Truffl

What Truffl does

Truffl is a privately held branding agency and venture studio founded in 2013 and headquartered in Beverly Hills, California, with operational offices in West Hollywood (7024 Melrose Ave) and New York City (6 St Johns Ln). The firm offers a 14-service creative suite spanning brand strategy, brand identity, packaging design, brand naming, brand voice and copywriting, web design, web development, photography and film, social media strategy, go-to-market strategy, business model development, creative direction, marketing strategy, and advertising campaigns. These services are organized around a proprietary three-phase process — Dig, Explore, Execute — and are delivered primarily to consumer lifestyle founders, DTC brands, restaurants and hospitality operators, and food and beverage businesses seeking distinctive, disruptive brand identities.

The firm's business model is professional services on a project basis, with publicly stated budget tiers ranging from $25,000 to $300,000+ and multi-year contractual engagements. Truffl also operates a venture studio model in which it invests in and co-founds select client brands — publicly documented investments include Last Crumb (a luxury DTC cookie brand, 2021) and Uncool Burgers (a fast-casual burger chain) — providing a second monetization mechanism alongside agency fees. Clients are acquired through a consultative sales process via the firm's website intake form (with service selection, budget tier, and timeline inputs) and through community-led inbound driven by an extensive portfolio of award-winning case studies, press features in Entrepreneur, Fast Company, Forbes, and New York Magazine, and recognition as the 8th Best Creative Agency Globally in 2024 (Top 50 in 2023).

Truffl has shipped 200+ projects across a deliberately broad vertical mix — including luxury cookies, plant-based seafood, fintech, DTC wine, dating apps, moving services, boutique hotels, and fashion brands such as rag & bone. The firm has accumulated recurring industry recognition through Pentawards (multiple Gold, Silver, and Bronze), Communication Arts, The Dieline, the World Brand Design Society, and Sprudge, plus a 2022 Fast Company World Changing Idea award for client BetterBrand. Operationally, the studio is founder-led: Raphael Farasat serves as CEO and Creative Director, and photographer Audrey Ma is the firm's named recurring creative partner. No financial metrics, ownership structure, or funding history are publicly disclosed.

Name

Truffl

Website

https://truffl.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Truffl is a privately held branding agency and venture studio with offices in Los Angeles and New York, serving consumer lifestyle, DTC, restaurant, and food and beverage brands with comprehensive brand strategy, identity, packaging, web, and content services.

Ownership category

akta.pro rank

Product category

Branding and Creative Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Motion Brand Design (Title Design, Brand Animation) (MPAAAEAH)

akta.pro secondary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Branding agency
• Brand strategy
• Packaging design
• Brand identity
• Venture studio

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branding Services: Professional services revenue from comprehensive branding engagements including brand strategy, identity design, packaging design, web design and development, photography, copywriting, and marketing strategy. Services are priced on a project basis with budgets ranging from $25,000 to $300,000+.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Truffl is a branding agency and venture studio that partners with founders to create and elevate consumer lifestyle companies through holistic brand development. It delivers a comprehensive suite of professional services spanning brand strategy, identity design, packaging, web design and development, photography and film, copywriting, and marketing strategy, executed via a proprietary three-phase 'Dig, Explore, Execute' process. In its venture studio capacity, Truffl invests in and co-founds brands alongside founders, creating deeper, equity-aligned engagements.

Product overview

Truffl is a branding agency and venture studio that offers a comprehensive suite of creative services organized around brand development and elevation. The core service portfolio includes Brand Strategy, Brand Identity, Packaging Design, Brand Naming, Brand Voice & Copywriting, Web Design, Web Development, Photography & Film, Social Media Strategy, Go-To-Market Strategy, Business Model Development, Creative Direction, Marketing Strategy, and Advertising Campaigns. These services follow a three-phase process: Dig (discovery and strategy), Explore (creative exploration and design), and Execute (bringing the brand to life through content, packaging, and website development). Truffl functions as both a traditional branding agency and a venture studio that partners with founders to develop holistic businesses and disruptive brand-led concepts, primarily serving consumer lifestyle companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Defining a brand's purpose, positioning, and personality to create a clear vision for a world-class brand. Service offered to founders and companies seeking strategic brand foundation.
• Brand Identity Design Designing a brand's visual look and feel as part of a comprehensive identity system, including logo, visual language, and brand guidelines. Service offered to consumer brands and founders.
• Packaging Design Designing a brand's physical appearance via retail and direct-to-consumer channels, including structural and graphic packaging solutions. Service offered to CPG, food and beverage, and consumer product brands.
• Web Design & Development Designing and building memorable brand websites and e-commerce platforms with effective digital experiences. Service offered to DTC and consumer lifestyle brands.
• Photography & Film Production Producing compelling photography and video content for brands, including food, lifestyle, and product photography essential to brand identities. Service offered to consumer brands needing visual content assets.
• Venture Studio Partnership Equity investment and co-founding partnership model in which Truffl invests in and partners with founders to develop holistic businesses, unique business models, and disruptive brand-led concepts. Offered to select founders seeking deeper, aligned-incentive creative partnerships.
• Advertising Campaigns Conceptualizing and producing digital, outdoor, and television advertisement campaigns for client brands. Service offered to brands seeking integrated campaign creative.

Quantifiable outcome

• Last Crumb achieved 8-figures in sales in first year with 200,000 customer waitlist
• +3 more outcomes

Named customers33 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Audrey MacoreOthersPrimary photographer collaborating on brand photography across multiple client projects including Last Crumb, In Good Taste, Fat Miilk, and BetterBrand. Produces high-end food and lifestyle photography essential to brand identities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mother Design: Mother Design is the design arm of Mother, providing brand strategy, identity, and design services to consumer brands. It is a direct peer to Truffl, operating with similar boutique positioning and consumer brand focus.
• &Walsh: &Walsh (formerly Gin Lane) is a brand strategy and design studio building brands for direct-to-consumer companies. It is a direct peer to Truffl, with similar DTC consumer focus, premium positioning, and full-service brand development offerings.
• Pentagram: Pentagram is the world's largest independently owned design consultancy, offering brand strategy, identity, packaging, and digital design. It is a direct peer to Truffl in the premium branding agency space, competing for similar consumer brand work with overlapping capabilities.
• Studio Mast: Studio Mast is a brand strategy and design studio working with consumer brands on identity, packaging, and brand systems. It is a direct peer to Truffl in the boutique consumer branding space with comparable service mix and client profile.
• Manual: Manual is a brand strategy and design agency working with consumer companies on identity, packaging, and brand systems. It is a direct peer to Truffl in the boutique branding space, with similar size, client type, and service mix.
• Collins: Collins is a brand strategy and design agency serving consumer-facing companies with identity, packaging, and digital design. It is a direct peer to Truffl, operating at similar premium price points with comparable consumer brand focus.

Broad incumbents

• Anomaly: Anomaly is a large independent creative agency offering brand strategy, advertising, and digital products. It is a broad incumbent peer to Truffl, with overlapping brand and campaign capabilities but a wider portfolio spanning advertising, content, and consulting.
• R/GA: R/GA is a global digital and creative agency offering brand, design, and technology services. It is a broad incumbent peer to Truffl, with overlapping brand and design capabilities but a much broader technology and consulting portfolio.
• Wieden+Kennedy: Wieden+Kennedy is a globally recognized independent creative agency known for brand campaigns across Nike, etc. It is a broad incumbent peer to Truffl, competing for premium consumer brand work but at significantly larger scale and with full advertising capabilities.
• Johannes Leonardo: Johannes Leonardo is an independent creative agency with brand strategy, identity, and campaign capabilities. It is a broad incumbent peer to Truffl, with similar creative reputation but a larger scale and stronger advertising campaign orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/truffl/?hl=en
• Xx.com/truffl
• Facebookfacebook.com/TRUFFLcreative
• LinkedInlinkedin.com/company/truffl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truffl