Xylazel

What Xylazel does

Xylazel is a Spanish manufacturer and distributor of wood care coatings, owned by AkzoNobel through its Spanish subsidiary AKZO NOBEL COATINGS, S.L. Founded in 1975 and headquartered in Barcelona (Calle Feixa Llarga 14-20, Zona Franca), the brand employs 101-250 people and operates under the AkzoNobel corporate umbrella. The company is dedicated to wood protection and decoration rather than general paints, and its portfolio covers the full wood care workflow: curative and preventive wood treatments against woodworm, termites, blue-stain, and rot fungi (e.g., Carcomas Plus, Total Plus); primers and sealers; interior and exterior varnishes in water- and solvent-based formulations; lasures (wood stains) with hydrophobic, UV-absorbing, and anti-slip variants; teak and exotic-wood oils; putties, fillers, and restoration products; plus adjacent categories such as spray paints, floor paints, anti-stain masonry paints, and an epoxy moisture barrier.

Technically, the portfolio is differentiated by hybrid acrylic-alkyd resin systems, water-based nanoemulsion platforms (e.g., Carcomas WB), and HALS-microencapsulated additives with UV absorbers for extended exterior durability. The company holds European Ecolabel certification on at least one interior varnish SKU. Xylazel makes money through one-time retail sales of branded wood care consumables distributed via DIY stores, hardware stores, and specialized paint retailers across Spain and Portuguese-speaking markets, supported by a website-based store locator. Marketing is executed through content (DIY tips, YouTube tutorials), a Xylazel-certified expert locator for professional installation, color selection tools, and social media. Customer segments are split between DIY homeowners and professional tradespeople addressing exterior (facades, fences, pergolas, decks), interior (parquet, furniture), garden (teak furniture, decking), and wood treatment/preparation use cases. Pricing is not publicly disclosed and no direct enterprise contracts are in evidence.

Name

Xylazel

Legal name

AKZO NOBEL COATINGS, S.L.

Website

https://xylazel.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Wood Coatings and Finishes

NAICS

Wood Preservation (321114), Sawmills and Wood Preservation (3211)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAGAG)

akta.pro secondary industries

Wood Treatment & Specialty Preservatives (IMAEABAO), Wood Coatings & Finishes (IMAEAHAF)

Keywords

• Wood care products
• Wood coatings
• Wood varnishes
• Wood preservatives
• Decorative paints

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Wood care product sales: Xylazel generates revenue through the sale of one-time purchase wood care products including varnishes, lasures (wood stains), oils, sealants, wood treatments, fillers, and painting supplies. Products are sold through retail channels and DIY stores for consumer and professional use.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Xylazel manufactures and distributes a comprehensive portfolio of wood care and finishing products, including interior and exterior varnishes, lasures (wood stains), teak and specialty wood oils, wood preservatives for protection against woodworm, termites, and fungal decay, primers, sealers, putties, spray paints, and restoration products. The portfolio addresses every stage of wood care — preparation, treatment, finishing, and maintenance — and is designed for both DIY consumers and professional users across interior, exterior, and garden applications.

Product overview

Xylazel is a comprehensive wood care and finishing products company owned by AkzoNobel, offering a broad portfolio of specialized products organized into distinct categories: coating products (varnishes in various formulations for interior, exterior, and specialty applications), paint products (stain-blocking, floor, and decorative spray paints), wood stains and protectors (lasures in multiple variants for weatherproofing and UV protection), wood oils (teak and specialty oils for nourishment and protection), wood treatments (preservatives and pesticides for woodworm, termite, and fungal protection), surface preparation products (strippers, cleaners, and primers), restoration products (putties, waxes, patinas, and leather restorers), sealants and waterproofing products, and accessory products. The portfolio is designed to address every stage of wood care from preparation through finishing and ongoing maintenance, serving both professional tradespeople and DIY consumers across interior, exterior, and garden applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Barniz Interior al Agua

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AkzoNobelcoreOthersXylazel is a brand owned by AKZO NOBEL COATINGS, S.L., part of AkzoNobel, a global leader in paints and coatings. AkzoNobel provides corporate infrastructure, manufacturing capabilities, and brand backing for the Xylazel wood care product line.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blanchon: French wood care specialist offering varnishes, oils, stains, and maintenance products through retail and professional channels. Highly comparable to Xylazel in product mix and southern-European specialty wood-care positioning.
• Sadolin: Wood finishes brand historically under AkzoNobel with strong presence in Northern Europe. Competes with Xylazel in wood stains, varnishes, and protective wood coatings for professional and DIY users.
• V33: French specialist brand in wood, paint, and DIY products, with strong positions in lasures, decking oils, and wood treatments. Comparable to Xylazel as a focused wood-care/DIY coatings brand with similar merchandising.
• Osmo: German specialist in wood finishes, oils, and waxes for interior and exterior use. Closely comparable to Xylazel as a focused wood-care brand selling premium oils, lasures, and treatments through DIY and specialty retail across Europe.
• Ronseal: UK wood care brand owned by AkzoNobel, offering wood paints, varnishes, stains, and woodworm treatments to DIY consumers. Direct comparable to Xylazel in product mix, DIY positioning, and corporate parentage.
• Cuprinol: UK wood care brand (AkzoNobel) specializing in exterior wood stains, garden wood treatments, and decking care. Comparable to Xylazel's exterior lasur, decking, and wood preservation categories.
• Liberon: French wood finishing brand offering oils, waxes, varnishes, and restoration products for fine wood and antiques. Comparable to Xylazel's wood care and restoration categories.

Regional players

• Beissier: Spanish manufacturer of putties, fillers, and surface preparation products (including wood fillers) under the Aguaplast brand. Comparable to Xylazel's putty and surface-preparation portfolio within the Iberian market.

Broad incumbents

• Hempel: Global coatings manufacturer with decorative and protective coatings, including wood finishes. Less specialized than Xylazel but competes in adjacent coatings categories through large distribution.
• Tikkurila: Nordic paints and coatings company (owned by PPG) with broad product range including wood finishes. Broader portfolio than Xylazel but overlapping in interior/exterior wood coatings and decorative paints.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/Xylazel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xylazel