secondary code of FSAAANAE, Estate Administration & Probate Services. Its NAICS code is 5411 and its SIC code is 8111.