What LOGICOM does

LOGICOM Co., Ltd. (ロジコム株式会社) is a privately held Japanese marketing strategy support firm founded on April 13, 1994, with headquarters in Osaka and a secondary office in Tokyo. The company focuses exclusively on the real estate and housing sector, serving housing developers, urban development firms, and other real estate-related enterprises. Its name is a portmanteau of "LOGISTICS" and "COMMUNICATION," reflecting its positioning as a back-office information support provider to its B2B clients.

The firm's service portfolio spans four interlocking areas: decision-support consulting (land acquisition analysis, pricing strategy, stakeholder coordination, sales-promotion measurement), marketing IT systems (proprietary GIS marketing system / LMS, customer database system, internal market forms, CRM systems, information network construction), PR/IR strategy support (brand concept development, corporate advertising, IR materials, media strategy), and creative production (website construction, CI/BI, signage, space design, video/multimedia). The underlying technology stack centers on a domain-specialized GIS platform and customer database infrastructure built specifically for real estate workflows, including land-evaluation forms, customer analysis forms, and a sales results library.

LOGICOM operates a quote-based professional services model, with revenue generated through consulting engagements, custom system development, and creative production. Pricing is not publicly disclosed. The firm is founder-controlled under Representative Director Akira Ujihara, with registered capital of ¥10 million, 1–10 employees, and no disclosed external investors, subsidiaries, or M&A activity. It holds a JIPDEC Privacy Mark certification, relevant to its handling of personal customer data on behalf of real estate clients.

Name

LOGICOM

Legal name

ロジコム株式会社

Website

https://logicom-jp.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

LOGICOM is a privately held Japanese marketing strategy firm founded in 1994, specializing in real estate and housing. It provides GIS marketing systems, customer databases, CRM, PR/IR support, and consulting services to housing developers and urban development firms in Japan.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Services

NAICS

Custom Computer Programming Services (541511), Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro primary industry

Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)

akta.pro secondary industry

Business Intelligence, Reporting & Visualization Services (BPAEAHAD)

Keywords

• Real estate marketing
• GIS marketing systems
• Customer database systems
• Housing marketing strategy
• PR and IR support

Headquarters

HQ city

Osaka-shi

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing Strategy Services: Professional services for marketing strategy support targeting real estate and housing companies, including market research, database services, and consulting
2. System Development: Custom software development including GIS marketing systems, customer database systems, and website construction for real estate companies
3. Advertising and Creative Services: Advertising planning and production, CI/BI development, signage development, space design, and multimedia production services

Distribution channels1 record

Marketing channels2 records

Core offering

LOGICOM provides marketing strategy support services to urban development and real estate-related enterprises, with a core focus on housing developers (住宅分譲事業). It develops and operates proprietary GIS marketing systems (LMS) for spatial and land acquisition analysis, customer database systems, custom internal market forms, and CRM systems, complemented by website construction, CI/BI development, advertising planning, PR/IR support, and multimedia production. The company's name combines LOGISTICS and COMMUNICATION, positioning it as a rear-support information partner for client firms.

Product overview

LOGICOM is a marketing strategy support company specializing in the real estate and housing business, offering urban development and real estate enterprises a comprehensive suite of solutions. The core product portfolio includes: Internal Market Forms (社内マーケットフォーム) for land evaluation and customer analysis; the GIS Marketing System/LMS (GISマーケティングシステム) for spatial market analysis; Customer Database System (顧客DBシステム) for data management; and CRM System (CRMシステム) for customer relationship management including member systems and branding. Supporting services include PR/IR strategy support, new business market research, website construction and management, and information network development. The company operates as a unified platform combining market research, database management, system development, and promotional services across the real estate and housing value chain.

Differentiator

Problem solved

Functional benefit

Products and services

• GIS Marketing System / LMS System (GISマーケティングシステム / LMSシステム) Proprietary GIS-based marketing system used for spatial analysis of real estate and urban development markets, supporting land acquisition evaluation and site assessment for housing developers.
• Customer Database System (顧客DBシステム) System for developing and operating customer databases for real estate companies, including proposals for how to use the data for marketing and retention.
• Internal Market Forms (社内マーケットフォーム) Custom-built internal forms including land evaluation forms (用地検討フォーム), customer analysis forms (顧客分析フォーム), and a sales results library (販売結果ライブラリー) used by real estate companies to standardize internal market research and analysis.
• CRM System (CRMシステム) Customer relationship management offering including member system operation, branding building, and campaign planning aimed at customer retention and relationship management for real estate clients.
• PR Strategy Support / IR&PR (広報戦略支援 / IR&PR) Corporate public relations and investor relations support service including brand concept development, corporate advertising, medium-to-long-term planning materials, and PR media strategy for real estate and development firms.
• New Business Market Research (新規事業市場調査) Market research and vision creation service for real estate and urban development firms planning to enter new business areas.
• Information Network Development (情報ネットワーク構築) Service for building and operating information networks for real estate companies to improve operational efficiency across teams.
• Website Construction & Advertising Planning (ウェブサイト構築・広告宣伝企画制作) Service covering brand website construction and management as well as advertising and promotional planning and production for real estate and urban development enterprises.
• CI/BI Development, Signage, Space Design (CI・BI開発、サイン開発、スペースデザイン) Service for developing corporate identity (CI) and brand identity (BI), producing signage, and creating space/environmental design for real estate and development clients.
• Video / Multimedia Production (映像・マルチメディア関連プロデュース) Video and multimedia production services used by real estate and urban development clients for marketing and promotional content.

Quantifiable outcome

• Streamlined land acquisition decision-making process through systematic analysis tools
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• LIFULL Co., Ltd. LIFULL operates Japan's LIFULL HOME'S real estate platform and adjacent data/marketing services for real estate professionals. It is comparable because both companies serve Japanese real estate businesses with data, marketing, and technology-driven services, though LIFULL is much larger and consumer-portal-led.
• GA technologies Co., Ltd. GA technologies is a Japanese PropTech firm providing real estate transaction platforms, CRM, and marketing technology to developers and brokers. It directly overlaps with LOGICOM in serving Japanese real estate businesses with technology-enabled marketing and data services.
• Hometalk Partners Co., Ltd. Hometalk Partners provides real estate marketing consulting, CRM/DB operations, and website/digital services to Japanese housing developers. It is a direct peer offering a similarly integrated stack of real estate marketing, database, and digital services to the same Japanese customer base.
• Tokyu Livable, Inc. Tokyu Livable is a Japanese real estate brokerage that operates significant marketing, customer database, and CRM functions for property sales. It is directly comparable in combining real estate marketing, customer data management, and promotional services under one entity.

Emerging players

• ietty, Inc. ietty operates an AI-driven real estate brokerage platform and chat-based marketing system serving Japanese real estate agencies. It is an emerging player overlapping with LOGICOM's web/marketing and customer analytics capabilities for real estate companies.
• WealthPark, Inc. WealthPark provides cloud-based real estate management, CRM, and client communication tools for property managers and developers in Japan. It is an emerging player in the same real estate technology and customer data management space as LOGICOM's Customer DB/CRM offerings.

Broad incumbents

• AtHome Co., Ltd. AtHome runs one of Japan's largest real estate listing portals and offers marketing/promotional services to real estate companies. It is a broad incumbent in the same Japanese real estate marketing ecosystem where LOGICOM operates.
• Nomura Real Estate Solutions Co., Ltd. Nomura Real Estate Solutions is a broad Japanese real estate services firm offering brokerage, marketing, and customer management to developers and buyers. It is a broad incumbent that competes for the same B2B marketing and customer data mandates LOGICOM serves.
• Recruit Holdings Co., Ltd. (SUUMO): Recruit's SUUMO is the dominant real estate marketing platform in Japan, with extensive data, advertising, and CRM-adjacent services for housing developers. It represents a broad incumbent alternative to LOGICOM's bespoke real estate marketing services.

Regional players

• ES-CON Japan Ltd. ES-CON Japan is a real estate developer with in-house marketing, CRM, and customer acquisition capabilities targeting Japanese homebuyers. It is a regional developer/peer whose integrated marketing and customer strategy functions parallel LOGICOM's service scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOGICOM