Keller, Craig & Associates

What Keller, Craig & Associates does

Keller, Craig & Associates is a full-service real estate valuation and consulting firm founded in 1995 (with the current entity formed via the 2014 merger of Keller & Associates and Craig & Company's Kansas City office) and headquartered in Overland Park, Kansas, with a second office in Lawrence, Kansas. The firm employs 29 professionals, including nine MAI-designated appraisers (Member of the Appraisal Institute) and two SRA-designated appraisers, providing a credentialed base of expertise in real estate valuation. It serves government entities, property owners, investors, attorneys, and commercial clients across Kansas, Missouri, Nebraska, and Iowa.

The company's offering spans mortgage transaction appraisals, tax appeal services, feasibility studies, capitalization rate studies, benchmark studies, right of way/eminent domain valuations, mass appraisals, and litigation support, covering commercial, industrial, recreational, special purpose, residential, and agricultural property types. A specialized division called HughesGolf, created in 2022 through a partnership with Hughes & Company, focuses exclusively on golf course valuations under Stephen R. Hughes, MAI, SGA. The firm operates a conventional professional services model — quote-based, project-priced engagements delivered directly by credentialed appraisers, with no disclosed subscription or productized pricing.

Marketing and client acquisition rely on the firm's professional credentials, leadership presence in the Kansas City Chapter of the Appraisal Institute, client testimonials, and a basic Squarespace website (kellercraig.com), with no active digital advertising campaigns, no API, no mobile app, and no proprietary technology platform. Senior team members maintain industry involvement (chapter presidencies, board service, published articles in the Appraisal Journal and Golf Course Management) that reinforces referral-driven demand. Revenue is not publicly disclosed and the firm is privately held with no institutional investment.

Name

Keller, Craig & Associates

Legal name

Keller, Craig & Associates

Website

https://kellercraig.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Keller, Craig & Associates is a privately held, full-service real estate valuation and consulting firm with 29 employees (including nine MAIs and two SRAs) operating from Overland Park and Lawrence, Kansas, serving government entities, property owners, attorneys, and commercial clients across Kansas, Missouri, Nebraska, and Iowa, with a specialized HughesGolf division for golf course valuations.

Ownership category

akta.pro rank

Product category

Real Estate Appraisal Services

NAICS

Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Valuation & Appraisal (BPAHANAC)

akta.pro secondary industries

Eminent Domain / Condemnation & Litigation Support Valuation (BPAJAKAJ), Hospitality (Hotel/Resort) Appraisal (BPAJAKAF), Real Estate Valuation & Appraisal Advisory (FSAEAJAI)

Keywords

• Real estate appraisal
• Property valuation
• Tax appeal services
• Commercial real estate consulting
• Litigation support appraisal

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Appraisal Services: Professional appraisal and consulting services for various property types including commercial, industrial, residential, agricultural, and special-purpose properties. Services include mortgage transactions, tax appeals, feasibility studies, litigation support, and mass appraisals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Keller, Craig & Associates is a full-service real estate appraising and consulting firm providing valuation services for commercial, industrial, residential, agricultural, recreational, and special-purpose properties. Its offerings include mortgage transaction appraisals, tax appeal support, feasibility studies, capitalization rate studies, benchmark studies, right of way valuations, mass appraisals, and litigation support, with a specialized HughesGolf division for golf course valuations.

Product overview

Keller, Craig & Associates is a full-service real estate appraising and consulting firm offering a comprehensive portfolio of valuation services. The firm's core offerings include mortgage transaction appraisals, tax appeals, feasibility studies, capitalization rate studies, benchmark studies, right of way valuations, mass appraisals, and litigation support. The company serves commercial, industrial, recreational, special purpose, residential, and agricultural property types across Kansas, Missouri, Nebraska, and surrounding states. A notable specialized division is HughesGolf, which focuses exclusively on golf course valuations and was created through a partnership with Hughes & Company. The firm employs 29 professionals including nine MAIs and two SRAs, providing over 100 years of combined experience.

Differentiator

Problem solved

Functional benefit

Brands

• HughesGolf: A division of Keller Craig & Associates specializing in golf course valuations, led by Stephen R. Hughes MAI, SGA with over 30 years of experience in golf valuations.

Products and services

• Mortgage Transaction Appraisals Real estate appraisal services supporting mortgage financing transactions for lenders, owners, and investors across commercial, industrial, residential, and special-purpose properties.
• Tax Appeal Services Expert appraisal and consulting services for property tax appeals and assessments, representing both governmental entities and private parties in property tax matters.
• Feasibility Studies Real estate feasibility analysis services supporting development and investment decisions for property owners, investors, and developers.
• Capitalization Rate Studies Analysis of capitalization rates for commercial property valuation, supporting investors and lenders in assessing income-producing real estate.
• Benchmark Studies Comparative market analysis and benchmarking services that provide clients with property and market reference points for decision-making.
• Right of Way Valuation Eminent domain and right of way property valuation services for government entities, utilities, and private parties involved in land acquisitions.
• Mass Appraisals Large-scale property valuation services for tax and assessment purposes, typically serving government assessors and large institutional clients.
• Litigation Support Services Expert witness and litigation support services for real estate disputes and legal proceedings, with MAI- and SRA-credentialed appraisers providing testimony and valuation analyses.
• HughesGolf Golf Course Valuations Specialized golf course property valuation services delivered through the HughesGolf division, led by Stephen R. Hughes MAI, SGA with over 30 years of experience in golf valuations.

Quantifiable outcome

• Over 4 million square feet of industrial space appraised by senior team members

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hughes & CompanycoreStrategic or Co-development Partner · 1 January 2024Hughes & Company merged with Keller Craig & Associates to create HughesGolf, a division of Keller Craig & Associates. Stephen R. Hughes MAI, SGA brings over 30 years of experience in golf valuations to head the new division, expanding the firm's specialized valuation capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cushman & Wakefield (Valuation & Advisory): Global commercial real estate services firm operating a large Valuation & Advisory practice serving lenders, investors, and government clients with appraisal and consulting engagements.
• CBRE (Valuation & Advisory Services): Global commercial real estate services giant that operates a large Valuation & Advisory practice covering mortgage, tax appeal, litigation, and specialty appraisals; competes for the same complex assignment work but as part of a much broader services portfolio.
• Colliers International (Valuation & Advisory): Global real estate services firm with valuation and appraisal services across commercial, industrial, hospitality, and specialty properties; overlaps on tax appeal, litigation support, and feasibility mandates.
• Newmark Valuation & Advisory: Commercial real estate services firm offering appraisal, feasibility, and consulting services across property types; competes for institutional, lender, and government valuation mandates from a much larger parent platform.
• JLL (Capital Markets Valuation): Global real estate services firm with a significant valuation, appraisal, and consulting practice serving institutional owners, lenders, and government clients across commercial property types.

Direct peers

• Valbridge Property Advisors: Network of independently owned commercial appraisal offices providing MAI-designated appraisal and valuation services for commercial, industrial, residential, and special purpose properties - directly comparable in service mix and client base.
• Integra Realty Resources: Large national commercial real estate appraisal and valuation firm with regional offices serving similar property types (industrial, hotel, agricultural, special purpose) and offering comparable MAI-led appraisal, consulting, and litigation support services.
• Altus Group: Real estate advisory and appraisal firm offering valuation, feasibility, tax appeal, and consulting services for commercial and specialty properties; comparable in offering breadth and MAI-credentialed delivery model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller, Craig & Associates