Walkers Chocolates
- Company typePrivate
- Founded1963
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Walkers Chocolates firmographics
Firmographics- Name
- Walkers Chocolates
- Legal name
- Walkers Chocolate
- Website
- https://walkerschocolates.co.uk
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Walkers Chocolates industry classification
Industry- Product category
- Confectionery Manufacturing
- NAICS
- Confectionery Manufacturing from Purchased Chocolate (311352), Chocolate and Confectionery Manufacturing (31135)
- akta.pro primary industry
- Chocolate & Confectionery Shops (THAFAGAD)
Keywords
Where Walkers Chocolates is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Walkers Chocolates business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Branded Chocolate Products: Manufacturing and sale of Walkers-branded chocolate products including truffles, filled chocolates, moulded chocolates, chocolate bars, Easter eggs, and mint imperials through own brand ranges (Classic, Deluxe, Gifting, Harringtons, Ashleys, Speciality).
- Private Label Manufacturing: Collaborative product development and manufacturing of bespoke, branded chocolate ranges tailored to business customers' specifications, from concept to launch.
- Contract Manufacturing: End-to-end chocolate manufacturing services for external clients, from recipe development to high-quality production at scale, serving major retailers and international markets.
- Contract Packaging Services: Flexible, retail-ready packing solutions including gift assembly, labelling, distribution support, D2C pick-and-pack, export packaging, and display stand fulfilment.
- Distribution & Sales Services: Comprehensive supply chain management, technical compliance support, marketing and category expertise, and dedicated channel account management for partners.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Walkers Chocolates product offering
Product offeringCore offering
Walkers Chocolates manufactures and sells branded and private-label chocolate products, including filled chocolates, truffles, chocolate bars, seasonal Easter eggs, and gift-boxed confectionery under the Walkers, Harringtons, and Ashleys sub-brands. It also provides end-to-end B2B services spanning concept design, product development, contract manufacturing, contract packaging, distribution, and merchandising to major UK and international retailers from its Birmingham facility.
Product overview
Walkers Chocolates is a UK-based chocolate manufacturer offering a portfolio of branded and private label chocolate products. The core offering includes the Walkers main brand featuring filled chocolates, truffles, moulded chocolates, chocolate bars, thins, Easter eggs, speckled eggs, and mint imperials. The company operates sub-brands including Harringtons and Ashleys (chocolate flavour products), organized into Classic, Deluxe, and Gifting ranges. Beyond product sales, Walkers provides comprehensive business solutions including Contract Manufacturing (7 production lines), Contract Packaging (retail-ready solutions), Distribution & Sales (global reach to 50+ countries), and Private Label development services.
Differentiator
Problem solved
Functional benefit
Brands
- Walkers: Core brand offering classic chocolate products including truffles, fondants, thins, and chocolate bars.
- Harringtons
- Ashleys
- Speciality Range
Products and services
- Walkers Branded Chocolates Flagship branded chocolate range including filled chocolates, moulded chocolates, chocolate bars, truffles, and seasonal Easter eggs sold to consumers through UK retailers and the company's D2C e-commerce store.
- Harringtons Sub-brand Chocolates Heritage sub-brand offering boxed chocolates and confectionery lines sold through retail and D2C channels under the Harringtons label.
- Ashleys Sub-brand Chocolates Heritage sub-brand of boxed chocolates and confectionery sold under the Ashleys label through retail and D2C channels.
- Classic Chocolate Range Core everyday chocolate range including standard boxed chocolates and bars targeted at consumers and gifting occasions.
- Deluxe Chocolate Range Premium-tier boxed chocolates, truffles and filled assortments targeted at higher-value gifting and seasonal occasions.
- Gifting Range Gift-boxed chocolate assortments designed for occasion-based gifting including holidays, celebrations, and corporate gifting.
- Seasonal Easter Eggs Seasonal Easter egg chocolate products sold through UK retailers and the D2C e-commerce store during the Easter period.
- Private Label Manufacturing B2B service producing retailer-branded own-label chocolate products, from concept and product development through to finished goods, for UK and international grocery retailers.
- Contract Manufacturing B2B service manufacturing chocolate products to customer specifications on the company's seven production lines in Birmingham for third-party brands and retailers.
- Contract Packaging B2B service packaging finished chocolate products into customer-specified formats, including gift boxes, retail cases, and multipacks.
- Distribution and Sales Services B2B distribution and sales service delivering customers' chocolate ranges to UK and international retailers across 50+ countries, including merchandising support.
Quantifiable outcome
- 67% of cocoa from certified sustainable schemes
Companies that use Walkers Chocolates
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Walkers Chocolates technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Walkers Chocolates partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Barry Callebautcore67% of Walkers' cocoa comes from certified schemes (Rainforest Alliance and Fairtrade) supplied through Barry Callebaut. This partnership ensures ethical sourcing of cocoa ingredients.
Scale indicators4 records
Recent moves7 records
Walkers Chocolates competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Walkers Chocolates social profiles
Digital presenceWalkers Chocolates compliance and trust
Trust signalCompliance6 records
Walkers Chocolates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walkers Chocolates leadership team
Management profileNumber of profiles
Profiles1 record
Walkers Chocolates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walkers Chocolates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walkers Chocolates
What does Walkers Chocolates do?
Walkers Chocolates manufactures and sells branded and private-label chocolate products, including filled chocolates, truffles, chocolate bars, seasonal Easter eggs, and gift-boxed confectionery under the Walkers, Harringtons, and Ashleys sub-brands. It also provides end-to-end B2B services spanning concept design, product development, contract manufacturing, contract packaging, distribution, and merchandising to major UK and international retailers from its Birmingham facility.
Is Walkers Chocolates a public or private company?
Walkers Chocolates is a private company. It is classified as corporate owned and is currently operating.
When was Walkers Chocolates founded?
Walkers Chocolates was founded in 1963. It employs 11 to 50 people.
Where is Walkers Chocolates based?
Walkers Chocolates is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Walkers Chocolates make money?
Five revenue lines are on record. Branded Chocolate Products are the primary driver. The others are private Label Manufacturing, contract Manufacturing, contract Packaging Services and distribution & Sales Services.
Does Walkers Chocolates have an API?
No public API is recorded for Walkers Chocolates.
What industry is Walkers Chocolates in?
Walkers Chocolates's product category is Confectionery Manufacturing. Its primary akta.pro industry code is THAFAGAD, Chocolate & Confectionery Shops. Its NAICS code is 311352.