Image Sensing Systems

Name

Image Sensing Systems

Legal name

Image Sensing Systems, Inc.

Website

https://imagesensing.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Intelligent Transportation Systems

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC)

akta.pro secondary industries

Traffic Detection, Sensors & Data Collection (Loops, Radar, Video, Bluetooth/Wi‑Fi) (TLAJACAD), Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

Keywords

• Video detection systems
• Intelligent transportation systems
• Traffic management solutions
• Wrong way detection
• Speed management systems

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of hardware products including Autoscope video detection cameras, RTMS radar sensors, and related equipment. Product sales historically represent a significant portion of revenue, though declining due to channel partner inventory drawdowns and customer migration to the new OptiVu platform.
2. Royalties: Recurring royalty revenue from the licensing of Autoscope technology to Econolite Control Products, the exclusive North American distributor. Royalties represent the majority of revenue and are driven by channel partner sales volumes and customer adoption of new platforms.
3. Support and Services: Product service and support including training (ISS Knowledge Hub), technical support, and RMA services for deployed products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Image Sensing Systems develops and sells above-ground video detection and radar-based traffic monitoring solutions for the Intelligent Transportation Systems (ITS) industry. The Autoscope product line of video detection platforms, RTMS radar sensors, and specialized solutions for wrong-way detection and speed management are primarily sold to government transportation agencies through channel partners like Econolite Control Products and regional distributors.

Product overview

Image Sensing Systems (ISS) offers a comprehensive portfolio of above-ground detection technology for the Intelligent Transportation Systems (ITS) industry. The core product line is the Autoscope family of video detection solutions, including Autoscope OptiVu (next-generation platform), Autoscope IntelliSight (all-in-one detection), Autoscope Vision (intersection detection), Autoscope AIS-IV Camera (hardware), and Autoscope Cyclescope (bicycle safety). Supporting hardware includes the RTMS radar line (RTMS Sx-300, RTMS Echo, RTMS G4). The company also offers specialized solutions for wrong way detection (Wrong Way Alerting Solution) and speed management (Autoscope Speed Management). A separate Autoscope Analytics platform addresses Vision Zero initiatives. Products are distributed globally through partners like Econolite Control Products (North America) with more than 155,000 units sold in over 80 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Autoscope: Brand for video detection products including Autoscope IntelliSight, AIS-IV Camera, Vision, Cyclescope, and OptiVu
• RTMS
• Autoscope Analytics
• ISS Labs
• IntelliTraffiQ

Products and services

• Autoscope OptiVu Next-generation video detection platform that takes video detection to new heights, providing traffic management solutions for transportation agencies.
• Autoscope IntelliSight All-in-one detection platform designed as the foundation for city infrastructure, supporting Vision Zero safety initiatives and providing video detection for transportation agencies.
• Autoscope Vision Highly accurate, easy-to-use multi-tasking video detection solution known and respected globally for robust and reliable intersection detection performance.
• Autoscope Cyclescope Video detection solution helping transportation agencies provide safety for bicyclists through automated detection of cyclists.
• Autoscope AIS-IV Camera Durable, high-resolution video traffic camera optimized for Autoscope machine vision processors, designed for use as the hardware component of the Autoscope detection system.
• Wrong Way Alerting Solution All-in-one wrong way detection and notification system for highway ramps that uses video analytics to detect wrong way vehicles and sends automated message alerts with image snapshots and 30-second video clips to authorities.
• Autoscope Speed Management Safe System Approach for Speed Management providing insights into roadway speed management as part of Vision Zero initiative, helping communities improve speed safety.
• Autoscope Analytics Partner analytics platform helping communities accelerate their path to Vision Zero traffic safety goals through data-driven insights.

Quantifiable outcome

• Deployed over 155,000 units in over 80 countries worldwide
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Econolite Control Products, Inc.coreChannel Partner/ Reseller/ Distributor · 30 March 2026Long-standing exclusive North American distribution partnership for Autoscope video detection products. The eighth modification to their license agreement (March 2026) added the Autoscope OptiVu product to the licensed portfolio. The companies will explore new technical initiatives in traffic management solutions under this expanded partnership. ISS also announced a quarterly dividend of $0.15 per share reflecting its focus on shareholder value.
• Techmiracle Technologies Ltd.minorImplementation/ SI/ Consulting PartnerTechnology partner that deployed RTMS Sx-300 radars and related hardware/software for the Mersey Gateway project in the UK. Techmiracle developed a purpose-designed Instation and integrated into the Dynniq Imcity Master Control System. Products received MCH 1529 approval from Highways England for deployment throughout the UK. Partnered with TNS (blue chip partner) on the project.
• AECOMminorStrategic or Co-development PartnerISS Labs partnered with AECOM on a Minnesota DOT project for enhanced speed compliance in work zones. The project used Autoscope Duo sensor platform deployed on a mobile trailer along Interstate 35E, with data sent wirelessly to Minnesota State Patrol vehicles for targeted enforcement.
• Butterfly Junction TechnologiesminorStrategic or Co-development PartnerPartnership announced in September 2022, representing one of ISS's strategic technology partnerships in the intelligent transportation systems space.
• Autoscope AnalyticsminorOthersDescribed as ISS's partner in accelerating Vision Zero initiatives. Autoscope Analytics is referenced as a related entity helping communities accelerate their path to Vision Zero traffic safety goals.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Autoscope Analytics: Autoscope Analytics is the data/analytics platform extension of the Autoscope brand that helps communities accelerate Vision Zero goals. Included as a closely related entity bridging ISS hardware into software-led ITS analytics.

Broad incumbents

• Econolite Control Products: Econolite is ISS's exclusive North American distributor and also a broader ITS systems integrator offering traffic signals, controllers, and full intersection management. Highly relevant because Econolite sits at the intersection of partner and adjacent competitor.
• Swarco: Swarco is a global traffic management and road marking company offering signals, controllers, and detection systems comparable to ISS's intersection and highway solutions.
• Kapsch TrafficCom: Kapsch TrafficCom provides ITS, tolling, and connected vehicle solutions to transportation authorities globally. It competes for large DOT and smart-city programs where ISS's Autoscope and OptiVu products are sold alongside broader ITS suites.
• Verra Mobility (formerly Cubic Transportation Systems ITS): Verra Mobility operates the traffic safety and management business formerly known as Cubic Transportation Systems. It delivers ITS, traffic enforcement, and smart-transportation platforms that overlap with ISS's agency-facing portfolio.
• Q-Free ASA: Q-Free offers ITS, traffic management, and tolling solutions used by transportation agencies worldwide. Its video detection and intersection management portfolio overlaps with ISS's core Autoscope business.
• Jenoptik (Traffic Solutions): Jenoptik's Traffic Solutions division delivers speed enforcement, red-light cameras, and traffic detection systems used by DOTs and municipalities, overlapping with ISS's speed management and wrong-way alerting offerings.
• Teledyne FLIR: FLIR (now part of Teledyne) supplies thermal imaging and traffic cameras used in traffic management and intersection detection. It is a broader incumbent providing hardware components in adjacent traffic-sensing applications.

Direct peers

• Wavetronix: Wavetronix manufactures radar-based traffic detection sensors (SmartSensor line) used in the same intersection and highway detection deployments as ISS's RTMS products. It is a direct rival in radar-based traffic data collection.
• Iteris: Iteris provides video detection, traffic management, and sensor-based ITS solutions to transportation agencies. It is the most direct competitor to ISS's Autoscope video detection and speed/intersection management offerings, serving the same DOT and municipal customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ImageSensingSys
• YouTubeyoutube.com/channel/UCCwHBBJlMIVhNyuAtRRaabw
• Facebookfacebook.com/imagesensingsys
• LinkedInlinkedin.com/company/image-sensing-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image Sensing Systems