What TOKAI Cable Network does

TOKAI Cable Network (\u682a\u5f0f\u4f1a\u793eTOKAI\u30b1\u30fc\u30d6\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af) is a private regional cable television, internet, and fixed-line telecommunications provider headquartered in Numazu City, Shizuoka Prefecture, Japan. The company, a subsidiary within the TOKAI Group, serves residential customers across 17 cities and towns in Shizuoka Prefecture via five regional branch offices (Mishima, Numazu, Fuji, Seishizu, Gotemba) and an online self-service application portal. Its primary customers are households seeking bundled TV, internet, and telephone services, with a secondary segment of local governments and business operators in the Shizuoka region.\n\nThe company's technology stack centers on a proprietary optical fiber (\u5149\u30d5\u30a1\u30a4\u30d0\u30fc) access network that it is migrating from legacy coaxial infrastructure, enabling internet plans up to 10Gbps. Cable TV services support digital terrestrial, BS, CS, and 4K/8K ultra-high-definition broadcasts. The telephony stack includes the company's own VOIP product (\u3072\u304b\u308ade\u30c8\u30fc\u30afS) and a co-branded KDDI partnership (\u30b1\u30fc\u30d6\u30eb\u30d7\u30e9\u30b9\u96fb\u8a71). Adjacent products include an AI-powered security camera service (computer vision-based), MIRAI SPEAKER rentals, on-site and remote technical support, webmail, and an online customer self-service portal (\u30de\u30a4\u30da\u30fc\u30b8).\n\nTOKAI Cable Network generates recurring subscription revenue from monthly internet, TV, and phone fees, with cross-selling driven by bundled set-plan discounts and mobile-carrier partnership rebates (SoftBank, Y!Mobile, au, UQ mobile, LIBMO). Distribution combines direct field sales via the five regional branches, inside sales via a 365-day contact center, and self-serve online applications. Switching incentives of up to ¥54,000 and TOKAI Group cross-utility bundling (gas supply, TLC points program) support customer acquisition, while customer support, local community programming, and proprietary fiber infrastructure underpin retention within the bounded Shizuoka service area.

Name

TOKAI Cable Network

Legal name

株式会社TOKAIケーブルネットワーク

Website

https://thn.ne.jp

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

TOKAI Cable Network is a private regional cable television, fiber-optic internet (up to 10Gbps), and IP telephony provider headquartered in Numazu, Japan, serving residential customers and local governments across 17 municipalities in Shizuoka Prefecture as a subsidiary of the TOKAI Group.

Ownership category

akta.pro rank

Product category

Cable Telecommunications

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171), Wired Telecommunications Carriers (517111)

SIC

Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Rural Broadband & Cooperative Fiber Operators (HDAIACAG)

Keywords

• Cable television
• Fiber optic internet
• IP telephony
• 4K broadcasting
• Regional telecom

Headquarters

HQ city

Shizuoka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Cable Television Broadcasting: Monthly subscription fees for cable TV broadcasting services including digital terrestrial TV, BS, CS channels, community channels, and 4K/8K broadcasting services. Customers can select various channel packs and optional CS professional channel packages.
2. Internet Services: Monthly subscription fees for high-speed internet connectivity via proprietary fiber optic network. Offers various speed tiers including 10G wireless router options. Includes security services (Security Z) as optional add-ons.
3. IP Fixed-line Telephone: Monthly basic fees and call charges for IP fixed telephone services. Options include ひかりdeトークS and ケーブルプラス電話. Number portability allows customers to keep existing phone numbers.
4. Video Streaming (Hulu Partnership): Partnership with Hulu for video streaming services as part of the video distribution (動画配信) service lineup.
5. Optional Services and Add-ons: Additional revenue from optional services including security camera services, MIRAI SPEAKER rentals, installation support services, remote support, CS channel packs, and NHK collective payment services.
6. Set Plan Discounts (Cross-selling): Bundled service packages combining TV, internet, and phone services at discounted rates. These set plans encourage customers to subscribe to multiple services, increasing revenue per customer.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TOKAI Cable Network provides cable television broadcasting, fiber optic internet, and IP fixed-line telephone services to residential households across 17 cities and towns in Shizuoka Prefecture, Japan. The company offers a quadruple-play bundle (internet, TV, phone, plus optional streaming) with add-ons including AI security cameras, Hulu streaming partnership, and cross-carrier mobile bill discounts, delivered through its own proprietary fiber optic network and supported by 5 regional branch offices.

Product overview

TOKAI Cable Network (TOKAIケーブルネットワーク) is a regional cable television and telecommunications provider serving Shizuoka Prefecture, Japan. The company offers a bundled triple-play product portfolio centered on three core services: high-speed fiber-optic Internet (インターネット), Cable TV broadcasting (ケーブルテレビ) supporting 4K/8K and satellite broadcasts, and IP fixed-line telephone services (IP固定電話). The internet service features the company's proprietary optical fiber network with plans up to 10Gbps, bundled with Security Z internet security and 10G Wi-Fi router options. The TV service includes digital terrestrial, BS, and CS channel packages, a dedicated CS specialty channel pack, community programming, and a new WOWOW Plus channel. Phone services include ひかりdeトークS (the company's own VOIP service) and ケーブルプラス電話 (a KDDI partnership). Beyond the core trio, the portfolio includes an AI Security Camera (AI防犯カメラ) service, MIRAI SPEAKER rental, on-site setup support (安心訪問設定サポート), remote support services, a CS specialty channel pack, a dedicated cable TV tuner, 4K/8K broadcast support, a Webmail service with calendar and contacts management, and a customer self-service portal (マイページ). The company also offers bundled video streaming through a partnership with Hulu.

Differentiator

Problem solved

Functional benefit

Brands

• トコチャン (Toco-chan): Official mascot and community channel for TOKAI Cable Network

Products and services

• Internet Service (インターネット) High-speed fiber optic internet access with plans up to 10 Gbps, including Security Z internet security and 10G Wi-Fi router options, served over the company's own proprietary fiber optic network.
• Cable TV (ケーブルテレビ) Cable television broadcasting service supporting digital terrestrial, BS, CS, and 4K/8K ultra-high-definition channels, plus a locally-produced community channel for Shizuoka Prefecture residents.
• IP Fixed-line Phone (IP固定電話) IP fixed-line telephone service allowing customers to retain existing phone numbers and handsets while reducing call charges, available through Hikari de Talk S and Cable Plus Phone plans.
• AI Security Camera (AI防犯カメラ) AI-powered surveillance camera service with real-time monitoring, AI-based detection, and cloud-stored video recording, available to residential and business subscribers.
• MIRAI SPEAKER Rental (ミライスピーカー) Monthly rental service for the MIRAI SPEAKER, a specialized audio device for clarity-enhanced listening, offered at ¥700/month tax-inclusive.
• Hikari de Talk S (ひかりdeトークS) In-house IP telephone service operated over TOKAI Cable Network's own network, providing VOIP telephony with number portability for existing phones and handsets.
• Cable Plus Phone (ケーブルプラス電話) IP fixed-line telephone service operated in partnership with KDDI, offering competitive call rates on top of the cable TV infrastructure with number portability.
• CS Specialty Channel Pack (CS専門チャンネルパック) Add-on subscription package providing additional specialized CS (Communication Satellite) channels for cable TV subscribers seeking expanded channel lineups.
• Webmail (ウェブメール) Browser-based email service accessible from any device with internet connectivity, including calendar, contacts, spam filtering, and email virus scanning features.
• On-site Setup Support (安心訪問設定サポート) In-person on-site installation and configuration service for internet, TV, and phone equipment, providing technician dispatch for residential customers.
• Remote Support (遠隔サポートサービス) Remote technical support service enabling customer service representatives to assist with setup and troubleshooting via remote access or phone guidance.
• Cable TV Tuner (ケーブルテレビ専用チューナー) Dedicated cable TV set-top box/tuner device for receiving digital cable channels, 4K/8K broadcasts, and interactive cable TV services.

Quantifiable outcome

• Up to ¥54,000 cashback for customers switching from competing internet service providers
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hulu JapancoreGTM or Marketing PartnerPartnership with Hulu for video streaming service integration, allowing subscribers to access Hulu's content library through TOKAI Cable Network's video distribution (動画配信) service platform.
• SoftBank (，软Bank)coreGTM or Marketing PartnerSoftBank おうち割 光セット (SoftBank Ouchiwari Hikari Set) bundled discount program where SoftBank mobile subscribers receive monthly discounts on their mobile bills when combined with TOKAI Cable Network internet service.
• Y!Mobile (ワイモバイル)coreGTM or Marketing PartnerY!Mobile おうち割 光セット(A) bundled discount program offering monthly mobile bill discounts for Y!Mobile subscribers who also subscribe to TOKAI Cable Network internet service.
• KDDI (au)coreGTM or Marketing Partnerauスマートバリュー (au Smart Value) program providing monthly discounts on au mobile bills for customers who bundle with TOKAI Cable Network's internet service.
• UQ mobile (UQ mobile)coreGTM or Marketing PartnerUQ mobile 自宅セット割 (UQ Mobile Home Set Discount) program offering monthly mobile bill reductions when combined with TOKAI Cable Network internet service.
• LIBMOminorGTM or Marketing PartnerトコチャンモバイルLIBMO mobile service partnership offering LIBMO×CATV set discount program for combined mobile and cable TV/internet subscriptions.
• TOKAI Group (TOKAIグループ)coreStrategic or Co-development PartnerAs a TOKAI Group company, leverages cross-service bundling with other group services including gas supply. Offers TLC会员 service (points program) and combined service discounts across multiple TOKAI services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Baycom: Regional cable TV and internet operator in Hyogo/Kobe area providing similar triple-play services. Operates the same cable-plus-fiber regional model as TOKAI Cable Network but in western Japan.
• Hokkaido Cable Network: Regional cable operator in Hokkaido providing cable TV, internet, and phone services with similar business model. Comparable to TOKAI Cable Network as another prefecture-focused cable provider with fiber expansion.
• Cable Net 296: Regional cable operator in the Osaka/Sakai area providing cable TV, internet, and telephone services. Closely comparable to TOKAI Cable Network as a similarly-sized prefecture-focused cable provider transitioning to fiber.

Broad incumbents

• NTT East: Operates Flets Hikari, Japan's largest fiber-to-the-home service across eastern Japan including Shizuoka. National-scale fiber provider competing on price, speed tiers, and bundled mobile with NTT Docomo against regional cable operators.
• KDDI (au): Parent of J:COM and a major Japanese telecom incumbent offering au Hikari fiber broadband, au mobile, and cable services. Competes directly with TOKAI Cable Network's bundled offering across Shizuoka through national fiber footprint and integrated mobile discounts.
• SoftBank: Major Japanese telecom offering SoftBank Hikari fiber broadband and mobile services with aggressive bundled discounts. Despite being a TOKAI Cable Network mobile partner, it competes directly for fiber internet subscribers in Shizuoka.

Emerging players

• Biglobe: Japanese ISP offering fiber and mobile services with carrier partnerships. Comparable as a mid-tier ISP competing for residential broadband share in regional markets alongside cable operators.
• So-net (Sony Network Communications): Japanese ISP offering fiber broadband (NURO Hikari) and mobile services with bundled discount partnerships. Competes in the same residential broadband and bundled-services space as TOKAI Cable Network.

Others

• TOKAI Holdings: Parent conglomerate of TOKAI Cable Network, providing gas, cable, telecom, and lifestyle services across Japan. Direct parent company enabling cross-utility bundling (TLC points, gas-cable discounts) central to TOKAI Cable Network's value proposition.

Direct peers

• J:COM: Japan's largest cable television operator providing cable TV, internet, phone, and mobile services across multiple regions. Operates the same triple-play/quadruple-play model that TOKAI Cable Network uses regionally, making it the closest comparable in business model and product mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tocochan_pr
• YouTubeyoutube.com/channel/UCrjFztlyJuqdWkoP9cwYPBg
• Facebookfacebook.com/tocochan.catv
• Instagraminstagram.com/tocochan_shizuoka

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOKAI Cable Network