AFLA

What AFLA does

AFLA (Automotive Fleet & Leasing Association) is a Wisconsin-incorporated, non-profit trade association founded in 1969 by Edward J. Bobit in Toronto, Canada, to create a unified forum for an otherwise fragmented commercial fleet industry. It serves six membership categories — Corporate Fleet professionals, Fleet Management Companies, Vehicle Manufacturers, Acquisition & Remarketers, Allied Service Providers, and Women in Fleet Management (WIFM) — aggregating more than 600 members across the United States and Canada. The association addresses industry fragmentation by providing networking, education, technical standards, research, and representation of member interests.

AFLA's product surface is built around four anchors: (1) flagship in-person events — the 57th Annual Corporate Fleet Conference in Las Vegas (September 2026), with venue commitments through Phoenix 2028, and the Canada Summit in Mississauga, Ontario (February 2027); (2) a digital learning and content platform — the AFLA Learning LMS (learning.afla.org), Content Library, Fleet Insight monthly newsletter, and archived webinars; (3) the WIFM Mentorship Program pairing experienced fleet leaders with mentees; and (4) a Career Center and task force engagement structure that funnels 70+ volunteers annually into nine standing task forces. The underlying technology stack is conventional association management software (YourMembership.com) hosting the member portal, registration, and event ticketing — there is no proprietary technology, no AI capability, and no integrations beyond standard social login.

Revenue is generated from four streams: individual membership dues at $295/year (no company-level memberships; cycle runs July 1 - June 30), tiered conference and Canada Summit registration ($875-$1,420 for conference, $300-$495 for Canada Summit), eight-tier corporate sponsorships (Cobalt through Copper), and WIFM non-member participation at $100/year. Go-to-market is sales-led (online membership registration) augmented by event-driven acquisition (flagship conferences and referrals). Operations are lean: 4 paid staff at the Menomonee Falls, Wisconsin headquarters, governance delivered by a member-elected 2025-2026 Board of Directors led by President Suresh Rajapakse.

Name

AFLA

Legal name

Automotive Fleet & Leasing Association

Website

https://afla.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

AFLA (Automotive Fleet & Leasing Association) is a 57-year-old U.S. non-profit trade association serving 600+ commercial-fleet professionals across six industry segments in the U.S. and Canada via membership, conferences, sponsorship, education, and networking.

Ownership category

akta.pro rank

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual individual membership at $295 per person. Membership year runs July 1 - June 30. AFLA does not offer company-level memberships.
2. Conference and Event Registration: Revenue from Annual Corporate Fleet Conference and Canada Summit registrations. Conference rates: $875-$1,120 for members, $1,170-$1,420 for non-members depending on timing. Canada Summit: $300-$400 for members.
3. Corporate Sponsorships: Tiered annual sponsorship packages (Cobalt, Diamond, Emerald, Platinum, Gold, Silver, Bronze, Copper) plus conference-specific sponsorships providing year-round and event promotional opportunities.
4. WIFM Participant Fees: Non-AFLA members can join WIFM Mentorship Program as mentees for $100 annually, with access active through June 30.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

AFLA is a non-profit trade association founded in 1969 that delivers networking, education, technical standards, and professional development to corporate fleet and mobility professionals. It sells memberships, conferences (Annual Corporate Fleet Conference and Canada Summit), online learning through its LMS, mentorship via the WIFM program, a Career Center, and a Fleet Insight newsletter.

Product overview

AFLA (Automotive Fleet Leasing Association) is a professional membership association, not a product company. It provides a unified platform of services for corporate fleet and mobility professionals including: the Annual Corporate Fleet Conference and Canada Summit as its flagship events; the AFLA Learning Management System for online education and webinars; the Women in Fleet Management (WIFM) Mentorship Program; a Content Library with fleet industry resources; a Career Center for job postings; the Fleet Insight monthly newsletter; and tiered Annual Sponsorship packages for companies. These services work together to equip members with tools, connections, and knowledge for fleet management excellence.

Differentiator

Problem solved

Functional benefit

Brands

• WIFM (Women in Fleet Management): A sub-initiative of AFLA dedicated to providing resources for women fleet leaders that encourages personal and career fulfillment through mentoring, fleet expertise sharing, fleet and business community involvement and networking.

Products and services

• AFLA Membership

Quantifiable outcome

• Over 600 members representing all industry segments unified in one association
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• YourMembership.comcoreTechnology or IntegrationYourMembership.com provides the association management software platform powering the AFLA website, including membership management, event registration, career center, and member portal functionality. AFLA's website footer notes 'Membership Management Software Powered by YourMembership.'
• Cobalt Sponsors (Element, Mercedes-Benz, Wheels)flagshipGTM or Marketing PartnerCobalt-level annual sponsors receive highest tier visibility and access to corporate fleet managers at AFLA events and year-round.
• Diamond Sponsors (Geotab, UShip Logistics, Volkswagen)coreGTM or Marketing PartnerDiamond-level annual sponsors receive significant promotional opportunities and access to AFLA's network of fleet professionals.
• Emerald Sponsors (Anew Transport, Auto Driveaway, GM, Motus, Nissan, Volvo)coreGTM or Marketing PartnerEmerald-level annual sponsors provide support for AFLA programs and events with promotional visibility.
• Platinum, Gold, Silver, Bronze, Copper SponsorsminorGTM or Marketing PartnerMulti-tiered sponsorship structure including Enterprise Fleet Management, Ford Pro, Subaru of America, Fleet Street Remarketing, U.S. Bank Voyager, and others providing various levels of event and year-round support.
• Ronald McDonald HouseminorOthersAFLA's 2026 community service opportunity partner at the Annual Conference. Volunteers create Care Cards for families while children receive medical treatment.
• The Hourglass FoundationminorOthersAFLA's 2025-2026 Charity of the Year. The Hourglass Foundation is a 501(c)3 organization and philanthropic arm of Flexco Fleet Services, empowering first generation, low income, and diversely underrepresented students through scholarship opportunities in automotive tech and skilled trades.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Samsara: Samsara is a telematics and fleet management platform whose customers include many of the same corporate fleet professionals AFLA serves. It does not compete in the association space but has increasingly become a thought-leader in the industry, hosting its own fleet events.
• Fleetio: Fleetio is a modern SaaS platform for fleet operations management serving the same end-user (corporate fleet managers) that AFLA's members work in. It does not compete directly in association services but represents a digital-first alternative to traditional fleet networking and education.

Broad incumbents

• NTEA (Association for the Work Truck Industry): NTEA is a larger, established trade association serving the work truck and upfitter segment of the fleet ecosystem. It overlaps with AFLA's allied service provider and remarketer members but focuses more narrowly on commercial vehicle configuration and upfitting.
• Trimble Transportation: Trimble's transportation division offers fleet management software and telematics to enterprise fleets. It serves the same end-user audience as AFLA members and is a frequent participant in fleet industry events and sponsorships, but competes in the software category rather than association services.
• American Trucking Associations: ATA is the largest trade association in the U.S. trucking industry, with a much broader scope than AFLA. It serves fleet operators and motor carriers with advocacy, education, and events that overlap with AFLA's corporate fleet audience at the upper end of the market.

Others

• Bobit Business Media: Bobit Business Media is the B2B media company that publishes Automotive Fleet magazine and was founded by Edward J. Bobit — the same individual who founded AFLA. It serves as a complementary media and events presence in the fleet industry rather than a direct membership competitor.
• Velocity Vehicle Group / Work Truck Solutions: Velocity Vehicle Group operates commercial truck dealerships and serves as an ecosystem partner to the work truck fleet segment, with overlapping membership with AFLA's Acquisition & Remarketers and Allied Service Provider categories.
• Government Fleet Media: Government Fleet Media publishes the Government Fleet magazine and hosts events serving public-sector fleet professionals. It uses a media-and-events business model rather than a membership association model, but targets a closely adjacent fleet buyer audience.

Direct peers

• NAFA Fleet Management Association: NAFA is the most direct competitor to AFLA — also a membership association serving fleet management professionals with education, networking events, and industry advocacy. The two associations compete for the same corporate fleet member wallet share and sponsor marketing dollars.

Regional players

• BSM Group (Global Fleet): BSM Group organizes the Global Fleet Conference and other fleet management events primarily in Europe. It serves a comparable fleet manager audience with a similar conference-and-content model but operates in a different geography than AFLA's North American footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aflafleet
• Xx.com/aflafleet
• Facebookfacebook.com/AFLAFleet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFLA