TSA

What TSA does

TSA Special Member & Insurance Services, Inc. is a California-incorporated, wholly-owned subsidiary of First Financial Credit Union that delivers a bundled portfolio of member benefits exclusively to the credit union's membership within the California educational community. Operating from West Covina with a workforce of 11-50 employees, TSA functions as the parent credit union's member-services arm for non-lending ancillary products, with all offerings explicitly restricted to FFCU members and non-transferable.

The company's product portfolio is organized into three categories: (1) entertainment ticket discounts on theme parks, live events, and seasonal events nationwide, accessed through a password-protected e-tickets portal; (2) vehicle and vehicle loan protection products—Guaranteed Asset Protection Plus (GAP Plus) with Deductible Assistance, Mechanical Repair Coverage (MRC), and Debt Protection—marketed as supplements to First Financial auto loans; and (3) insurance products (Auto, Life, and Accidental Death and Dismemberment) distributed through TruStage Insurance Agency, LLC, plus travel discounts negotiated with Choice Hotels International under Rate ID #00224300.

TSA's business model is referral-and-commission based across most streams, with affiliate/referral revenue from insurance and protection products and transaction fees on entertainment ticket sales. Pricing is quote-based and not publicly disclosed. Distribution is entirely captive: sales are conducted through toll-free phone support, the e-tickets portal, and parent credit union member communications, with no external customer acquisition channel. There is no disclosed proprietary technology, no AI/ML capabilities, no external funding, and no documented M&A activity; TSA appears as a stable, narrow-purpose member-services subsidiary rather than an independent growth-stage business.

Name

TSA

Legal name

TSA Special Member & Insurance Services, Inc.

Website

https://tsaspecialservices.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

West Covina

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Entertainment Ticket Sales: Discount entertainment tickets sold to First Financial Credit Union members, including theme parks, live events, and seasonal events nationwide. Tickets are non-transferable and exclusive to members.
2. Insurance Products Distribution: Insurance products sold through TruStage Insurance Agency including Auto Insurance, Life Insurance, Accidental Death and Dismemberment (AD&D) Insurance. TSA acts as a distribution channel earning referral/commission revenue.
3. Protection Products: Vehicle protection products including Guaranteed Asset Protection Plus (GAP Plus) with Deductible Assistance and Mechanical Repair Coverage (MRC) offered alongside First Financial auto loans.
4. Hotel/Travel Discounts: Travel discounts through Choice Hotels International using TSA Special Rate Identification #00224300. Revenue appears to be referral-based through negotiated corporate rates.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

TSA Special Member & Insurance Services, Inc. distributes member benefits exclusively to First Financial Credit Union members, including discounted entertainment tickets (theme parks, live events, seasonal events), vehicle and vehicle loan protection coverage (GAP Plus with Deductible Assistance, Mechanical Repair Coverage, Debt Protection) supplementing First Financial auto loans, insurance products (Auto, Life, AD&D) sold through TruStage Insurance Agency, and worldwide hotel discounts via a partnership with Choice Hotels International using Rate ID #00224300.

Product overview

TSA Special Member Services is a wholly-owned subsidiary of First Financial Credit Union that provides a portfolio of member benefits exclusively for the credit union's members. The offering is structured around three main categories: (1) Discount Entertainment Tickets offering savings on live events, theme parks, and seasonal events; (2) Travel Discounts through a partnership with Choice Hotels International using Rate ID #00224300; and (3) Protection Products & Insurance including Guaranteed Asset Protection Plus (GAP Plus) with Deductible Assistance, Mechanical Repair Coverage (MRC), Debt Protection, and insurance products (Accidental Death and Dismemberment, Auto Insurance, and Life Insurance) sold through TruStage Insurance Agency, LLC. The e-Tickets section requires password-protected access (password: 'welcome').

Differentiator

Problem solved

Functional benefit

Products and services

• Discount Entertainment Tickets Members-only discounts on live events, theme parks, and seasonal events nationwide. Access requires password entry ('welcome') on the TSA e-Tickets page and is available exclusively to First Financial Credit Union members; tickets are non-transferable and may not be resold.
• Guaranteed Asset Protection Plus (GAP Plus) with Deductible Assistance Vehicle loan protection coverage that pays the difference between the actual cash value of a vehicle and the outstanding auto loan balance in the event of a total loss, plus deductible assistance. Offered to First Financial Credit Union members supplementing their First Financial auto loan.
• Mechanical Repair Coverage (MRC) Vehicle protection coverage that helps pay for covered mechanical repairs after the manufacturer's warranty expires, available to First Financial Credit Union members.
• Debt Protection Credit union loan protection coverage that cancels or reduces loan payments in cases of death, disability, or unemployment, for First Financial Credit Union members.
• Accidental Death and Dismemberment Insurance Insurance coverage providing payments to beneficiaries in the event of accidental death, or for covered dismemberment losses. Sold exclusively to First Financial Credit Union members through TruStage Insurance Agency, LLC.
• Auto Insurance Vehicle insurance product available exclusively for First Financial Credit Union members, sold through TruStage Insurance Agency, LLC.
• Life Insurance Life insurance product available exclusively for First Financial Credit Union members, sold through TruStage Insurance Agency, LLC.
• Hotel Discounts (Choice Hotels International) Travel discount program providing First Financial Credit Union members with reduced rates at participating Choice Hotels worldwide; members book via the Choice Hotels website or by phone using TSA Special Rate Identification #00224300.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• TruStage Insurance Agency, LLCcoreChannel Partner/ Reseller/ DistributorInsurance products including Accidental Death and Dismemberment Insurance, Auto Insurance, and Life Insurance are sold through TruStage Insurance Agency. These products are offered exclusively to First Financial Credit Union members.
• Choice Hotels InternationalminorStrategic or Co-development PartnerTSA members receive discounted rates at participating Choice Hotels worldwide using TSA Special Rate Identification #00224300. Members can book via the Choice Hotels website or by phone.

Scale indicators1 record

Recent moves5 records

Direct peers

• Kasasa: Kasasa provides consumer rewards, checking, and member-benefit programs exclusively to credit unions and community banks. Like TSA, it monetizes a captive member base through referral/affiliate economics and bundled perks, making it a directly comparable member-monetization model.
• TruStage Insurance Agency: TruStage is the insurance distribution platform that actually issues the auto, life, and AD&D products TSA resells to its members. Both serve credit-union member bases with affinity-channel insurance distribution, making them directly comparable in product, customer, and channel.

Broad incumbents

• LPL Financial: LPL Financial distributes insurance and investment products through affiliated advisors and institutional partners including credit unions. Comparable to TSA as a multi-product financial distribution intermediary earning commission-based revenue.
• Credit Karma: Credit Karma is a consumer financial platform that aggregates and distributes financial products including insurance and credit cards. It is a broader incumbent in financial-product distribution that competes for the same insurance referral economics TSA captures.
• CO-OP Financial Services: CO-OP is a large credit union service organization (CUSO) offering payments, lending, and member-experience services to thousands of credit unions. It is a broader incumbent in the credit-union services space in which TSA operates.
• CUNA Mutual Group (TruStage parent): CUNA Mutual Group, the parent of TruStage, underwrites and distributes credit-union-affiliated insurance and investment products nationally. As the counterparty that actually issues TSA-distributed insurance, it is a broader incumbent shaping the economics TSA earns.
• PSCU (now Evergent): PSCU is a CUSO providing credit unions with member services including card processing, lending support, and member engagement programs. Comparable to TSA as a credit-union-owned services entity serving member benefit distribution.

Emerging players

• SelectQuote: SelectQuote is a direct-to-consumer insurance distribution platform focused on life and auto insurance. While TSA distributes through a captive channel and SelectQuote uses mass-market digital acquisition, both monetize primarily on insurance commission economics for similar product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TSA