Guerola
Guerola, S.A. is a Spanish specialty chemicals manufacturer of hot-melt adhesives and special waxes and paraffins, supplying custom-formulated industrial inputs to manufacturers across food, automotive, hygiene, packaging, cosmetics, ceramics, and agricultural sectors via direct B2B sales and subsidiaries in Chile and Mexico.
- Company typePrivate
- Founded1970
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Guerola does
Guerola, S.A. is a privately-held Spanish specialty chemicals manufacturer founded in 1970 (per company history) and headquartered in Madrid, with integrated manufacturing and storage on an 18,000 m2 site in Agullent, Valencia. The company operates two core product lines: 100% solid hot-melt adhesives supplied as beads or pillows and applied at approximately 150°C, and special waxes and paraffins supplied in plate or bead format. Products are custom-formulated for specific customer requirements and serve a broad horizontal set of industrial verticals — graphic arts, packaging and labeling, hygiene and healthcare, furniture, food, automotive, ceramics, cosmetics, pharmaceuticals, candles, and agriculture — with FDA-compliant and food-contact grades where applicable.
The company's competitive positioning rests on an active, publicly co-financed R&D pipeline (HACCPMELT high-safety adhesive, BIOHOTMELT biodegradable adhesive, RETAPE recyclable tape, a biobased automotive cavity protection wax, and MICROBIOMAT natural colorants for textile biomaterials), together with a dense cluster of sector-specific certifications (ISO 9001, ISO 14001, ISO 13485 for automotive, ISO 22000 plus BRC and IFS for food, ISO 22716 for cosmetics). Sales are conducted direct-to-industrial-customer with technical assistance; packaging formats span 25 kg sacks, 12–14 kg boxes, 500 kg octavins, and 500–1,000 kg big-bags. International reach is supported by wholly-owned subsidiaries in Chile and Mexico and a stated presence on all continents since the 1970s, with marketing conducted through a multilingual website (Spanish, English, French), LinkedIn, Instagram, and Mailchimp email campaigns.
The business model is a direct B2B sales-led motion targeting industrial manufacturers; pricing is not publicly disclosed and contracts appear to be negotiated per application. Ownership is closely held with no disclosed PE, VC, or public equity investors, and the company is funded primarily through operating cash flow supplemented by Spanish and European public grants (CDTI, IVACE, IDAE, AVI, Conselleria de Economía, LABORA, FEDER, FSE+, NextGenerationEU) for R&D, energy efficiency, digitization, and employment-related initiatives. No revenue figures are publicly disclosed.
Guerola firmographics
Firmographics- Name
- Guerola
- Legal name
- GUEROLA, S.A.
- Website
- https://guerola-sa.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Guerola, S.A. is a Spanish specialty chemicals manufacturer of hot-melt adhesives and special waxes and paraffins, supplying custom-formulated industrial inputs to manufacturers across food, automotive, hygiene, packaging, cosmetics, ceramics, and agricultural sectors via direct B2B sales and subsidiaries in Chile and Mexico.
- Ownership category
- akta.pro rank
Where Guerola is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Guerola business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Special Waxes and Paraffins: Manufacture and sale of high-quality special waxes and paraffins, presented in plate or bead format, developed for specific industrial sectors. Raw materials are of the highest quality and subjected to rigorous testing.
- Hot Melt Adhesives: Manufacture and sale of 100% solid hot melt adhesives presented as beads or pillows, applied at approximately 150°C. Sold to industrial manufacturers across diverse sectors.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Guerola product offering
Product offeringCore offering
Guerola is a Spanish specialty chemicals manufacturer that formulates and produces 100% solid hot melt adhesives (supplied as beads or pillows, applied at approximately 150°C) and special waxes and paraffins (in plate or bead format) for industrial customers. Products are adapted to specific customer substrates and high-speed production lines, manufactured at an 18,000 m2 facility in Agullent, Valencia, and supplied across food, automotive, hygiene, packaging, furniture, ceramics, cosmetics, and agricultural sectors. The company invests in proprietary R&D for biodegradable, high-safety, pressure-sensitive, and biobased formulations, supported by CDTI, IVACE, and FEDER grants.
Product overview
Guerola, S.A. is a manufacturer of special waxes and hot melt adhesives. The company offers two core product lines: (1) Hot Melt Adhesives - 100% solid adhesives in bead or pillow form for industrial applications including graphic arts, packaging, labeling, hygiene products, and furniture; and (2) Special Waxes and Paraffins - high-quality waxes for food, agricultural, automotive, cosmetic, and industrial applications. The products are manufactured at the company's 18,000 m2 facility in Agullent, Valencia, and sold internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Hot Melt Adhesives
Companies that use Guerola
Customer profileSegments16 records
Ideal customer profiles2 records
Guerola technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Guerola partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ENAC EQA (Entidad Nacional de Acreditación)minorENAC EQA is the Spanish National Accreditation Entity that certified Guerola's BIOHOTMELT R&D+i project as qualifying Research and Development under applicable Spanish law and the EQA I+D+i certification system.
Scale indicators15 records
Recent moves8 records
Expansion highlights6 records
Guerola competitors and assessment
Company assessmentBroad incumbents
- Bostik (Arkema): Major global industrial adhesives business within Arkema, with strong positions in hot melt, pressure-sensitive and packaging adhesives. Competes with Guerola in the same end segments (packaging, hygiene, labeling) but at much larger scale and with broader technology portfolio.
- Sika AG: Swiss specialty chemicals company with a sizable adhesives and sealants business serving automotive, construction and industrial manufacturing. Adjacent competitor to Guerola particularly in automotive cavity protection and industrial bonding applications.
- H.B. Fuller: US-listed global formulator of industrial and specialty adhesives including hot melts for packaging, hygiene and construction. Overlaps with Guerola in hygiene nonwovens, packaging and graphic arts adhesives, while operating a far broader global footprint.
- Henkel (Adhesive Technologies): Global leader in industrial adhesives and sealants with leading positions in packaging, automotive and consumer goods. Overlaps directly with Guerola's hot melt adhesives for packaging, hygiene and labeling but competes from a vastly larger R&D, manufacturing and global sales platform.
- 3M (Industrial Adhesives & Tapes): Diversified global industrial conglomerate whose adhesives and tapes division overlaps with Guerola's pressure-sensitive hot melts, packaging tapes and graphic arts applications, though 3M competes from a much broader technology and brand platform.
Direct peers
- Kleiberit Klebchemie: German mid-sized industrial adhesives manufacturer specializing in hot melt and reactive PUR systems for wood, packaging, automotive and construction. Comparable to Guerola in size, family-owned structure and focus on tailored industrial hot melt solutions rather than commodity offerings.
- HMT (Hot Melt Technologies): US specialty manufacturer of hot melt adhesives and specialty waxes for industrial applications including packaging, product assembly and custom formulations. Comparable to Guerola in the focus on niche, application-specific hot melt and wax solutions rather than commodity supply.
- Paramelt (formerly Hexion Specialty Wax): Dutch manufacturer of specialty waxes and hot melt adhesives serving packaging, labeling, hygiene, cosmetics and candle markets. Highly comparable to Guerola because Paramelt combines specialty waxes (paraffin, microcrystalline, synthetic) with hot melt adhesives in a similar formulation-and-customization model.
- Beardow Adams: UK-headquartered specialist in hot melt adhesives for packaging, bookbinding, labeling and product assembly. Direct competitor to Guerola in industrial hot melt beads/pillows with overlapping end markets (packaging, hygiene-adjacent, graphic arts).
- Jowat SE: German family-owned manufacturer of industrial hot melt adhesives (EVA, PUR, PSA) serving packaging, woodworking, textiles and bookbinding. Closely comparable to Guerola as a mid-sized, privately held European specialist in industrial hot melt formulations with a similar GTM of technical service and customization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Guerola social profiles
Digital presenceGuerola compliance and trust
Trust signalCompliance8 records
Guerola financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guerola leadership team
Management profileNumber of profiles
Guerola subsidiaries and ownership
Company hierarchySubsidiaries2 records
Guerola funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guerola M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guerola
What does Guerola do?
Guerola is a Spanish specialty chemicals manufacturer that formulates and produces 100% solid hot melt adhesives (supplied as beads or pillows, applied at approximately 150°C) and special waxes and paraffins (in plate or bead format) for industrial customers. Products are adapted to specific customer substrates and high-speed production lines, manufactured at an 18,000 m2 facility in Agullent, Valencia, and supplied across food, automotive, hygiene, packaging, furniture, ceramics, cosmetics, and agricultural sectors. The company invests in proprietary R&D for biodegradable, high-safety, pressure-sensitive, and biobased formulations, supported by CDTI, IVACE, and FEDER grants.
Is Guerola a public or private company?
Guerola is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Guerola founded?
Guerola was founded in 1970. It employs 51 to 100 people.
Where is Guerola based?
Guerola is headquartered in Madrid, Spain, in the Europe region.
How does Guerola make money?
Two revenue lines are on record. Special Waxes and Paraffins are the primary driver. The others are hot Melt Adhesives.
Who are Guerola's main competitors?
Broad incumbents on record are Bostik (Arkema), Sika AG, H.B. Fuller, Henkel (Adhesive Technologies) and 3M (Industrial Adhesives & Tapes). Direct peers are Kleiberit Klebchemie, HMT (Hot Melt Technologies), Paramelt (formerly Hexion Specialty Wax), Beardow Adams and Jowat SE.
Does Guerola have an API?
No public API is recorded for Guerola.