B ltel Bekleidungswerke
Bültel Bekleidungswerke GmbH is a family-owned German multi-brand apparel company operating four fashion brands (calamar, hattric, camel active menswear and womenswear), selling B2B through showrooms and DTC through outlet stores, with production across eight BSCI-audited Asian countries.
- Company typePrivate
- Founded1964
- HeadquartersSalzbergen, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What B ltel Bekleidungswerke does
Bültel Bekleidungswerke GmbH, operating as BÜLTEL INTERNATIONAL FASHION GROUP, is a family-owned German apparel company headquartered in Salzbergen, Germany. Founded in 1964 by brothers Bernard and Hermann Bültel, the company designs, manufactures, and distributes clothing and accessories under four brands: calamar (minimalist contemporary fashion), hattric (masculine business and casual wear with biannual collections), and camel active menswear and womenswear (international lifestyle casualwear inspired by travel). Products span jackets, pants, knitwear, shirts, T-shirts, accessories, shoes, and bags targeting mid-market European consumers seeking modern, travel-inspired everyday fashion.
The company operates a dual go-to-market model combining B2B wholesale through physical showrooms and a dedicated B2B reorder shop with direct-to-consumer sales via company-operated outlet stores. Manufacturing is conducted across eight BSCI-audited Asian countries (Vietnam, Philippines, China, Bangladesh, Cambodia, Myanmar, Pakistan, and India), with the Philippines facility owned since the early 1970s representing the company's first international production expansion. International distribution is handled through first-class sales partners worldwide.
Bültel reports more than 400 employees engaged globally across collections and operations. The company remains privately held with no disclosed institutional investors, funding rounds, or recent M&A activity. Revenue, valuation, and detailed financial metrics are not publicly disclosed, and the company maintains a traditional wholesale apparel business model with no publicly referenced AI, digital platform, or technology infrastructure beyond its B2B shop and brand websites.
B ltel Bekleidungswerke firmographics
Firmographics- Name
- B ltel Bekleidungswerke
- Legal name
- Bültel Bekleidungswerke GmbH
- Website
- https://bueltel-mode.de
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bültel Bekleidungswerke GmbH is a family-owned German multi-brand apparel company operating four fashion brands (calamar, hattric, camel active menswear and womenswear), selling B2B through showrooms and DTC through outlet stores, with production across eight BSCI-audited Asian countries.
- Ownership category
- akta.pro rank
B ltel Bekleidungswerke industry classification
Industry- Product category
- Apparel Manufacturing
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Merchant Wholesalers (424350), Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro industry
- Streetwear & Contemporary Apparel RetailMen’s Apparel RetailDenim & Casualwear BrandsOutdoor Travel Gear (Duffels, Packs, Dry Bags) Retail
Keywords
Where B ltel Bekleidungswerke is headquartered
LocationHeadquarters
- HQ city
- Salzbergen
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
B ltel Bekleidungswerke business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Apparel Sales: Revenue generated from designing, manufacturing, and selling clothing and accessories under multiple brand names (calamar, hattric, camel active). Products include jackets, pants, knitwear, shirts, T-shirts, accessories, shoes, and bags. Sales through B2B wholesale channels and retail outlets.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
B ltel Bekleidungswerke product offering
Product offeringCore offering
Bültel designs, manufactures, and distributes multi-brand casual and contemporary fashion apparel—including jackets, pants, knitwear, shirts, T-shirts, accessories, shoes, and bags—under the brands calamar, hattric, camel active menswear, and camel active womenswear. The company sells through B2B wholesale channels (showrooms and a B2B reorder shop) and direct-to-consumer channels (company-operated outlet stores) across Europe and international markets.
Product overview
Bültel Bekleidungswerke GmbH operates as BÜLTEL INTERNATIONAL FASHION GROUP, a multi-brand fashion company managing four distinct clothing brands: calamAr (minimalist contemporary fashion), hattric (masculine business and casual wear with two collections annually), camel active menswear (casual modern clothing including jackets, pants, knitwear, shirts, and accessories), and camel active womenswear (modern casualwear inspired by travel). The company employs over 400 people globally and produces through BSCI-audited facilities in Asian countries including Vietnam, Philippines, China, Bangladesh, Cambodia, Myanmar, Pakistan, and India.
Differentiator
Problem solved
Functional benefit
Brands
- calamar: Brand designed for exceptional people who expect more from everyday life.
- hattric
- camel active menswear
- camel active womenswear
Products and services
- calamar Contemporary fashion brand offering minimalist everyday clothing and apparel for men and women seeking exceptional style without unnecessary embellishments.
- hattric Menswear brand offering international fashion apparel with high-quality fabrics and comfortable cuts, releasing two comprehensive collections per year for masculine presentation.
- camel active menswear Casual and modern menswear brand offering jackets, pants, knitwear, shirts, T-shirts, accessories, shoes, and bags for everyday contemporary wear.
- camel active womenswear International lifestyle womenswear brand offering modern casualwear inspired by travel to distant countries, targeting women seeking contemporary everyday fashion.
Companies that use B ltel Bekleidungswerke
Customer profileSegments3 records
Ideal customer profiles2 records
B ltel Bekleidungswerke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
B ltel Bekleidungswerke partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
B ltel Bekleidungswerke competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
B ltel Bekleidungswerke compliance and trust
Trust signalCompliance1 record
B ltel Bekleidungswerke financial estimates
Financial estimateRevenue estimate
Valuation estimate
B ltel Bekleidungswerke leadership team
Management profileNumber of profiles
B ltel Bekleidungswerke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B ltel Bekleidungswerke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B ltel Bekleidungswerke
What does B ltel Bekleidungswerke do?
Bültel designs, manufactures, and distributes multi-brand casual and contemporary fashion apparel—including jackets, pants, knitwear, shirts, T-shirts, accessories, shoes, and bags—under the brands calamar, hattric, camel active menswear, and camel active womenswear. The company sells through B2B wholesale channels (showrooms and a B2B reorder shop) and direct-to-consumer channels (company-operated outlet stores) across Europe and international markets.
Is B ltel Bekleidungswerke a public or private company?
B ltel Bekleidungswerke is a private company. It is classified as family owned and is currently operating.
When was B ltel Bekleidungswerke founded?
B ltel Bekleidungswerke was founded in 1964. It employs 1 to 10 people.
Where is B ltel Bekleidungswerke based?
B ltel Bekleidungswerke is headquartered in Salzbergen, Germany, in the Europe region.
How does B ltel Bekleidungswerke make money?
One revenue line is on record: apparel Sales.
Does B ltel Bekleidungswerke have an API?
No public API is recorded for B ltel Bekleidungswerke.
What industry is B ltel Bekleidungswerke in?
B ltel Bekleidungswerke's product category is Apparel Manufacturing. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail, with a secondary code of CRAAABAC, Men’s Apparel Retail. Its NAICS code is 315 and its SIC code is 5130.