Community and Patient Preference Research
CaPPRe is a Sydney-based research and consulting firm that applies choice modelling (DCEs and BWS) to measure patient and community preferences for healthcare companies, government agencies, consultancies, and patient advocacy groups across health, infrastructure, and public policy.
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Community and Patient Preference Research does
Community and Patient Preference Research Pty Ltd (CaPPRe) is a Sydney-based, privately held research and consulting firm specialising in quantitative preference research using choice modelling techniques, primarily discrete choice experiments (DCEs) and best-worst scaling (BWS). The firm applies these methods to quantify how individuals and communities value trade-offs across health, environment, arts and culture, transport infrastructure, and utilities, delivering evidence-based insights to not-for-profit, commercial, and government organisations. Its product portfolio centres on three proprietary assets: ChoiceApp, a mobile application for shared decision-making between patients and clinicians (currently deployed in multiple myeloma care); Interactive Dashboards that visualise preference share, demand curves, uptake and attribute importance; and the Patient Journey Index methodology that measures importance and satisfaction gaps across the care pathway.
CaPPRe claims to be the largest commercial group of choice modellers in Australia, with a globally distributed team whose multiple PhD-qualified members hold over 20 years of collective experience in the discipline. The business model is professional services: tailored, project-based research engagements with pricing that is not publicly disclosed. Go-to-market is sales-led, relying on direct engagement with government agencies, healthcare companies, consultancies, and patient advocacy groups, supplemented by peer-reviewed publications, conference presentations (including ISPOR), and partnerships with organisations such as Patient Voice Initiative and HTAi's Patient and Citizen Involvement Group. The firm has built a network of more than 25 Australian patient advocacy organisation partnerships alongside additional international partnerships, and operates from offices in Barangaroo and on Bligh Street in Sydney's CBD.
Community and Patient Preference Research firmographics
Firmographics- Name
- Community and Patient Preference Research
- Legal name
- Community and Patient Preference Research Pty Ltd
- Website
- https://cappre.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CaPPRe is a Sydney-based research and consulting firm that applies choice modelling (DCEs and BWS) to measure patient and community preferences for healthcare companies, government agencies, consultancies, and patient advocacy groups across health, infrastructure, and public policy.
- Ownership category
- akta.pro rank
Community and Patient Preference Research industry classification
Industry- Product category
- Healthcare Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
Keywords
Where Community and Patient Preference Research is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Community and Patient Preference Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Market Research Services: CaPPRe conducts preference research on behalf of not-for-profit, commercial, and government organisations to support their decision-making. Research is conducted using choice modelling techniques including discrete choice experiments and best-worst scaling. The company tailors study designs to client-specific needs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Community and Patient Preference Research product offering
Product offeringCore offering
CaPPRe conducts tailored preference research on behalf of healthcare companies, government agencies, consultancies, and patient advocacy organisations using evidence-based choice modelling techniques including discrete choice experiments (DCEs) and best-worst scaling (BWS). The firm also offers proprietary tools — ChoiceApp (shared decision-making mobile app), Interactive Dashboards, and the Patient Journey Index methodology — alongside research training workshops.
Product overview
CaPPRe operates as a research services organization offering a portfolio of proprietary research tools and methodological services. The core product portfolio includes ChoiceApp (a mobile application for shared decision-making), Interactive Dashboards for data visualization, and the Patient Journey Index methodology. These are complemented by expert choice modelling services using discrete choice experiments (DCEs) and best-worst scaling (BWS), along with research training workshops. The offerings work together to enable patient-centred research, from preference measurement to decision support and outcome tracking.
Differentiator
Problem solved
Functional benefit
Brands
- ChoiceApp: A mobile application developed by CaPPRe for shared decision-making between patients and healthcare providers. Currently used in the area of multiple myeloma.
Products and services
- ChoiceApp
Quantifiable outcome
- Interactive dashboards providing visual representations of preference share, demand curves, uptake, and attribute importance
- +1 more outcomes
Companies that use Community and Patient Preference Research
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Community and Patient Preference Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Community and Patient Preference Research partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Patient Voice Initiative (PVI)coreCaPPRe founders Dr Simon Fifer and Laurie Axford serve on the board and advisory committee of Patient Voice Initiative. The partnership focuses on centring the patient voice in healthcare decision-making. CaPPRe and PVI co-facilitate free in-person and online research workshops on patient experiences, preferences, and outcome measures for Australian patient organisations.
- HTAi Patient and Citizen Involvement Group (PCIG)coreCaPPRe founder Dr Simon Fifer co-chairs an international subcommittee of volunteers dedicated to incorporating patient preferences into health technology assessment processes under HTAi's PCIG. Simon contributed a chapter to the open-access book 'Patient Involvement in Health Technology Assessment' (2026 edition).
- Patient Advocacy OrganisationscoreCaPPRe has partnered with more than 25 patient advocacy organisations across Australia on past and current projects, with many more partnerships overseas. These partnerships shape and strengthen research at every stage, with people with lived experience contributing essential expertise. Partnerships include conducting research for organisations, assisting with internal research, supporting funding acquisition, and co-designing studies with pharmaceutical companies.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Community and Patient Preference Research competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Community and Patient Preference Research social profiles
Digital presenceCommunity and Patient Preference Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Community and Patient Preference Research leadership team
Management profileNumber of profiles
Profiles12 records
Community and Patient Preference Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Community and Patient Preference Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Community and Patient Preference Research
What does Community and Patient Preference Research do?
CaPPRe conducts tailored preference research on behalf of healthcare companies, government agencies, consultancies, and patient advocacy organisations using evidence-based choice modelling techniques including discrete choice experiments (DCEs) and best-worst scaling (BWS). The firm also offers proprietary tools — ChoiceApp (shared decision-making mobile app), Interactive Dashboards, and the Patient Journey Index methodology — alongside research training workshops.
Is Community and Patient Preference Research a public or private company?
Community and Patient Preference Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Community and Patient Preference Research founded?
Community and Patient Preference Research was founded in -1. It employs 11 to 50 people.
Where is Community and Patient Preference Research based?
Community and Patient Preference Research is headquartered in Sydney, Australia, in the Oceania region.
How does Community and Patient Preference Research make money?
One revenue line is on record: market Research Services.
Does Community and Patient Preference Research have an API?
No public API is recorded for Community and Patient Preference Research.
What industry is Community and Patient Preference Research in?
Community and Patient Preference Research's product category is Healthcare Market Research Services. Its primary akta.pro industry code is MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research). Its NAICS code is 541910 and its SIC code is 8742.