Privatbrauerei Jacob Stauder

What Privatbrauerei Jacob Stauder does

Privatbrauerei Jacob Stauder is a privately held, family-owned German brewery founded in 1867 and headquartered in Essen (Stauderstraße 88, 45326 Essen). Operating as Jacob Stauder GmbH & Co. KG, the company is in its fifth generation of family ownership, with Dr. Thomas Stauder and Dipl.-Brau-Ing. Axel Stauder serving as managing directors (Geschäftsführer). The brewery produces bottom-fermented (untergärige) alcoholic and non-alcoholic beers and beer-mix beverages following traditional German brewing methods under the Reinheitsgebot. Core production assets are housed at the historic Essen site, which includes a brewhouse (Sudhaus), filtration, and bottling facilities.

The product portfolio centers on the flagship Premium Pils and Premium Radler, complemented by a "Bierchen" sub-line (Original, Helles, Jacobs), regional styles (Ruhrtyp Hell, Borbecker Helles Dampfbier), specialty offerings (Geburtstags-Bock, Dunkler Bockbier), a non-alcoholic range (Pils Alkoholfrei, Radler Alkoholfrei, Natur Radler), and soft drinks (Limo Zitrone, Limo Cola-Mix). A 5-liter party keg is offered for home/event use. Stauder generates revenue primarily through one-time retail beverage sales across three channels: (1) off-trade via regional Getränkemärkte (beverage retailers) in the Ruhrgebiet and beyond; (2) on-premise draft and bottled sales to gastronomy partners (bars, gaststätten, hotels, restaurants) maintained by a regional field sales force; and (3) direct-to-consumer via shop.stauder.de and the on-site brewery shop. Ancillary revenue is derived from guided brewery tours (€19.50 per person), branded merchandise, and the Kronenkorken crown-cap loyalty program (active since 2001, 175+ redemption SKUs, ~10% winning-cap rate, 50-60% redemption rate). The brewery also operates the acquired Brauerei Stern brand, integrated into its Essen operations since 1990.

Customer base is dominated by long-tenured SMB gastronomy accounts and a regional retail consumer base. The company has received EFRE.NRW (European Regional Development Fund) consulting support for resource-efficiency improvements at its Essen production facility in 2025, holds ITQ brewery quality certification, and participates in the "Die Freien Brauer" independent brewers association. Pricing is not publicly disclosed on product pages; distribution reaches German consumers nationwide through the online shop while on-premise and retail remain concentrated in North Rhine-Westphalia.

Name

Privatbrauerei Jacob Stauder

Legal name

Jacob Stauder GmbH & Co. KG

Website

https://stauder.de

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

11–50 employees

Short description

Privatbrauerei Jacob Stauder is a fifth-generation, family-owned German brewery founded in 1867 in Essen, producing bottom-fermented alcoholic and non-alcoholic beers and beer-mix beverages for regional Ruhrgebiet retail and gastronomy customers and nationwide direct-to-consumer via its online shop.

Ownership category

akta.pro rank

Product category

Craft & Regional Brewery (German Beer Production)

NAICS

Breweries (312120), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industry

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

Keywords

• Traditional German brewery
• Bottom-fermented beer
• Beer mixed beverages
• Non-alcoholic beer
• Regional Ruhrgebiet brewery

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer and Beverage Sales: Sale of bottled and draft beer products across multiple varieties including Pils, Radler, Helles, alkoholfreie (non-alcoholic) variants, and seasonal specialties. Revenue generated from both retail (off-trade) and gastronomy (on-trade) channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Privatbrauerei Jacob Stauder is a traditional German family brewery producing bottom-fermented (untergärige) alcoholic and non-alcoholic beers and beer-mixed beverages under brands such as Premium Pils, Premium Radler, the Bierchen line, Ruhrtyp Hell, Borbecker Helles Dampfbier, and non-alcoholic variants. It bottles and distributes these products through regional Getränkemärkte, gastronomy on-premise accounts, and its own online shop and brewery shop, while operating a Kronenkorken (crown-cap) collector loyalty program and brewery tours.

Product overview

Privatbrauerei Jacob Stauder is a traditional family brewery (Familienbrauerei) founded in 1867, producing alcoholic and non-alcoholic bottom-fermented beers and beer mixed beverages at its Essen location. The product portfolio centers on the flagship Premium Pils (pilsner-style lager), complemented by the Premium Radler line (beer mixed beverages), the Bierchen series (Original, Helles, Jacobs), regional styles (Ruhrtyp Hell, Borbecker Helles Dampfbier), non-alcoholic offerings (Pils Alkoholfrei, Radler Alkoholfrei, Natur Radler), and a Spezialitäten range. Non-alcoholic beverages include Limo Zitrone and Limo Cola-Mix. The company operates an online shop (shop.stauder.de) for direct product sales and a Kronenkorken-Sammelaktion loyalty program (bonus.stauder.de) offering branded merchandise redeemable with collected bonus crown caps. Brewery tours provide experiential marketing for the brand.

Differentiator

Problem solved

Functional benefit

Brands

• Premium Pils: Flagship pilsner beer product.
• Original Bierchen
• Helles Bierchen
• Jacobs Bierchen
• Ruhrtyp Hell
• Borbecker Helles Dampfbier
• Premium Radler
• Natur Radler
• tut gut
• Spezialitäten
• Limo Zitrone
• Limo Cola-Mix
• Pils Alkoholfrei
• Radler Alkoholfrei

Products and services

• Premium Pils Flagship pilsner-style lager beer from Privatbrauerei Jacob Stauder, the core product of the brewery, available in 0.33L bottles for retail and gastronomy.
• Premium Radler Beer mixed beverage combining Stauder beer with lemon soda, positioned as a premium offering in the Radler category.
• Stauder Pils Alkoholfrei Non-alcoholic version of the flagship Stauder pilsner beer for responsible-occasion consumption.
• Radler Alkoholfrei Non-alcoholic Radler (beer-lemon mixed beverage) from the Stauder portfolio.
• Natur Radler Natural-ingredient Radler mixed beverage with lemon soda in the Stauder lineup.
• Original Bierchen Traditional beer offering within the Stauder Bierchen product line.
• Helles Bierchen Light-colored Helles beer variant in the Bierchen product line.
• Jacobs Bierchen Bierchen-line variant named after brewery founder Jacob Stauder.
• Ruhrtyp Hell Light-colored Helles beer styled as a typical Ruhr-area regional beer.
• Borbecker Helles Dampfbier Historical-style steamed lager beer (Helles Dampfbier) sourced from the Borbeck district tradition.
• tut gut Stauder product line positioned with responsible-enjoyment and wellness messaging.
• Spezialitäten Specialty beer offerings, including bock-style and seasonal products rounding out the Stauder portfolio.
• Limo Zitrone Natural cloudy lemon-flavored soft drink in the Stauder non-alcoholic beverage range.
• Limo Cola-Mix Cola-mix flavored soft drink in the Stauder non-alcoholic beverage range.
• Stauder 5-Liter-Fass 5-liter keg of Stauder Pils (4.8% ABV) for home or event use, sold via the bonus shop.
• Geburtstags-Bock Heller Bock beer with a special birthday label, 7% ABV, sold via the bonus shop.
• Dunkler Bockbier Dark bock beer at 7% ABV featured in the brewery's tasting carrier product.
• Stauder Online-Shop (shop.stauder.de) E-commerce platform for purchasing Stauder beers, merchandise, brewery tour vouchers, and fan products directly, with age verification gate and category filters.
• Brauereibesichtigung (Brewery Tour) Guided brewery tours offering behind-the-scenes views of the brewing process at the Essen brewery, including brewhouse and bottling line, at €19.50 per person.

Quantifiable outcome

• Partnership longevity: Ampütte 125 years, Gaststätte Zum Vennebauer 75 years, Hotel Lücke 40 years
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Südrock (Essen)coreGTM or Marketing Partner · 1 January 201015-year partnership. Kultkneipe (cult bar) in Essen Südviertel. Inhaber Michele Wrede runs with partner Christoph Mielke. Features live music and late-night opening hours.
• Cottage BottropminorGTM or Marketing Partner · 1 January 200025-year partnership. Event venue and gastropub established 1937 by Ralf Mader. Historic air-raid bunker on property. Modern events, family celebrations, and corporate events venue.
• Hotel Lücke (Rheine)coreGTM or Marketing Partner · 1 January 198540-year partnership. Four-star business hotel in Rheine with restaurant 'SunDays'. Family Lücke maintains 130+ year hospitality tradition. Partnership noted for reliability and mutual quality standards.
• Gaststätte Zum VennebauercoreGTM or Marketing Partner · 1 January 195075-year partnership. Historic establishment built 1747, current building from 1949. Family Kelwing operates since 2005. Located at nature reserve Hohe Mark with bicycling tourism focus.
• Ampütte (Essen)coreGTM or Marketing Partner · 1 January 1900125-year partnership making it one of the longest brewery-gaststätte relationships in Germany. Family-owned gaststätte operated 5 generations. Stauder serves as exclusive beer partner since founding.
• Borgsmüller-GastronomiecoreGTM or Marketing Partner · 1 January 1876150-year family gastronomy tradition. Hans Borgsmüller operates 'Alte Schmiede' in Essen-Bredeney since 2016. Also operated 'Stadtschreiber' at RWE-Tower and 'Altenau' historically.
• Rot-Weiss EssencoreGTM or Marketing PartnerSports partnership with major Essen football club. VIP ticket prizes for competitions; co-branded merchandise including 'Stauder x RWE' collection with hoodies, t-shirts, and special-edition beer sets.
• Die Freien Brauer (Free Brewers)minorStrategic or Co-development PartnerMember of association of independent German breweries. Association promotes regional brewing traditions, craft quality, and independent brewery interests.
• Schockklub '2blind'minorGTM or Marketing PartnerCo-organizer of Stauder Schockmeisterschaft dice competition. Partnership enables organization of annual championship across 6 regional venues with finals at Felis Bar student pub.
• Various Sports Clubs (Trikot Sponsorships)minorGTM or Marketing PartnerTrikot (jersey kit) sponsorship for football and sports clubs. Products: Trikotsatz 'Team' (820 KK), 'Iconic' (940 KK), 'Vintage' (1,020 KK). Complete kits with goalkeeper, player shirts, stockings, and shorts with Stauder logo.
• GrubenheldenminorGTM or Marketing PartnerLocal Ruhrgebiet fashion label collaboration. €25 gift voucher available in Kronenkorken catalog. 'Stauder x Grubenhelden' cap featuring borrowed cap design with Stauder branding.
• Diakonie Essen (Neue Arbeit)minorStrategic or Co-development PartnerSocial enterprise partnership. Verkostungskorb and Spieleträger wooden carriers made from upcycling wood by 'Neue Arbeit' of Diakonie Essen. Supports social integration employment.

Scale indicators4 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/brauereistauder
• Facebookfacebook.com/Stauder.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Privatbrauerei Jacob Stauder