WILDA
WILDA is an Australian women's leadership development firm founded in 2019 by Karen Rule, targeting mid-to-large Australian employers (500+ employees) with proprietary coaching, workshop, and six-month cohort programs aligned to WGEA compliance.
- Company typePrivate
- Founded2019
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WILDA does
WILDA is an Australian professional services firm specializing in women's leadership development, founded in 2019 by Karen Rule and headquartered in Melbourne. The firm targets mid-to-large Australian employers, specifically organizations with 500 or more employees that fall within the Workplace Gender Equality Agency (WGEA) reporting threshold, and has positioned its offerings around the Positive Duty compliance regime that takes effect in April 2026. Service delivery spans the health, energy, utilities, FMCG, and technology sectors, indicating a deliberate cross-industry go-to-market approach within the domestic Australian market.
The firm operates a multi-format product suite anchored by UNITE, a six-month structured leadership development program, supplemented by individual coaching programs branded THRIVE and INSPIRE, and workshop offerings branded BOOST and CATALYST. Delivery is human-led, combining cohort-based facilitation with one-on-one coaching and workshop interventions; the underlying methodology appears proprietary and branded across the program suite. No technology platform, AI components, or digital delivery infrastructure are described in the available data, and the offering is fundamentally a high-touch professional services model rather than a software or SaaS product.
WILDA is founder-owned and bootstrapped with no disclosed external funding rounds. The firm operates with a small team of 1-10 employees, making founder-dependent delivery the defining characteristic of its business model. Revenue mechanics are not publicly disclosed, but the model is consistent with project-based and cohort-based professional services engagements sold to enterprise HR and diversity functions, likely structured as program fees, coaching retainers, and workshop contracts. No public pricing, named customer logos, or revenue figures are available, limiting external visibility into commercial performance.
WILDA firmographics
Firmographics- Name
- WILDA
- Legal name
- WILDA
- Website
- https://wilda.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WILDA is an Australian women's leadership development firm founded in 2019 by Karen Rule, targeting mid-to-large Australian employers (500+ employees) with proprietary coaching, workshop, and six-month cohort programs aligned to WGEA compliance.
- Ownership category
- akta.pro rank
WILDA industry classification
Industry- Product category
- Leadership Development & Coaching Services
- NAICS
- Other Support Services (5619)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)
- akta.pro secondary industries
- Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL), Inclusive Leadership & Leading Diverse Teams (EDABAAAM)
Keywords
Where WILDA is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
WILDA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Leadership Development Programs: WILDA generates revenue through delivering the UNITE 6-month leadership program encompassing experiential learning, coaching, mentoring, and workshops to organizations seeking gender equity and WGEA compliance.
- Coaching Services: Individual and group coaching packages (THRIVE and INSPIRE) provided as standalone development or in tandem with UNITE program, targeting women leaders and those wanting to develop inclusive leadership style.
- Workshop Delivery: BOOST and CATALYST workshops delivered to leaders and sponsors on breaking bias and inclusive leadership culture change.
- Consulting and Advisory Services: Expert advice and support services including tailored workshops, programs, and coaching aligned with organizational culture and internal diversity team objectives.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
WILDA product offering
Product offeringCore offering
WILDA delivers a suite of gender equity and leadership development services to Australian organizations, anchored by the UNITE 6-month experiential leadership program complemented by THRIVE and INSPIRE coaching packages for emerging and established women leaders, and BOOST and CATALYST workshops focused on breaking workplace bias and building inclusive leadership cultures. Programs are tailored to help large Australian employers meet WGEA "three target" reporting and Positive Duty compliance obligations.
Product overview
WILDA (Women in Leadership Development Accelerator) is a leadership development platform offering a suite of interconnected programs for accelerating women's careers and creating inclusive organizational cultures. The core offering is the UNITE 6-month program, complemented by THRIVE and INSPIRE coaching packages for emerging and established leaders respectively, plus BOOST and CATALYST workshops delivered to sponsors and line leaders. The architecture is platform-plus-modules: UNITE serves as the foundation, while coaching and workshops are delivered both in tandem with UNITE and as standalone interventions. All components share a multi-stakeholder approach involving senior leaders as sponsors and mentors.
Differentiator
Problem solved
Functional benefit
Products and services
- UNITE A 6-month experiential leadership development program for women leaders comprising three modules focused on future-proofing careers, empowering relationship building, and inspiring others through leadership, delivered via face-to-face learning, group work, mentoring, coaching, 360-degree reports, and self-reflection. Designed for women participants in organizations seeking gender equity progress and WGEA/Positive Duty compliance.
- THRIVE Coaching A coaching package for new emerging and high potential women leaders that focuses on stretching and challenging participants to develop their leadership capability and accelerate their career trajectory. Available as standalone coaching or in tandem with the UNITE program.
- INSPIRE Coaching A coaching package for established, high performing women leaders aimed at inspiring continued growth and higher performance delivery during career transitions, promotions, and leadership development. Available as standalone coaching or in tandem with the UNITE program.
- BOOST Workshop A workshop focused on breaking bias in the workplace, designed for managers, leaders, and sponsors of all genders, covering unconscious bias and how to coach, mentor, and sponsor effectively across diverse employees.
- CATALYST Workshop A workshop focused on culture change and leveraging inclusive leadership behaviours, covering habits of the inclusive leader and the importance of building multi-stakeholder alliances to advance inclusion and positively impact business outcomes.
Quantifiable outcome
- WILDA programs reported to help organisations meet WGEA 'three target' requirements for 500+ employees commencing April 2026
Companies that use WILDA
Customer profileSegments3 records
Ideal customer profiles2 records
WILDA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WILDA partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
WILDA competitors and assessment
Company assessmentBroad incumbents
- Development Dimensions International (DDI): Global leadership development firm delivering leadership programs, coaching and assessment to large enterprises across multiple sectors; comparable to WILDA's UNITE-style experiential leadership programs and coaching methodology but at much greater scale.
- Heidrick & Struggles: Global executive search and leadership consulting firm with leadership assessment, coaching and development offerings; comparable to WILDA's enterprise HR buyer and overlap with executive coaching and inclusive leadership development.
- Korn Ferry: Global organizational consulting firm with a substantial leadership development, executive coaching and talent advisory practice serving large enterprises; comparable to WILDA as a much larger incumbent targeting the same enterprise HR/DEI buyer with overlapping women's leadership and inclusive leadership offerings.
- FranklinCovey: Global leadership and organizational performance consultancy selling leadership development programs and workshops to large enterprises; comparable to WILDA in offering multi-module leadership programs plus standalone workshops on inclusive/culture-change themes.
- Center for Creative Leadership (CCL): Internationally recognized leadership development provider offering programs, coaching, 360-degree feedback and women-specific leadership initiatives; directly comparable methodology (experiential learning, coaching, 360s) and customer base (large enterprises developing women leaders).
- McKinsey Leadership Practice: Global management consultancy with a dedicated leadership development and organizational practice delivering programs and coaching to large enterprises; comparable buyer profile (large enterprise HR/DEI teams) and overlapping women's leadership offerings.
Emerging players
- Athena Group: Australian gender equity and women's leadership advisory firm helping organizations measure, strategy and action on gender parity; comparable to WILDA in targeting Australian enterprise gender equity compliance and culture change programs.
- RISE Coaching & Consulting: Australian boutique coaching and leadership development consultancy focused on women's leadership and inclusive culture; directly comparable as a small, founder-led Australian firm offering coaching and workshops in the same women's leadership niche.
- Women's Leadership Institute Australia: Australia-based women's leadership development provider offering programs and workshops targeting emerging and senior women leaders; directly comparable niche, customer segment (Australian women leaders and their employers), and program-based delivery model.
Regional players
- Chief Executive Women (CEW): Australian membership-based organization advancing women into senior leadership through advocacy, research and development programs; comparable as an Australia-focused women's leadership development brand competing for the same enterprise HR/DEI buyer and policy-aligned agenda.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
WILDA social profiles
Digital presenceWILDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
WILDA leadership team
Management profileNumber of profiles
Profiles1 record
WILDA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WILDA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WILDA
What does WILDA do?
WILDA delivers a suite of gender equity and leadership development services to Australian organizations, anchored by the UNITE 6-month experiential leadership program complemented by THRIVE and INSPIRE coaching packages for emerging and established women leaders, and BOOST and CATALYST workshops focused on breaking workplace bias and building inclusive leadership cultures. Programs are tailored to help large Australian employers meet WGEA "three target" reporting and Positive Duty compliance obligations.
Is WILDA a public or private company?
WILDA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WILDA founded?
WILDA was founded in 2019. It employs 1 to 10 people.
Where is WILDA based?
WILDA is headquartered in Melbourne, Australia, in the Oceania region.
How does WILDA make money?
Four revenue lines are on record. Leadership Development Programs are the primary driver. The others are coaching Services, workshop Delivery and consulting and Advisory Services.
Who are WILDA's main competitors?
Broad incumbents on record are Development Dimensions International (DDI), Heidrick & Struggles, Korn Ferry, FranklinCovey, Center for Creative Leadership (CCL) and McKinsey Leadership Practice. Emerging players are Athena Group, RISE Coaching & Consulting and Women's Leadership Institute Australia. Chief Executive Women (CEW) is listed as a regional player.
Does WILDA have an API?
No public API is recorded for WILDA.
What industry is WILDA in?
WILDA's product category is Leadership Development & Coaching Services. Its primary akta.pro industry code is BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture), with a secondary code of EDABAAAL, Succession Planning & High-Potential (HiPo) Leadership Programs. Its NAICS code is 5619 and its SIC code is 8741.