DUGA
DUGA is a German building cleaning and facility management company founded in 2002, headquartered in Gersthofen, serving commercial clients across Bavaria, Baden-Württemberg, and Hessen with recurring and one-time cleaning and janitorial services delivered by trained on-site staff.
- Company typePrivate
- Founded2002
- HeadquartersGersthofen, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What DUGA does
DUGA – Gebäudereinigungs und Dienstleistungs GmbH is a German private limited company (GmbH) founded in 2002 and headquartered in Gersthofen, Bavaria. The company provides professional building cleaning and facility management services to commercial and business clients, operating across three German federal states: Bavaria, Baden-Württemberg, and Hessen. The service offering spans nine core categories: office and building cleaning, grounds maintenance, construction cleaning, ongoing maintenance cleaning, carpet cleaning, floor grinding and polishing, glass and facade cleaning, specialized cleaning, and facility management with janitorial services.
DUGA operates a labor-intensive, on-site service delivery model with no proprietary technology platform. Revenue is generated primarily through recurring cleaning contracts (Unterhaltsreinigung) supplemented by one-time specialized services (Bauendreinigung, Grundreinigung, facade cleaning) and ongoing facility management engagements. Pricing is quote-based and not publicly disclosed; clients request quotes through website contact forms or an online booking system. Customer acquisition is sales-led, driven by direct outreach, website inquiries, and a multi-channel digital presence across Instagram, Facebook, LinkedIn, and YouTube. The company positions itself on reliability, customizable solutions, professionally trained staff, and environmental sustainability (eco-friendly products, energy-efficient practices). DUGA holds trade guild credentials from the Bundesinnungsverband des Gebäudereiniger-Handwerks (BB50 signet) and maintains an active recruitment pipeline, indicating ongoing operational growth. There is no outside investment, M&A activity, or disclosed revenue; the company is independently owned and founder/owner-managed.
DUGA firmographics
Firmographics- Name
- DUGA
- Legal name
- DUGA – Gebäudereinigungs und Dienstleistungs GmbH
- Website
- https://duga.de
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- DUGA is a German building cleaning and facility management company founded in 2002, headquartered in Gersthofen, serving commercial clients across Bavaria, Baden-Württemberg, and Hessen with recurring and one-time cleaning and janitorial services delivered by trained on-site staff.
- Ownership category
- akta.pro rank
DUGA industry classification
Industry- Product category
- Commercial Cleaning Services
- NAICS
- Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174)
- akta.pro primary industry
- General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)
- akta.pro secondary industries
- Specialty Cleaning (Deep Cleaning, Floor Care, Disinfection, Post-Construction) (EDAEAAAL), Deep Carpet, Rug & Upholstery Cleaning (HSAEABAD)
Keywords
Where DUGA is headquartered
LocationHeadquarters
- HQ city
- Gersthofen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
DUGA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Cleaning Services: DUGA generates revenue through providing professional cleaning and facility management services to commercial and business clients. Revenue comes from recurring cleaning contracts ( Unterhaltsreinigung ), one-time specialized cleaning services (Bauendreinigung, Grundreinigung), and ongoing facility management engagements. Services are tailored to client needs with flexible scheduling.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
DUGA product offering
Product offeringCore offering
DUGA – Gebäudereinigungs und Dienstleistungs GmbH is a German professional cleaning and facility management service provider that delivers commercial cleaning, grounds maintenance, and janitorial services to business clients. Service offerings include office and building cleaning, construction cleaning, maintenance cleaning, carpet cleaning, floor grinding and polishing, glass and facade cleaning, specialized cleaning, green space maintenance, and full facility management.
Product overview
DUGA offers a comprehensive portfolio of cleaning and facility management services. The company provides building and office cleaning, grounds maintenance, construction cleaning, maintenance cleaning, carpet care, floor grinding and polishing, glass and facade cleaning, specialized cleaning, and facility management with janitorial services. These are individual service offerings rather than a software platform, delivered by qualified personnel using modern technology and environmentally friendly products since 2002.
Differentiator
Problem solved
Functional benefit
Products and services
- Büro- und Gebäudereinigung
Quantifiable outcome
- Reduced operational costs through energy-efficient cleaning practices
Companies that use DUGA
Customer profileSegments1 record
Ideal customer profiles1 record
DUGA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DUGA partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
DUGA competitors and assessment
Company assessmentBroad incumbents
- Wisag: One of Germany's largest facility services companies, offering commercial cleaning, building services, security, and technical facility management across Germany and Europe. Comparable as a broad incumbent operating in the same cleaning/FM category, but at a much larger national scale than DUGA.
- Strabag Property and Facility Services: Subsidiary of Strabag SE providing technical and commercial facility management, cleaning, and maintenance across Europe. Comparable as a broad incumbent in the same integrated FM space, with much larger geographic scale and parent-company backing.
- Dussmann Group: Major German facility services provider with cleaning, catering, security, and technical FM. Operates a much broader portfolio and international footprint, but directly competes in the same commercial cleaning and integrated facility management segments as DUGA.
Regional players
- Markas: Austrian family-owned facility services company providing cleaning, catering, and textile care primarily in Austria, Italy, and Germany. Comparable service offering but operates primarily outside Germany, making it more of a regional/adjacent competitor than a direct one.
Direct peers
- Wackler Group: Munich-based German facility services company specializing in cleaning, personnel services, and security for commercial clients. Highly comparable as a regional/southern German cleaning and FM provider with similar B2B focus.
- Hasenkamp Holding: German family-owned cleaning and facility services provider with operations across Germany. Direct competitor in commercial and industrial cleaning, with comparable full-service portfolio targeting B2B clients.
- Piepenbrock Service: Family-owned German facility services company offering commercial cleaning, building services, maintenance, and security. Highly comparable in service mix, customer type (B2B), and full-service positioning, though Piepenbrock operates nationally at substantially larger scale.
- Klüh Cleaning: German facility services provider headquartered in Düsseldorf, offering commercial cleaning, security, and personnel services. Direct competitor in commercial cleaning and integrated FM for B2B clients, with national geographic reach versus DUGA's three-state footprint.
- Gegenbauer Services: Berlin-headquartered German facility services group providing cleaning, building services, security, and FM. Direct competitor in commercial/industrial cleaning for offices and properties, comparable in service breadth and B2B orientation.
- Dorfner Group: Nuremberg-based German family-owned facility services company offering commercial cleaning, building cleaning, and FM. Direct competitor in Bavarian and broader German commercial cleaning, with similar full-service positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DUGA social profiles
Digital presenceDUGA financial estimates
Financial estimateRevenue estimate
Valuation estimate
DUGA leadership team
Management profileNumber of profiles
Profiles1 record
DUGA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DUGA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DUGA
What does DUGA do?
DUGA – Gebäudereinigungs und Dienstleistungs GmbH is a German professional cleaning and facility management service provider that delivers commercial cleaning, grounds maintenance, and janitorial services to business clients. Service offerings include office and building cleaning, construction cleaning, maintenance cleaning, carpet cleaning, floor grinding and polishing, glass and facade cleaning, specialized cleaning, green space maintenance, and full facility management.
Is DUGA a public or private company?
DUGA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DUGA founded?
DUGA was founded in 2002. It employs 501 to 1,000 people.
Where is DUGA based?
DUGA is headquartered in Gersthofen, Germany, in the Europe region.
How does DUGA make money?
One revenue line is on record: professional Cleaning Services.
Who are DUGA's main competitors?
Broad incumbents on record are Wisag, Strabag Property and Facility Services and Dussmann Group. Markas is listed as a regional player. Direct peers are Wackler Group, Hasenkamp Holding, Piepenbrock Service, Klüh Cleaning, Gegenbauer Services and Dorfner Group.
Does DUGA have an API?
No public API is recorded for DUGA.
What industry is DUGA in?
DUGA's product category is Commercial Cleaning Services. Its primary akta.pro industry code is BPABABAA, General Commercial Janitorial (Recurring Contract Cleaning), with a secondary code of EDAEAAAL, Specialty Cleaning (Deep Cleaning, Floor Care, Disinfection, Post-Construction). Its NAICS code is 561720.