ATPAM

What ATPAM does

ATPAM (Association of Theatrical Press Agents & Managers), operating as IATSE Local 18032, is a New York-headquartered labor union founded in 1928 that collectively bargains on behalf of theatrical press agents, company managers, theater managers, and tour managers working on Broadway, Off-Broadway, and across North America. Following the AFL-CIO's phase-out of Directly Affiliated Local Unions in the early 1990s, ATPAM affiliated with the International Alliance of Theatrical Stage Employees (IATSE) in 1994, gaining access to IATSE National Benefit Fund health coverage, pension, and annuity programs for its members.

The union's core offering is statutory labor representation and member services — not a technology or commercial product. Member benefits include collective bargaining, comprehensive health insurance, pension and annuity accruals, career-enhancement training seminars, mentorship, and a Non-Member Apprentice Manager (NMAM) program for new entrants to the field. The organization is governed by elected executive officers (currently Lizbeth Cone as President, Jim Byk as Vice-President, and Rina Saltzman as Secretary-Treasurer, sworn in May 21, 2026) and a Board of Governors, with day-to-day operations run from a Midtown Manhattan office at 14 Penn Plaza.

ATPAM's revenue model is subscription-recurring member dues paid by press agents and managers working under ATPAM Agreements; dues revenue is not publicly disclosed. The union does not sell products or services to external customers, has no funding rounds, no subsidiaries, and no M&A history. Outreach is conducted through a Wix-hosted website (atpam.com) and standard social channels (Facebook, Instagram, LinkedIn, YouTube). Industry standing is evidenced by the union's recognition as the top fundraising table at the Broadway Cares Flea Market for five consecutive years through 2024, including a record $95,733 raised that year.

Name

ATPAM

Legal name

ATPAM (Association of Theatrical Press Agents & Managers)

Website

https://atpam.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ATPAM (IATSE Local 18032) is a New York-based labor union founded in 1928 that represents theatrical press agents and managers working on Broadway, Off-Broadway, and across North America, providing collective bargaining, health, pension, training, and mentorship services funded by member dues.

Ownership category

akta.pro rank

Product category

Theatrical Labor Union Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPADAFAA

Crew & Labor Services (Production Staff, Unions, Payroll)

Media, Entertainment & Sports/Film & Video Production/Distribution/Production Services (Crew, Equipment Rental, Locations)

Keywords

• Theatrical labor union
• Press agent representation
• Company manager services
• Collective bargaining theater
• Stage management union

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Member Dues: ATPAM generates revenue through membership dues paid by Press Agents, Company Managers, Theater Managers, and Tour Managers working under ATPAM Agreement terms. Members can pay dues online through the organization's website.

Marketing channels5 records

Core offering

ATPAM is a labor union representing theatrical press agents and managers working in Company, Theater, and Tour productions across Broadway, Off-Broadway, and North American touring productions. The union provides collective bargaining representation, contract negotiation, training, mentorship, and administers health insurance, pension, welfare, and annuity benefits to its members.

Product overview

ATPAM (Association of Theatrical Press Agents & Managers, IATSE Local 18032) is a labor union representing press agents, company managers, theater managers, and tour managers working on Broadway, Off-Broadway, and across North America. The organization provides union membership, collective bargaining representation, training, education, mentorship, and member benefits including health insurance, pension, welfare, and annuity programs. ATPAM is not a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• ATPAM Union Membership
• Health Insurance Benefits
• Pension and Welfare Benefits
• Training and Mentorship Programs
• Collective Bargaining Representation

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IATSE (International Alliance of Theatrical Stage Employees)coreStrategic or Co-development PartnerATPAM is affiliated with IATSE as Local 18032. The affiliation provides members with access to annuity benefits, health plan coverage through NBF, and numerous educational opportunities. ATPAM's founders first entertained the idea of IATSE affiliation as early as 1937, and the formal affiliation was completed in 1994 on April 28.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• American Guild of Musical Artists (AGMA): The labour union representing singers, dancers, and staged managers in opera, ballet, and concert/dance productions. It is structurally analogous to ATPAM — a niche performing-arts union covering specific occupational titles on live productions in North America.
• Stage Directors and Choreographers Society (SDC): The labour union representing stage directors and choreographers in live theatrical productions. Shares ATPAM's narrow occupational scope, Broadway/Off-Broadway/touring focus, and collective-bargaining-driven member-services model.
• International Alliance of Theatrical Stage Employees (IATSE): The parent labour federation of which ATPAM is Local 18032. IATSE represents stagehands, crafts, and production workers across live performance, sharing ATPAM's collective bargaining model, benefit fund administration, and Broadway/North-American touring footprint.
• Theatrical Teamsters (IBT Theatrical Division): The Teamsters union represents drivers, loaders, and house operations staff on Broadway and touring productions. ATPAM members (Press Agents, Company/ Theater/Tour Managers) work alongside these IBT members in the same live-theatre environment, making them adjacent peers within the same Broadway bargaining ecosystem.
• American Guild of Variety Artists (AGVA): AFL-CIO affiliate union representing performers in variety, live entertainment, and similar engagements. Comparable to ATPAM as a small, occupation-specific entertainment union providing collective bargaining and benefits to performing-arts professionals.
• Actors' Equity Association: The U.S. labour union for professional stage actors and stage managers. Like ATPAM, it is a New York-headquartered performing-arts union operating on Broadway, Off-Broadway, and across North America, with comparable collective bargaining, benefits, and member-services structure.

Broad incumbents

• SAG-AFTRA: The much larger merged union for screen actors, broadcast professionals, and recording artists. While its core scope is film/TV/streaming rather than live theatre, it shares ATPAM's union structure, benefit funds, and representation of entertainment professionals with overlapping membership.
• Directors Guild of America (DGA): The labour union representing directors, unit production managers, and assistant directors across film, television, and commercials. Structurally analogous to ATPAM as an entertainment union with collective bargaining, but operating in screen rather than live-theatre production.
• Writers Guild of America (WGA): The labour union representing writers across film, television, streaming, and news. Comparable to ATPAM as a large entertainment-industry union providing collective bargaining, residuals, and benefits — though focused on writing rather than live-theatre management and press.
• American Federation of Musicians (AFM): The largest musicians' union in the world, representing instrumentalists across live performance, recording, and broadcasting. Comparable to ATPAM as a performing-arts union with collective bargaining, pension/benefit administration, and a Broadway/North-American live-performance footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpqnoDGVZSDmueTHIYxSL4w
• Facebookfacebook.com/ATPAM1
• LinkedInlinkedin.com/company/atpam
• Instagraminstagram.com/atpam1
• Xx.com/atpam1

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATPAM