Ibaraki Nissan Motor

What Ibaraki Nissan Motor does

Ibaraki Nissan Motor (茨城日産自動車株式会社) is a privately held, authorized Nissan automobile dealership founded in 1946 and headquartered in Mito, Ibaraki Prefecture, Japan. Operating under the corporate umbrella of Ibaraki Nissan Holdings (茨日ホールディングス株式会社), the company runs a physical retail network of 50 new-car stores and 11 certified used-car (U-cars) stores, supplemented by 3 AUTO Couture specialty used-car dealers, spanning all five regional areas of Ibaraki Prefecture. Its core function is end-to-end vehicle lifecycle management for individual consumers and small corporate fleet customers: it sells new Nissan passenger cars, minivehicles (SAKURA), crossovers (KICKS), and electric vehicles (LEAF), as well as AUTECH premium variants, and provides accompanying after-sales services including periodic inspections (tenken), the legally required shaken vehicle inspection, mechanical and body maintenance (engine refresh, 5-YEAR COAT body coating, A/C service), emergency roadside assistance, insurance agency products, and credit/lease/subscription financing through Nissan Financial Services.

The underlying technology stack is conventional dealer infrastructure: a Nissan-franchise-operated web reservation system for test drives, shaken appointments, catalog requests, and online credit simulations; a multi-channel marketing presence across LINE, Instagram, YouTube, and an email newsletter (N-Fun); and CHAdeMO fast-charging stations at certain stores integrated with Nissan's ZESP3 program. There is no proprietary technology, patent portfolio, or AI/ML capability disclosed; the company operates as a franchise distributor of Nissan's product and service ecosystem rather than as a technology developer.

Revenue is generated through a mix of one-time transactions (new and used vehicle sales, inspection/maintenance jobs), recurring subscriptions (Nissan Car Lease Mylease, Big Value Credit residual-value plans, Hot Plus bundled maintenance), and insurance commissions on damage and life products. FY2024 reported annual sales revenue was ¥40.6 billion (approximately US$270M), with 781 employees as of September 30, 2025. The customer base is highly fragmented individual retail buyers across Ibaraki Prefecture, with a secondary segment of corporate fleet customers using leasing and maintenance contracts. On October 1, 2025, the company completed an integration with former sister entity Nissan Prince Ibaraki Sales Co., Ltd., consolidating operations under the unified Ibaraki Nissan brand within the Ibaraki Nissan Holdings group.

Name

Ibaraki Nissan Motor

Legal name

Ibaraki Nissan Jidosha Kabushiki Kaisha (茨木日立自動車株式会社)

Website

https://ni-ibaraki.nissan-dealer.jp

Company type

Private

Founded year

1946

Operating status

Operating

Short description

Ibaraki Nissan Motor is an authorized Nissan franchise dealer operating 50 new-car stores, 11 used-car stores, and 3 AUTO Couture outlets across Ibaraki Prefecture, Japan. Founded in 1946, it sells new and certified pre-owned Nissan vehicles and provides inspections, maintenance, insurance, financing, and EV charging to individual consumers and SMB fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Mito

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New Nissan vehicle sales through 50 dealership locations across Ibaraki Prefecture, including Nissan branded vehicles and AUTECH premium variants
2. Vehicle Maintenance and Inspection: Vehicle inspection (shaken), regular maintenance, and repair services through service centers at all dealership locations
3. Used Car Sales: Certified used Nissan vehicles and trade-in sales through 11 dedicated used car (U-cars) locations and 3 AUTO Couture locations
4. Insurance Products: Damage insurance and life insurance products offered as an insurance agency
5. Financing Services: Credit and lease financing through Nissan Financial Services, including subscription plans (Nissan Car Lease Mylease), residual value credit (Big Value Credit), and Hot Plus maintenance bundled plans

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ibaraki Nissan Motor operates as an authorized Nissan automobile dealership in Ibaraki Prefecture, Japan, selling new and certified pre-owned Nissan vehicles through a network of 50 new car stores and 11 used car stores. The company also provides comprehensive after-sales services including vehicle inspections (shaken), periodic maintenance, repair, insurance agency services, and credit/lease financing through Nissan Financial Services.

Product overview

Ibaraki Nissan Motor (茨木日产自動車株式会社) operates as a Nissan automobile dealership with a distributed network of 50 new car stores and 11 used car stores across Ibaraki Prefecture. The company offers a comprehensive automotive lifecycle portfolio centered on Nissan vehicles, including new vehicle sales (KICKS, SAKURA, LEAF, NOTE AUTECH, SERENA AUTECH, AURA), certified pre-owned vehicles under the U-cars program with wide warranty coverage, and a full suite of after-sales services encompassing periodic inspections (tenken), mandatory vehicle inspections (shaken), maintenance (engine refresh, body coating, air conditioning), insurance, and financing through Nissan's financial services. Supporting EV adoption, the company provides CHAdeMO rapid charging stations and Nissan Denki home electricity services through the ZESP3 program. Additional offerings include specialty vehicles (welfare vehicles, car camping configurations), AUTECH premium customization, and the N-Fun email newsletter for customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• New Nissan Vehicle Sales

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nissan Motor Co., Ltd. (日产自動車株式会社)coreChannel Partner/ Reseller/ Distributor · 25 November 1946Ibaraki Nissan Motor is an authorized Nissan dealer franchise operating in Ibaraki Prefecture. Sells new and used Nissan vehicles, provides maintenance and repair services, and handles insurance products. The company was established in 1946 as a Nissan franchise dealer.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Yellow Hat Co., Ltd. Major Japanese chain retailer of automotive parts, tires, and oil changes. Comparable as an aftermarket parts and service retailer overlapping with the maintenance and tire replacement categories of dealer service operations.
• Autobacs Seven Co., Ltd. Japan's largest specialty retailer of automotive parts, accessories, tires, and related services. Comparable as an adjacent retail channel for aftermarket parts, maintenance products, and tires that competes for parts and service wallet share.
• IDOM Co., Ltd. (formerly Gulliver): One of Japan's largest used car retail chains, also operating Gulliver brand outlets and dealer support services. Comparable as a large-scale multi-brand used car retailer competing for trade-in and pre-owned demand.
• Bigmotor Co., Ltd. Major Japanese auto retailer with nationwide used car, new car, and repair/painting operations. Comparable as a scaled multi-store automotive retail and service competitor with significant physical footprint.

Regional players

• Honda Cars Ibaraki: Honda's authorized dealer network within Ibaraki Prefecture. Regional competitor with overlapping new vehicle sales, certified used cars, and after-sales services addressing the same Ibaraki consumer base.
• Suzuki Arena Ibaraki: Suzuki's authorized Arena-branded dealer network in Ibaraki Prefecture. Comparable as a brand-specific regional dealer competing for KEI car and small-vehicle sales, particularly relevant for the SAKURA EV kei-class positioning.
• Netz Toyota Ibaraki: Toyota's authorized dealer network operating in Ibaraki Prefecture. Direct regional competitor fighting for the same consumer vehicle purchases, with comparable physical dealership footprint and lifecycle services.

Direct peers

• Nissan Kanagawa Motor Sales: Regional Nissan dealer group in Kanagawa Prefecture. Closely comparable as a regional Nissan sales company with multi-store franchise operations, after-sales services, and used car programs.
• Nissan Tokyo Sales Holdings: Authorized Nissan dealer group operating in Tokyo with a similar franchise model, multi-store network, and integrated sales/service/insurance offering. Directly comparable as a same-brand Nissan franchise dealer at metropolitan scale.
• Nissan Prince Tokyo Sales: Historical Nissan Prince brand dealer (analogous to the merged Prince Ibaraki entity) operating in Tokyo. Directly comparable pre-merger peer that underwent a similar historic Nissan Prince consolidation pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@%E8%8C%A8%E5%9F%8E%E6%97%A5%E7%94%A3%E5%85%AC%E5%BC%8F%E3%83%81%E3%83%A3%E3%83%B3%E3%83%8D%E3%83%AB
• Instagraminstagram.com/ibaraki_nissan4123

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ibaraki Nissan Motor