Cybershop

What Cybershop does

Cybershop Helsinki Oy is a privately held Finnish multi-channel retailer founded in 2003, headquartered in Helsinki at Vellamonkatu 30 B. It specializes in alternative, sub-culture inspired fashion and accessories — including hair color, body piercing jewelry, contact lenses, Pride merchandise, party/costume items, hair extensions and wigs, cosmetics and lifestyle goods — serving Finnish and international consumers in the alternative-fashion, festival, and LGBTQ+ segments.

The company's core product is the Cybershop online store at www.cybershop.fi, built on the MyCashflow e-commerce platform, with a catalog of more than 1,000 SKUs across categories not carried by mainstream Finnish clothing chains. It is complemented by four physical retail stores in Helsinki (Asematunneli flagship), Turku, Tampere, and Oulu, plus seasonal festival pop-up booths. Proprietary brands and service sub-brands — Herman's Amazing Hair Color (own-label semi-permanent dyes), Recyber (sustainable line), Cyber Piercing Studio (Helsinki, launched February 2025 with three professional piercers), and Bite Club Hammaskorustudio (tooth-gem services in Helsinki and Tampere) — extend the proposition into private-label goods and in-store services. Distributed brands such as CrazyColor and category items like contact lenses with Nano Polar Printing technology round out the assortment.

Cybershop monetizes through one-time-purchase e-commerce sales (with multi-currency support in EUR, GBP, NOK and USD, Klarna payments, and free shipping over €50), in-store retail transactions, and paid professional services (piercing, tooth gems). Distribution combines physical retail and direct-to-consumer e-commerce in Finland and internationally, supported by an organic social and email-led marketing mix (Instagram, TikTok, YouTube, Facebook, LinkedIn and newsletter). The company employs approximately 50 people and has no disclosed external funding, parent company, or M&A activity.

Name

Cybershop

Legal name

Cybershop Helsinki Oy

Website

https://cybershop.fi

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Cybershop Helsinki Oy is a Finnish multi-channel alternative-fashion retailer founded in 2003, operating four physical stores, an international e-commerce site, and seasonal festival booths, serving alternative-fashion, Pride/LGBTQ+, party, and body-modification consumers with private-label and distributed niche brands.

Ownership category

akta.pro rank

Product category

Alternative Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Jewelry Retailers (458310), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industries

Beauty & Personal Care Online Retailers (CRAFADAC), Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)

Keywords

• Alternative fashion retail
• Body piercing services
• Costume accessories
• Contact lenses
• Hair color products

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. E-commerce Retail: Online sales through www.cybershop.fi covering all product categories including fashion accessories, cosmetics, party supplies, body jewelry, and collectibles.
2. Physical Retail Stores: Sales from 4 physical store locations in Helsinki, Turku, Tampere, and Oulu, Finland.
3. Cyber Piercing Studio Services: Professional body piercing services offered at Asematunneli location in Helsinki, staffed by three professional piercers.
4. Bite Club Tooth Gems Services: Professional tooth gem application services in Helsinki and Tampere locations, operated by trained dental jewelry technicians.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Cybershop is a Finnish multi-channel alternative fashion retailer that sells fashion accessories, beauty products, body jewelry, contact lenses, hair colors, party supplies, Pride merchandise, and related lifestyle items through four physical stores in Finland (Helsinki, Turku, Tampere, Oulu) and an e-commerce website at www.cybershop.fi. The company also offers in-store services including professional body piercing (Cyber Piercing Studio) and tooth gem application (Bite Club Hammaskorustudio), and operates seasonal festival booths.

Product overview

Cybershop is a Finnish multi-channel retail company operating four physical stores in Finland (Helsinki, Turku, Tampere, Oulu) and a comprehensive e-commerce platform at www.cybershop.fi. The core offering is the Cybershop Online Store, a multi-category e-commerce platform offering fashion accessories, beauty products, and lifestyle items. The product portfolio includes proprietary brands (Herman's Amazing Hair Color), distributed brands (CrazyColor), contact lenses with Nano Polar Printing technology, piercing jewelry in surgical steel and titanium, Pride merchandise, party/costume items, hair extensions and wigs. Service offerings include Cyber Piercing Studio (professional piercing in Helsinki), Bite Club Hammaskorustudio (tooth gems in Helsinki and Tampere), and gift cards. The company targets alternative fashion, festival culture, and LGBTQ+ communities with products that bring colorful, individual styles.

Differentiator

Problem solved

Functional benefit

Brands

• Cyber Piercing Studio: Professional body piercing studio operating within Cybershop Asematunneli location in Helsinki
• Bite Club Hammaskorustudio
• Herman's Amazing Hair Color
• Recyber

Products and services

• Cybershop Online Store (Verkkokauppa) Multi-category e-commerce platform at www.cybershop.fi offering fashion accessories, beauty products, party/costume items, and lifestyle products with online ordering and physical store pickup, supporting multiple currencies (EUR, GBP, NOK, USD) and Klarna payments.
• Physical Retail Stores Four brick-and-mortar retail locations in Finland (Helsinki Asematunneli, Turku, Tampere, Oulu) carrying the full alternative fashion product range plus on-site piercing and tooth gem services; seasonal festival pop-up booths operated during summer.
• Cyber Piercing Studio Professional body piercing service operating at the Helsinki Asematunneli location, staffed by three trained piercers (Viveka, Vilkku, Anssi) using sterilized titanium and surgical steel jewelry; walk-in service available.
• Bite Club Hammaskorustudio Tooth gem application service operating at the Helsinki and Tampere locations, performed by trained dental jewelry technicians; appointments booked via Instagram or in-store.
• Herman's Amazing Hair Color Proprietary Cybershop-owned brand of semi-permanent hair dyes, color removers, and bleaching products featuring vibrant colors ranging from bright pink to pastel blue and gray.
• CrazyColor Hair Products Professional-grade semi-permanent hair color line distributed by Cybershop, including direct dyes, pastel sprays, pigment drops, and color care shampoos.
• Contact Lenses (Piilolinssit) Cosmetic colored contact lenses including natural tones and crazy/Halloween designs manufactured with Nano Polar Printing (NPP) technology, one-year usage span, and high oxygen permeability.
• Piercing Jewelry (Lävistyskorut) Body piercing jewelry made from surgical steel and titanium, including labrets, barbells, rings, clickers, nose rings, and ear jewelry in basic to elaborate designs.
• Pride Merchandise LGBTQ+ Pride-themed products including flags, wands, pins, accessories, jewelry, and mugs supporting various identity expressions.
• Party & Costume Costume and party assortment including masquerade items, Halloween costumes and makeup, Christmas items, wigs, children's costumes, and festival accessories.
• Hair Extensions & Wigs Hair extensions and fibers including synthetic clip-on extensions, 100% Remy human hair extensions with tape or clip attachments, wigs, fiber locks, and clip-on bangs in various colors.
• Gift Cards (Lahjakortit) Digital gift cards available in denominations of €10, €20, €30, €40, €50, €75, €100, €150, and €200, redeemable exclusively on the Cybershop online store.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hot Topic: US-based specialty retailer of alternative/pop-culture fashion, body jewelry, and licensed band merchandise; highly comparable to Cybershop's alternative fashion + piercing jewelry assortment.
• EMP: European alternative/metal music merchandise and band apparel retailer with strong Nordics presence; competes directly with Cybershop for alternative fashion customers in Finland and the EU.
• Attitude Clothing: UK alternative/rock-inspired fashion retailer with gothic, rock, and festival apparel; similar curated niche assortment and customer base to Cybershop.
• Blue Banana: UK alternative-fashion and festival retailer offering gothic, grunge, and festival accessories; closely mirrors Cybershop's product mix and target demographic.
• Spiral Direct: European gothic/alternative fashion brand selling apparel and accessories online; comparable alternative sub-culture positioning and European DTC distribution.
• Dolls Kill: Online direct-to-consumer alternative/streetwear fashion brand; comparable on alternative sub-culture positioning and e-commerce-led GTM serving festival/fashion-forward consumers.

Broad incumbents

• Sephora: Global multi-brand beauty and cosmetics retailer; comparable in cosmetics/beauty category but as a much broader incumbent, not a niche alternative-fashion specialist.
• Spencer Gifts: US specialty retailer of pop-culture apparel, body jewelry, costumes, and party supplies; overlaps with Cybershop's party/costume and body jewelry categories at a broader, more mainstream positioning.
• Claire's: Global specialty retailer specializing in body piercing, ear piercing services, and fashion jewelry/accessories; comparable piercing jewelry + accessories retail and service model, but mass-market rather than niche.
• Party City: Mass-market party supplies, costumes, and Halloween retailer; comparable in the costume/party category but operates as a broad incumbent rather than a niche alternative-fashion specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cybershopfromfinland
• Facebookfacebook.com/cyberpiercingstudio
• LinkedInfi.linkedin.com/company/cybershop-helsinki-oy
• Instagraminstagram.com/cybershopfi
• TikToktiktok.com/@cybershopfi

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cybershop