lacamisetacanaria

What lacamisetacanaria does

La Camiseta Canaria (legal entity Dekanaryas S.L.) is a Santa Cruz de Tenerife-based e-commerce operator that sells screen-printed apparel and accessories primarily through its own DTC website, lacamisetacanaria.com. Founded in 2001 and registered as a Centro Especial de Empleo (Special Employment Center for people with disabilities) since 2002, the company combines a social enterprise mandate with a traditional screen-printing (serigrafía tradicional) production process. Its catalog centers on customizable t-shirts and sweatshirts with original Canarian-themed designs (Teide volcano, marine life, lizards, astronomy), supplemented by baby bodysuits, baby bibs, tote bags, kitchen aprons, custom mugs, and seasonal gift collections.

The business serves three identifiable customer segments: individual gift buyers purchasing personalized items for occasions such as Mother's Day or baby announcements, identity- and values-driven consumers seeking LGBT, feminist, or solidarity-themed apparel, and small-to-mid-sized businesses needing custom merchandise and promotional items. Pricing is unit-based, typically 4.95€-21.50€ per item, with free shipping triggered above 35€ orders, and the company accepts card, PayPal, Bizum, and bank transfer payments. Production relies on OEKO-TEX Standard 100 certified materials, and orders ship across the Canary Islands via inter-island courier and to the Spanish peninsula.

The go-to-market motion is direct-to-consumer via the proprietary e-commerce storefront, supplemented by WhatsApp-based customer support and social media presence; no marketplace listings, distributor channels, or B2B sales team are disclosed. The company has no external funding, no parent organization, and no public-company ambitions evident in the data. It operates as a privately held micro-enterprise with 1-10 employees and has no disclosed revenue figure.

Name

lacamisetacanaria

Legal name

Dekanaryas S.L.

Website

https://lacamisetacanaria.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

La Camiseta Canaria is a Santa Cruz de Tenerife-based e-commerce operator that sells screen-printed apparel and accessories under its own brand, serving individual gift buyers, values-driven consumers, and small businesses across the Canary Islands and Spanish peninsula.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Cruz De Tenerife

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of screen-printed t-shirts, sweatshirts, baby bodysuits, tote bags, aprons, and other textile products. One-time purchase model for individual items with customization options.
2. Custom Printing Services: Offers personalized/customized clothing services where customers can submit their own designs or logos to be printed on chosen garments.
3. Merchandising: Provides merchandise creation services for businesses and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

La Camiseta Canaria is an online store that designs, screen-prints, and sells custom apparel and textile products — including t-shirts, sweatshirts, baby bodysuits, tote bags, aprons, and mugs — featuring original Canarian-themed artwork. It also offers on-demand custom screen printing for individuals and corporate merchandising services to businesses. The company operates as a Special Employment Center (Centro Especial de Empleo) employing people with disabilities.

Product overview

La Camiseta Canaria operates as a screen printing e-commerce business based in Tenerife, Spain, offering a portfolio of customizable printed apparel and accessories. The core offering centers on screen-printed t-shirts for men and women with original Canary Island-inspired designs, supplemented by custom sweatshirts, tote bags, baby bodysuits, baby bibs, kitchen aprons, and mugs. The company provides screen printing services (serigrafía) since 2001, enabling customers to personalize clothing with their own designs. Products are available across themed collections including organic cotton, feminist, LGBT, solidarity, and collaboration lines like Todobuceo. Operating as a Centro Especial de Empleo for people with disabilities, the company also offers corporate merchandising services.

Differentiator

Problem solved

Functional benefit

Brands

• Todobuceo: Collaborative sub-brand featuring diving-themed designs.

Products and services

• Custom Screen-Printed T-Shirts Screen-printed t-shirts for men and women in unisex, women's, organic cotton, feminist, LGBT, and solidarity themes, featuring original Canarian-themed artwork.
• Custom Sweatshirts Customizable screen-printed sweatshirts available in unisex and women's styles with various neckline options and original Canarian designs.
• Fabric Tote Bags 100% cotton fabric tote bags featuring original screen-printed Canarian-themed designs.
• Customized Baby Bodysuits 100% cotton, 170gr baby bodysuits with snap fasteners and round neck, customizable with original Canarian and gift-themed designs.
• Baby Bibs High-quality 100% cotton, 180 gr/m² baby bibs with ribbed texture and velcro closure, featuring screen-printed original designs.
• Original Kitchen Aprons Long-style kitchen aprons with front pockets featuring original screen-printed Canarian and lifestyle designs.
• Custom Printed Mugs Custom screen-printed mugs featuring original designs, with dedicated collections for Mother's Day and other gift occasions.
• Tenerife Screen Printing Service On-demand traditional screen printing service in Tenerife that prints customer-submitted designs and logos onto chosen garments, including file review and quality control.
• Corporate Merchandising Service Custom merchandise creation service that produces branded apparel and promotional items for businesses and organizations, leveraging the company's traditional screen printing capabilities.

Quantifiable outcome

• 5.0 star rating based on 118 Google reviews

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TodobuceominorOthersA product collection/collaboration featuring diving-themed designs on t-shirts and merchandise. Appears to be a themed product line rather than formal partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Redbubble: Global print-on-demand marketplace where independent artists sell designed apparel and accessories. Comparable product mix (t-shirts, tote bags, sweatshirts) and direct-to-consumer model, but with a marketplace/aggregator structure.
• Scalable Press: DTG (direct-to-garment) and screen-printing fulfillment service for custom apparel orders. Direct production-method overlap with La Camiseta Canaria's traditional screen printing and competes for the same SMB merchandise customers.
• TeePublic: Print-on-demand marketplace for designed t-shirts and apparel, with comparable original-design-led catalog approach to La Camiseta Canaria's Canarian-themed collections.
• Printful: Print-on-demand fulfillment and custom apparel platform serving creators and SMBs. Competes with La Camiseta Canaria on custom t-shirt, sweatshirt, and tote-bag production, with industrialized DTG/digital printing rather than traditional screen printing.
• Shirtinator: German-based custom apparel and print-on-demand e-commerce platform with comparable product categories (t-shirts, hoodies, bags) and small-batch customization model.
• Spring: Custom merchandise platform (formerly Teespring) enabling creators and brands to design and sell apparel. Direct overlap with La Camiseta Canaria's custom apparel and corporate merchandising offerings.
• Spreadshirt: European print-on-demand and custom apparel e-commerce platform with similar product breadth (t-shirts, sweatshirts, bags) and customization workflow. Closely comparable business model to La Camiseta Canaria's custom printing and DTC apparel sales, but at pan-European scale.
• Custom Ink: US-based custom apparel e-commerce leader focused on group orders, team uniforms, and corporate merchandise. Direct overlap with La Camiseta Canaria's merchandising and custom-print service offerings, though operating at much larger scale.
• Bonfire: Custom apparel e-commerce platform enabling individuals and organizations to design and sell custom-printed merchandise. Closely comparable in combining custom apparel production with merchandising use cases.

Broad incumbents

• Cimpress (Vistaprint): Large, diversified printing and custom products conglomerate (parent of Vistaprint and many regional brands). Operates broadly across custom apparel, signage, and marketing materials, overlapping with La Camiseta Canaria's custom and merchandising services but as part of a much wider portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dekanaryas
• LinkedInlinkedin.com/company/la-camiseta-canaria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lacamisetacanaria