What pbr does

pbr planungs- und beratungsgesellschaft mbh is a German integrated architecture and engineering firm founded in 1960 by Konrad Rohling, originally as an office for structural analysis and building construction (Planungsbüro Rohling AG). Operating under the tradename pbr from its headquarters in Osnabrück and registered office in Hamburg (HRB 191723), the firm delivers architecture, structural engineering (Tragwerksplanung), technical building services (Technische Ausrüstung), and full overall planning (Gesamtplanung) under one roof. It is the first German total-planning firm to have fully migrated to BIM methodology, and uses cloud-based data models, VR/AR visualization, and an internally developed AI-supported visualization tool across all disciplines and project phases.

The firm operates from five German locations (Osnabrück, Hamburg, Hannover, Jena, Magdeburg) and runs a wholly-owned landscape architecture subsidiary, pbr freiraum GmbH, in Hannover. Its client base spans public-sector clients (municipalities such as Dortmund, Gütersloh, Schwerte, and Schwerin; universities and research institutes including Charité/MDC and Jade Hochschule) and private enterprises (AUDI AG, BMW Group, Hydro Aluminium Rolled Products, ZF Gusstechnologie, Thomas Philipps). Certifications include DIN EN ISO 9001, DGNB Platinum for its own headquarters, and BNB Silver on delivered projects. INROS LACKNER SE is the main shareholder, placing pbr within a larger architecture/engineering holding group.

Revenue is generated through professional-services fees on a project basis, calculated under the German HOAI fee regulations and typically structured as multi-year contracts. Go-to-market relies on architectural competitions (with multiple first- and third-place wins documented), public-sector tenders, and direct enterprise relationships; marketing is supported by press relations, an event presence (including Expo Real), and a digital project portfolio. Sustainability is formalized through the pbr:GeN sub-brand aligned with DGNB criteria, while BIM methodology is branded separately as pbr:drei.

Name

pbr

Legal name

pbr planungs- und beratungsgesellschaft mbh

Website

https://pbr.de

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

pbr planungs- und beratungsgesellschaft mbh is a German integrated architecture and engineering firm (founded 1960, ~500 staff across five offices) delivering BIM-based overall planning — architecture, structural engineering, and building services — to public-sector clients and enterprises including AUDI, BMW, Charité, and Hydro Aluminium.

Ownership category

akta.pro rank

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Planning and Consulting Services: Professional services revenue from providing comprehensive architectural and engineering planning services including architecture, structural engineering, building services, and project management for public and private sector clients. Revenue is project-based, typically calculated according to German fee structure (HOAI).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

pbr is a German architecture and engineering firm providing integrated planning services across architecture, structural engineering, and building services (Technische Ausrüstung). The firm delivers BIM-based total planning (Gesamtplanung) for public and private sector clients across sectors including education, industry, healthcare, sports, culture, and administration. With approximately 500 architects and engineers across five German offices, pbr combines all planning disciplines under one roof using a cloud-based BIM data model and offers sustainability expertise aligned with DGNB criteria.

Product overview

pbr planungs- und beratungsgesellschaft mbh is a German architecture and engineering firm offering integrated planning services through its core service lines: Architektur (architecture), Tragwerksplanung (structural engineering), Technische Ausrüstung (technical building equipment), and Gesamtplanung (overall integrated planning). The company operates using BIM methodology across all disciplines and project phases. Its portfolio includes the subsidiary pbr freiraum GmbH for landscape architecture, the pbr:drei brand for BIM methodology, and pbr:GeN for sustainability initiatives. The company also offers additional specialized services including audiovisual media technology and acoustic planning. With approximately 500 architects and engineers across five German locations (Osnabrück, Hamburg, Hannover, Jena, Magdeburg), pbr serves both public and private clients across sectors including education, healthcare, industry, sports, culture, and public administration.

Differentiator

Problem solved

Functional benefit

Brands

• pbr:GeN: Sustainability initiative focusing on holistic approach to building with environmental responsibility aligned with DGNB criteria
• pbr:drei
• pbr freiraum

Products and services

• Architektur (Architecture) Architectural design services covering residential, commercial, educational, cultural, sports, and public buildings, with a focus on holistic and sustainable design approaches. Targeted at public sector clients and private enterprises requiring building design.
• Tragwerksplanung (Structural Engineering) Structural engineering services including concrete, steel, and timber construction, foundation design, and structural analysis for complex building projects. Serves public and private sector clients requiring structural design and verification.
• Technische Ausrüstung (Building Services Engineering)

Quantifiable outcome

• First total planning firm in Germany to switch to BIM methodology
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• INROS LACKNER SEmajorOthers · 16 March 2026INROS LACKNER SE is described as the main shareholder (Hauptgesellschafter) of pbr, representing a significant ownership stake in the company. They co-presented at a Hamburg handball event for recruitment and business development purposes.
• pbr freiraum GmbHcoreStrategic or Co-development PartnerWholly-owned subsidiary specializing in landscape architecture and open space planning. Operates in close interdisciplinary exchange with pbr, developing solutions for object planning considering blue-green infrastructures and biodiversity for livable urban landscapes.
• AWADO Rechtsanwaltsgesellschaft mbHminorImplementation/ SI/ Consulting PartnerPartnership for whistleblower protection system. AWADO provides trust lawyers who operate the 360 reporting system, ensuring confidentiality and protecting whistleblowers' interests according to legal requirements.
• slapa oberholz pszczulnycoreStrategic or Co-development PartnerArchitecture partner for the Theodor-Fleitmann-Gesamtschule project in Schwerte. Collaboration with pbr for total planning services.
• Club L94coreStrategic or Co-development PartnerLandscape architecture partner for the Theodor-Fleitmann-Gesamtschule project. Collaboration with pbr for comprehensive planning services.
• MBN and MetroplanminorStrategic or Co-development PartnerProject partners for the Thomas Philipps logistics center expansion in Melle. MBN as construction company and Metroplan as additional planning partner.
• pbr freiraum GmbHcoreStrategic or Co-development PartnerDaughtergesellschaft subsidiary for landscape architecture. Collaboration on projects such as the Freibad Griesheim renovation, providing integrated landscape and building planning services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hascher Jehle Architektur: Berlin-based German integrated architecture and engineering planning firm with similar total planning service offering. Comparable in size and scope with strong public-sector and educational building credentials.
• Werner Sobek: German engineering firm specializing in structural engineering, facade design, and sustainable building concepts. Comparable in engineering depth and sustainability orientation, though focused more narrowly on structural systems.
• KSP Engel: German architecture and engineering firm offering integrated planning for commercial, educational, and public buildings. Competes with pbr in similar building typologies and shares comparable BIM-driven workflows.
• ATP architekten ingenieure: Integrated architecture and engineering general planner with a multi-location office network across Germany, Austria, and Switzerland. Closely comparable to pbr's Gesamtplanung model covering architecture, structural, and building services engineering under one roof.
• HPP Architekten: Established German architecture firm with strong presence in sports, cultural, educational, and office building design. Competes with pbr on similar project types and client segments across the German public and private sectors.
• Bollinger + Grohmann: German structural engineering firm with international presence and BIM-driven workflows. Comparable technical engineering expertise, often collaborating on similar high-profile German and European projects.
• Schüßler-Plan: German engineering firm providing structural, infrastructure, and general planning services. Comparable in technical engineering depth, particularly for transport and infrastructure-related building projects.
• gmp Architekten (von Gerkan, Marg and Partners): Large German architecture practice with comparable multi-disciplinary scope across cultural, transportation, sports, and public buildings. Competes with pbr for major public-sector tenders and competition entries across Germany.

Broad incumbents

• INROS LACKNER SE: Main shareholder of pbr and a larger German engineering group offering architecture, structural, and infrastructure planning. Comparable in service mix but operates at broader scale and serves as the corporate parent, providing both peer-overlap and group synergies.
• Drees & Sommer: Large German engineering and consulting firm with broader service portfolio including real estate consulting, project management, and sustainability advisory. Overlaps with pbr on integrated planning and sustainability but operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inros-lackner-se

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pbr