Facepa

Simulation Softwarefacepa.org

Facepa (AnyLogic Iberia / MSC Simulación) is a Barcelona-based regional channel partner that sells, supports, and trains enterprise customers in Spain and Portugal on AnyLogic's multimethod business simulation software and AnyLogic Cloud platform across supply chain, manufacturing, and warehouse operations.

Company typePrivate
Founded-
HeadquartersBarcelona, Spain
Headcount1–10
GTM typeB2B
OfferingSoftware

What Facepa does

Facepa operates under the trade name AnyLogic Iberia and is the legal entity MSC Simulación (MSC Simulació in source rendering), a Barcelona-based regional channel partner and distributor for The AnyLogic Company's simulation software in the Iberian Peninsula. Its commercial role is to sell, support, and train enterprise customers in Spain and Portugal on AnyLogic's multimethod simulation platform, which combines discrete event simulation, agent-based modeling, and system dynamics in a single product. The firm's go-to-market combines direct enterprise sales engagement with partner-assisted distribution: a localized Spanish-language website (anylogic.es) hosts industry case studies, downloadable trial versions, and lead-capture contact forms, while a LinkedIn presence underpins professional outreach. Pricing is not publicly disclosed and sales are routed through direct inquiry rather than transparent list pricing.

The underlying AnyLogic platform — which Facepa resells — compiles simulation models into Java object-oriented code and ships industry-specific libraries (railway, pedestrian, fluid, road traffic, material handling, process modeling), a unique GIS map integration, 2D/3D animation, and digital-twin tooling. A complementary AnyLogic Cloud product provides web-based model execution, collaboration, scenario comparison, and an open API that supports linking external AI/ML algorithms and cloud-based neural network training. The combined desktop-plus-cloud stack is sold across at least 17 industry verticals, with primary emphasis on supply chain and logistics, manufacturing, and warehouse operations, and secondary coverage of transportation, healthcare, business processes, mining/oil & gas, passenger terminals, and defense. Named enterprise customers of the parent platform include General Electric, IBM, Intel, PwC, Deloitte, BHP Billiton, AMD, Xerox/PARC, Symbotic, Fruit of the Loom, CSX Technology, Norfolk Southern, Monash Health, and Battelle Memorial Institute, with the parent claiming usage by more than 40% of Fortune 100 companies globally. The Iberian entity itself is privately held, has no disclosed parent or investor structure, and discloses no revenue, headcount, founding date, or executive team.

Facepa firmographics

Firmographics

Name: Facepa
Legal name: MSC Simulación
Website: https://facepa.org
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Facepa (AnyLogic Iberia / MSC Simulación) is a Barcelona-based regional channel partner that sells, supports, and trains enterprise customers in Spain and Portugal on AnyLogic's multimethod business simulation software and AnyLogic Cloud platform across supply chain, manufacturing, and warehouse operations.
Ownership category
akta.pro rank

Facepa industry classification

Industry

Product category: Simulation Software
NAICS: Software Publishers (5132)
SIC: Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro industry: PRIMARYHDAEAHAG
iBPMS (Intelligent BPM Suites) & Process Automation Suites
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms
SECONDARYBPAHAEAB
Enterprise Architecture & IT Operating Model
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

Keywords

Simulation software
Multimethod modeling
Discrete event simulation
Agent-based modeling
System dynamics

Where Facepa is headquartered

Location

Headquarters

HQ city: Barcelona
HQ country: Spain
HQ region: Europe

Offices1 record

Markets served

Facepa business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Facepa product offering

Product offering

Core offering

AnyLogic Iberia (operated by MSC Simulación) is the regional partner for the AnyLogic simulation software platform in Spain and Portugal. It sells and supports AnyLogic multimethod simulation software (combining discrete event, agent-based, and system dynamics modeling) and AnyLogic Cloud, a web-based platform for running, sharing, and managing simulation models. Customers use it for supply chain, manufacturing, warehouse, transportation, healthcare, and other operational modeling use cases.

Product overview

AnyLogic is a single unified simulation software platform that combines three modeling methods (discrete event, agent-based, and system dynamics) into one product. The core AnyLogic Simulation Software is the primary offering, while AnyLogic Cloud provides a complementary web platform for cloud-based model execution, collaboration, and digital twin development. Together they form a complete simulation environment spanning desktop modeling to cloud deployment.

Differentiator

Problem solved

Functional benefit

Products and services

AnyLogic Simulation Software Multimethod business simulation software used by over 40% of Fortune 100 companies. Supports discrete event, agent-based, and system dynamics simulation methods in a single platform for modeling complex systems across supply chain, manufacturing, warehouse, transportation, healthcare, and other industries. Compiles models into Java object-oriented code enabling deep customization.
AnyLogic Cloud Web-based platform for running, managing, and sharing simulation models online. Enables cloud experimentation, collaborative model development, version management, scenario comparison, parallel model execution, and instant delivery of simulation results. Provides open API for AI/ML integration and digital twin development.

Companies that use Facepa

Customer profile

Named customers14 records

Segments9 records

Ideal customer profiles1 record

Facepa technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Feature7 records

Facepa partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Facepa competitors and assessment

Company assessment

Direct peers

Simio: Direct competitor in discrete event and object-oriented simulation software for manufacturing, logistics, and healthcare. Competes head-to-head with AnyLogic for the same enterprise simulation use cases.
Simul8: Discrete event simulation platform widely used in healthcare, manufacturing, and process improvement — overlapping AnyLogic's primary verticals.
FlexSim: Direct competitor focused on 3D simulation of manufacturing, material handling, and logistics processes. Targets many of the same use cases (factory layout, warehouse, supply chain) as AnyLogic.
Lanner (Witness): Witness by Lanner is an established process simulation platform used in manufacturing, logistics, and service operations — overlapping AnyLogic's primary use cases.

Broad incumbents

ANSYS: Multi-physics simulation powerhouse (Ansys Maxwell, Fluent, etc.) increasingly moving into systems and digital twin simulation — adjacent to AnyLogic's discrete event / system dynamics territory in industrial accounts.
Dassault Systèmes (DELMIA): DELMIA delivers digital manufacturing and simulation for production, logistics, and workforce. Targets the same enterprise buyers as AnyLogic with the broader 3DEXPERIENCE platform behind it.
Rockwell Automation (Arena Simulation): Arena Simulation is a long-established discrete event simulation platform distributed by Rockwell Automation. Competes with AnyLogic in process manufacturing and logistics simulation, bundled into a broader industrial automation portfolio.
AnyLogic Company (The AnyLogic Company): The parent software publisher of the multimethod simulation platform distributed by AnyLogic Iberia. Same core product (AnyLogic simulation software and AnyLogic Cloud); Iberia entity is essentially its regional channel partner.

Emerging players

MathWorks (Simulink): Simulink provides model-based simulation widely used for control systems and embedded engineering. Adjacent rather than direct overlap, but increasingly competes for systems-level simulation budgets that AnyLogic targets.

Others

Siemens Digital Industries (Tecnomatix / Plant Simulation): Broad incumbent offering Plant Simulation as part of its Tecnomatix portfolio. Competes with AnyLogic in factory/plant simulation, logistics, and manufacturing digital twins, with deeper integration into Siemens' PLM stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Facepa financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Facepa leadership team

Management profile

Number of profiles

Facepa funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Facepa M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facepa

What does Facepa do?

Is Facepa a public or private company?

Facepa is a private company. It is classified as unknown and is currently operating.

When was Facepa founded?

Facepa was founded in -1. It employs 1 to 10 people.

Where is Facepa based?

Facepa is headquartered in Barcelona, Spain, in the Europe region.

Who are Facepa's main competitors?

Direct peers on record are Simio, Simul8, FlexSim and Lanner (Witness). Broad incumbents are ANSYS, Dassault Systèmes (DELMIA), Rockwell Automation (Arena Simulation) and AnyLogic Company (The AnyLogic Company). MathWorks (Simulink) is listed as an emerging player. Siemens Digital Industries (Tecnomatix / Plant Simulation) is listed as an others.

Does Facepa have an API?

Yes. AnyLogic Cloud provides an open API that allows developers to connect simulation models with external data sources, develop web interfaces, execute models remotely, and link AI and machine learning algorithms with simulation models. The RESTful API enables parallel model execution and cloud computing power for training neural networks. Developer documentation is at www.anylogic.com/features/cloud.

What industry is Facepa in?

Facepa's product category is Simulation Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of BPAHAEAB, Enterprise Architecture & IT Operating Model. Its NAICS code is 5132 and its SIC code is 7370.