Engstroms Bil

What Engstroms Bil does

Engstroms Bil is a privately held, for-profit Swedish automotive dealer headquartered in Västervik, Sweden, founded in 1927. According to its firmographic profile, the company operates as a wholesale dealer offering new vehicles, used (described in the source as "old") vehicles, and rental cars across multiple brands, and extends its offering into adjacent automotive services including insurance and vehicle service/repair. This combination of multi-brand new/used sales, short-term rental, insurance, and aftersales service positions Engstroms Bil as a one-stop regional automotive retail group rather than a single-line dealership.

The company employs between 251 and 500 people, suggesting a mid-sized regional operation with sufficient scale to support full sales, service, and insurance functions but without indication of national or multi-site footprint in the available data. Its primary website (engstromsbil.se) was not retrievable in the source pull (the content was a loading/verification placeholder), so detailed product, pricing, geographic, and customer information is not observable from first-party digital channels. The business model appears to be conventional automotive retail: revenue is generated through vehicle gross margin on new and used sales, rental fleet utilization, service and parts labor, and insurance product commissions or brokerage income, but no specific pricing, channel, or segment mix is disclosed.

No funding rounds, M&A activity, leadership changes, product launches, partnerships, or regulatory actions are recorded in the input data. Ownership, parent company, and investor structure are also undisclosed. As a result, the analytical scope is limited to the static firmographic profile: a 97-year-old, privately held, multi-brand Swedish regional dealer of meaningful but sub-national scale, with diversified automotive retail and aftersales revenue streams.

Name

Engstroms Bil

Website

https://engstromsbil.se

Company type

Private

Founded year

1927

Headcount range

251–500 employees

Short description

Engstroms Bil is a privately held Swedish multi-brand automotive dealer based in Västervik, founded in 1927, that sells new and used vehicles, offers rentals, and provides insurance and service to regional consumers and fleet customers.

Ownership category

akta.pro rank

Product category

Auto Dealership

NAICS

Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Auto dealership
• Used car sales
• Car rental services
• Auto insurance
• Vehicle service

Headquarters

HQ city

Västervik

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Engstroms Bil is a multi-brand auto dealership that sells new and used passenger vehicles and rents cars to customers. In addition to vehicle sales and rentals, the dealership offers auto insurance products and after-sales vehicle service and repair, providing a consolidated automotive retail experience at its Västervik, Sweden location.

Differentiator

Problem solved

Functional benefit

Products and services

• New vehicle sales Sale of new passenger vehicles from multiple automotive brands to consumers and small businesses in the Västervik region.
• Used vehicle sales Sale of pre-owned passenger vehicles to local consumer buyers, often accepted as trade-ins against new purchases.
• Vehicle rental Short-term rental of passenger vehicles to consumers and small businesses from the Västervik dealership.
• Auto insurance Auto insurance products offered to vehicle purchasers and renters, typically bundled with vehicle sales at the dealership.
• Vehicle service and repair After-sales maintenance, repair, and servicing for vehicles purchased at the dealership and for the general public in the Västervik region.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer operating across multiple continents with multi-brand distribution and retail. Comparable as a scaled, publicly listed incumbent in automotive retail/distribution with similar full-service model.
• Group 1 Automotive, Inc. US and UK multi-brand automotive retailer with new and used vehicle sales, F&I, service, and parts operations. Directly comparable model of multi-brand franchised dealership portfolio.
• Asbury Automotive Group, Inc. US multi-brand automotive retailer offering new and used vehicles, parts, service, and F&I products. Comparable diversified retail model though at much larger scale.
• AutoNation, Inc. Largest US automotive retailer with multi-brand new and used vehicle sales, financing, service, and parts. Comparable on diversified revenue mix (F&I, service, parts) and multi-OEM exposure, though much larger scale.
• Lithia Motors, Inc. US-based multi-brand automotive retailer with growing European footprint (including UK and previously Sweden). Comparable business model spanning new, used, F&I, service, and parts across multiple OEM brands.

Direct peers

• Hedin Mobility Group: Swedish-owned multi-brand automotive dealer group with extensive retail, service, and fleet operations across Sweden and broader Europe. Comparable on multi-brand dealership strategy and Nordic regional footprint.
• Bilia AB: Listed Nordic automotive retailer operating multi-brand sales, service, and dealerships across Sweden, Norway, and Germany. Closest direct peer given overlapping geography, multi-brand strategy, and full-service retail model.

Others

• Volvo Car Sverige: Domestic Swedish OEM whose dealer network intersects directly with Engstroms Bil's likely franchise mix. Adjacent relationship as a key brand partner and counterparty in the new vehicle supply chain.
• Volkswagen Group Sverige: Swedish retail arm of Volkswagen Group, the dominant OEM in the Swedish market. Adjacent as the principal OEM whose dealer network shapes Engstroms Bil's franchise relationships and inventory access.

Regional players

• Vertu Motors plc: UK-based multi-brand automotive retailer with new and used vehicle sales, aftersales, and F&I. Comparable on full-service multi-brand model, though operating in a different European geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engstroms Bil