What Promotives gmbh does

Promotives GmbH is a Munich-based German private limited company founded in 2014 that develops autonomous vehicle infrastructure software focused on operating surfaces such as parking garages, logistics yards, and industrial sites. Its offering centers on three integrated products: HAD Maps (Highly Automated Driving 3D maps that accurately represent parking facility floors including walls, columns, entrances/exits, and drivable versus non-drivable surfaces), Infrastruktur-Sensorik (infrastructure-based sensor systems installed in buildings and surfaces that extend vehicle perception as a "third eye"), and the AV Control Hub (an open traffic planning and management platform that aggregates data from vehicle sensors, HD maps, and infrastructure sensors to monitor traffic, manage parking assignments, predict bottlenecks, and integrate with parking operator and payment systems). The company targets parking garage operators as its primary customer segment, with logistics and fleet operators and car rental providers as adjacent verticals.

Since its acquisition by Finnish technology company Unikie Oy in January 2021, Promotives has operated as a wholly-owned subsidiary. Product development and project implementation are now handled by Unikie, while Promotives remains the primary contact for automated driving topics on operating surfaces in the German market. The combined offering integrates Unikie's AI-VISION and DRIVE real-time 3D situational awareness and vehicle control technology with Promotives' CONTROLHUB traffic planning platform, HD maps, and simulation software, positioning the group as a complete provider of infrastructure solutions for Automated Valet Parking (AVP) and autonomous vehicle logistics. The company operates through direct B2B enterprise sales, using a website contact form and direct email channels as primary go-to-market touchpoints, with non-public pricing determined on a per-engagement basis.

Name

Promotives gmbh

Legal name

Promotives GmbH

Website

https://promotives.de

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Autonomous Vehicle Infrastructure Software

NAICS

Parking Lots and Garages (812930), Support Activities for Road Transportation (4884)

SIC

Services-Automotive Repair, Services & Parking (7500), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Autonomous Vehicles & Ground Mobility (HDAAAIAF)

akta.pro secondary industries

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB), Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage) (BPABAKAH), Connected Vehicle & V2X Traffic Operations (RSUs, SPaT/MAP, CV Applications) (TLAJACAJ)

Keywords

• Autonomous vehicle software
• Autonomous valet parking
• Infrastructure sensor systems
• HD mapping services
• Traffic management platform

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Core offering

Promotives GmbH develops and sells software infrastructure for autonomous vehicles operating on operating surfaces such as parking garages and logistics yards. Its offering consists of three integrated products: HAD Maps (3D highly automated driving maps that represent parking floors, walls, columns, and traffic rules at scale), Infrastruktur-Sensorik (sensor systems embedded in buildings and surfaces that act as a 'third eye' for vehicles), and the AV Control Hub (a centralized traffic management platform that monitors traffic, assigns parking/unloading spots, predicts bottlenecks, and integrates with parking operator and payment systems).

Product overview

Promotives GmbH, now owned by Finnish company Unikie, offers a unified platform for autonomous vehicle infrastructure comprising three integrated products: HAD Maps (3D highly automated driving maps for parking facilities), Infrastruktur-Sensorik (infrastructure-based sensor systems for enhanced situational awareness), and AV Control Hub (the central management platform that aggregates all data streams and coordinates autonomous parking and logistics operations). The product portfolio is designed for automated valet parking (AVP) and autonomous vehicle logistics on industrial sites and parking facilities.

Differentiator

Problem solved

Functional benefit

Brands

• AV Control Hub: An open platform that serves as the central coordination hub for autonomous vehicles, monitoring traffic, managing parking/loading spots, and enabling billing through integration with payment systems.
• HAD Maps
• Infrastruktur-Sensorik

Products and services

• HAD Maps Highly Automated Driving (HAD) 3D maps that provide precise, scalable representations of parking garage floors including walls, columns, entrances/exits, beams, and surface characteristics. The maps distinguish drivable from non-drivable areas, incorporate traffic rules, and enable autonomous vehicles to understand their environment, make navigation decisions, and serve as a fallback when onboard vehicle sensors fail. Intended for parking garage operators, logistics operators, and car rental providers.
• Infrastruktur-Sensorik Smart Areas sensor system installed in buildings and on operating surfaces that provides comprehensive situational awareness for autonomous vehicles. The infrastructure sensors act as a 'third eye' for vehicles, extending their environmental model at critical or hard-to-see locations and monitoring autonomous operations. When combined with HAD Maps, the system closes perception gaps that autonomous vehicles cannot address alone. Intended for parking facility operators and logistics site operators.
• AV Control Hub Central control platform that aggregates data streams from vehicle sensors, HAD Maps, and infrastructure sensors. Comparable to an airport control tower, the open-platform hub monitors traffic, determines parking garage utilization, predicts bottlenecks, manages and assigns parking/unloading spaces, steers Autonomous Valet Parking (AVP) traffic, and integrates with parking management or payment systems to enable billing. Designed to integrate into existing parking operator systems. Intended for parking operators, logistics site operators, and car rental providers.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Unikie OycoreStrategic or Co-development Partner · 1 January 2021Finnish technology company Unikie Oy acquired Promotives GmbH, making Unikie a complete provider of infrastructure solutions for automated driving on operating surfaces. Promotives remains the contact for all matters related to automated driving on operating surfaces, while product development and project implementation is handled by Unikie Oy. The combination of Unikie's AI-VISION and DRIVE technology with Promotives' CONTROLHUB platform creates a complete automated vehicle system.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Continental: Continental develops automated parking solutions and V2X infrastructure technologies for OEMs and road operators, overlapping with Promotives' AV Control Hub and infrastructure-sensing offerings from a much larger Tier-1 base.
• Valeo: Valeo's Valeo Drive4U and parking automation offerings target automated valet parking and infrastructure-side perception — directly comparable to Promotives' autonomous parking stack, but embedded within a global Tier-1 supplier.
• Streetline (Kapsch TrafficCom): Streetline, now part of Kapsch, offers smart parking sensors, occupancy analytics and guidance systems for parking operators, comparable to the occupancy and wayfinding functionality Promotives bundles into AV Control Hub.
• SKIDATA: SKIDATA is a global provider of parking access, payment and management systems for operators, comparable to Promotives' open-platform integration target market and AV Control Hub's billing/management integrations.
• Bosch: Bosch is the leading developer of automated valet parking (AVP) jointly with Mercedes and offers a full stack of in-vehicle sensors plus infrastructure components. It competes with Promotives on the integrated AV infrastructure layer serving parking operators and OEMs.

Direct peers

• EasyMile: EasyMile provides autonomous vehicle software and fleet management for shuttles, tractors and operating-surface deployments, sharing Promotives' focus on autonomous logistics and controlled-environment autonomy with a similar scale and stage.
• Navya: Navya develops autonomous shuttles and operating-surface autonomy software, sharing Promotives' focus on autonomous logistics, fleet operations and infrastructure-assisted driving in constrained environments.
• AIPark: AIPark builds AI-driven computer-vision platforms for parking operators, including occupancy, guidance and analytics — overlapping with Promotives' AV Control Hub in the parking-tech operating layer for facility operators.

Emerging players

• Einride: Einride deploys autonomous electric trucks and yard logistics systems, comparable to Promotives' autonomous logistics-on-operating-surfaces thesis with a stronger focus on heavy-duty freight movement.
• ParkBee: ParkBee operates a digital smart-parking platform for operators and end users across Europe, addressing the same parking-operator customer base that Promotives targets with AV Control Hub — although without the autonomous-vehicle angle.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/promotives-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promotives gmbh