Fine Brands
Fine Brands (Interbrands Oy) is a Helsinki-based importer and distributor of premium wines and spirits, sourcing from more than 25 producing countries and serving Finland's Alko retail monopoly, horeca/restaurant trade, and wholesale channels.
- Company typePrivate
- Founded2009
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fine Brands does
Fine Brands, operating under the legal entity Interbrands Oy (DBA: Interbrands Wines & Spirits), is a Helsinki-based importer and distributor of wines and alcoholic beverages serving the Finnish market. The company was founded in 2009 and functions as a full-service beverage house, sourcing from international producers and delivering to three domestic channels: the Alko retail monopoly, the horeca/restaurant trade, and general wholesale/vähittäiskauppa.
The product portfolio is anchored by exclusive distribution rights for a curated set of premium international principals, including French champagne houses Moët & Chandon, Ruinart, and G.H. Martel; Italian estates Antinori, Tommasi, Zenato, and Cantina Zaccagnini; French producers E. Guigal, Domaine Fernand Engel, Gustave Lorentz, J. Calvet, and BWine; Spanish producers El Coto, Perelada, and Albet i Noya; Australian Plan B Wines; and spirits producers Boann Distillery (Ireland) and Hayman Distillers (England). The website indicates sourcing coverage from more than 25 producing countries across Europe, the Americas, Oceania, and Africa. The product catalog is organized by sales channel, with separate selections for restaurant, Alko, and wholesale buyers.
Revenue is generated through transactional import-and-resell margins on beverages distributed within Finland. The company operates without disclosed funding rounds, subsidiaries, or acquisitions; manages the portfolio through a small team (1-10 employees); and supports brand engagement via the Viiniposti content platform and the Winetto property. The leadership team is led by Managing Director Riikka Roiha-Jokinen.
Fine Brands firmographics
Firmographics- Name
- Fine Brands
- Legal name
- Interbrands Oy
- Website
- https://finebrands.fi
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fine Brands (Interbrands Oy) is a Helsinki-based importer and distributor of premium wines and spirits, sourcing from more than 25 producing countries and serving Finland's Alko retail monopoly, horeca/restaurant trade, and wholesale channels.
- Ownership category
- akta.pro rank
Fine Brands industry classification
Industry- Product category
- Wine & Spirits Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
- akta.pro secondary industry
- Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)
Keywords
Where Fine Brands is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Fine Brands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Wine and Spirits Distribution: Fine Brands operates as an importer and distributor of wines and spirits, generating revenue by importing products from international producers and selling them through retail (Alko), restaurant/horeca, and wholesale channels in Finland.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Fine Brands product offering
Product offeringCore offering
Fine Brands (legally Interbrands Oy, trading as Interbrands Wines & Spirits) is a Finnish full-service drinks house that imports wines and other alcoholic beverages from international producers across Spain, Italy, France, Australia, Ireland and England, and distributes them in Finland through three channels: the Alko retail monopoly, restaurant/horeca sales, and general wholesale/retail trade.
Product overview
Interbrands operates as a single unified distribution platform for wines and spirits, importing products from international producers across Spain, Australia, Italy, France, Ireland, and England. The company organizes its portfolio by sales channel, offering separate selections for restaurant sales (Ravintolamyynti), Alko retail (Alkovalikoima), and general retail (Vähittäiskauppa). The product portfolio is anchored by Interbrands Wines & Spirits as the core distribution service.
Differentiator
Problem solved
Functional benefit
Products and services
- Interbrands Wines & Spirits (core distribution service)
Companies that use Fine Brands
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Fine Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fine Brands partnerships and signals
Strategic signalPartnerships
18 partnerships are on record.
- El Coto (Spain)Spanish wine producer represented by Fine Brands in Finland. El Coto is a well-known Spanish wine brand.
- Plan B Wines (Australia)Australian wine producer represented by Fine Brands in the Finnish market.
- Tommasi (Italy)Italian wine producer from Veneto, known for Amarone and Valpolicella wines.
- Moët & Chandon (France)Prestigious French champagne house represented by Fine Brands in Finland.
- Ruinart (France)Oldest established champagne house, represented by Fine Brands in Finland.
- Cantina Zaccagnini (Italy)Italian wine producer known for their distinctive 'tikkuviini' (stick wine) with a wooden twig in the bottle neck.
- Zenato (Italy)Italian wine producer from the Veneto region, known for Lugana and Amarone.
- Perelada (Spain)Spanish wine producer from Catalonia, known for cava and still wines.
- Domaine Fernand Engel (France)Biodynamic pioneer from Alsace, France. Known for award-winning wines including Crémant d'Alsace sparkling wine.
- Albet i Noya (Spain)Spanish organic and biodynamic wine producer from Penedès, Catalonia.
- Antinori (Italy)One of Italy's oldest and most prestigious wine families, known for Super Tuscan wines including Tignanello.
- BWine (France)French wine producer represented by Fine Brands.
- Gustave Lorentz (France)French wine producer from Alsace, known for Pinot Gris and other Alsace AOC wines.
- G.H. Martel (France)Independent French champagne house that preserves family heritage. Not owned by large multinational corporations.
- J. Calvet (France)French wine producer represented by Fine Brands.
- Boann Distillery (Ireland)Irish distillery producing whiskey and other spirits, represented by Fine Brands in Finland.
- E. Guigal (France)Prestigious Rhône Valley wine producer, known for Château d'Ampuis and Côte-Rôtie wines.
- Hayman Distillers (England)English spirits producer, represented by Fine Brands in Finland.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Fine Brands competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Fine Brands social profiles
Digital presenceFine Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fine Brands leadership team
Management profileNumber of profiles
Profiles1 record
Fine Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fine Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fine Brands
What does Fine Brands do?
Fine Brands (legally Interbrands Oy, trading as Interbrands Wines & Spirits) is a Finnish full-service drinks house that imports wines and other alcoholic beverages from international producers across Spain, Italy, France, Australia, Ireland and England, and distributes them in Finland through three channels: the Alko retail monopoly, restaurant/horeca sales, and general wholesale/retail trade.
Is Fine Brands a public or private company?
Fine Brands is a private company. It is classified as unknown and is currently operating.
When was Fine Brands founded?
Fine Brands was founded in 2009. It employs 1 to 10 people.
Where is Fine Brands based?
Fine Brands is headquartered in Helsinki, Finland, in the Europe region.
How does Fine Brands make money?
One revenue line is on record: wine and Spirits Distribution.
Does Fine Brands have an API?
No public API is recorded for Fine Brands.
What industry is Fine Brands in?
Fine Brands's product category is Wine & Spirits Distribution. Its primary akta.pro industry code is CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale), with a secondary code of AFAIAGAL, Beverage Import/Export & Cross-Border Wholesale. Its NAICS code is 42482 and its SIC code is 5180.