AV-Line
AV-Line AB is a Stockholm-based, Selatek-owned electrical and security installation services company delivering electrical installations, security systems, AV/networking, and energy/EV-charging solutions to property owners, contractors, and commercial clients across Stockholm since 1987.
- Company typePrivate
- Founded1987
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AV-Line does
AV-Line AB is a Stockholm-based electrical installation and security technology services company founded in 1987 and operating as a wholly-owned subsidiary of Selatek Group, a Swedish technology platform of approximately 20 companies spanning central and southern Sweden. The company delivers a unified portfolio across five service lines: Elinstallationer (electrical installations including power, lighting, switchgear, and backup power for commercial and industrial properties), Elservice (electrical service, troubleshooting, maintenance, and inspections), Teknik (network/fiber infrastructure, AV solutions, control systems, and digital signage), Säkerhet (intrusion alarms, access control, CCTV, fire alarms, evacuation, and door automation), and Kraft & Energiteknik (UPS, diesel generators, battery energy storage, solar, monitoring, and EV charging stations). AV-Line is brand- and supplier-independent, works with all leading market brands, and operates as a certified intrusion alarm installation company with ISO 9001:2015 and ISO 14001:2015 certifications and an AAA credit rating.
The company sells directly to property owners (fastighetsägare), property managers (förvaltare), general contractors, and businesses through a sales-led motion, supplemented by subcontracting to construction firms on larger projects. Revenue is generated primarily through project-based installation contracts complemented by recurring service and maintenance agreements, including ROT tax-deduction-eligible electrical work. Customer relationships tend to be long-term, exemplified by a 20-year energy optimization partnership with Ledarna and repeated engagements with clients such as Folksam Fastigheter, Humlegården Fastigheter, Hemsö, ICA Maxi Gustavsberg, and Deltatec. The company is headquartered at Segelbåtsvägen 2 on Stora Essingen in Stockholm and serves the greater Stockholm region exclusively.
AV-Line firmographics
Firmographics- Name
- AV-Line
- Legal name
- AV-line AB
- Website
- https://av-line.se
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AV-Line AB is a Stockholm-based, Selatek-owned electrical and security installation services company delivering electrical installations, security systems, AV/networking, and energy/EV-charging solutions to property owners, contractors, and commercial clients across Stockholm since 1987.
- Ownership category
- akta.pro rank
AV-Line industry classification
Industry- Product category
- Electrical Installation Services
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Corporate Event Production & AV Services (HSACADAB)
Keywords
Where AV-Line is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
AV-Line business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Project-based installation services: One-time project revenue from electrical installations, security systems, AV technology, and energy solutions for commercial and industrial properties. Projects range from individual assignments to complex multi-discipline installations.
- Service and maintenance contracts: Recurring revenue from service agreements covering all service areas. Service contracts provide economic benefits, security, quick response to functional problems, and include preventive inspections. Also includes ROT (tax deduction eligible) electrical work for property owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Service agreements available across all service areas |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
AV-Line product offering
Product offeringCore offering
AV-Line is a brand-, product-, and supplier-independent electrical and security installation company offering complete solutions across five service areas: electrical installations (kraft, belysning, reservkraft, ställverk), electrical service and maintenance, technology (network, fiber, AV for conference rooms and auditoriums), integrated security systems (intrusion alarm, access control, CCTV, fire alarms), and power & energy technology (UPS, diesel generators, BESS, EV charging). The company manages projects end-to-end from planning through commissioning for commercial, industrial, and process-industry properties in Stockholm.
Product overview
AV-Line is an electrical installation and technology services company offering a unified portfolio of five interconnected service areas. The core offering is Elinstallationer (electrical installations), supported by Elservice (maintenance and repairs), Teknik (technology/AV/networking), Säkerhet (security systems), and Kraft & Energiteknik (power systems and EV charging). The company provides complete project delivery from design and installation to commissioning and ongoing service, serving commercial properties, industrial facilities, and residential buildings throughout Stockholm.
Differentiator
Problem solved
Functional benefit
Products and services
- Elinstallationer (Electrical Installations) Complete electrical installation services for commercial and industrial properties, including high-voltage systems, transformer installations, switchgear, distribution panels, power and lighting systems, backup power systems, and energy optimization solutions. Includes troubleshooting and upgrades of existing installations.
- Elservice (Electrical Service) Comprehensive electrical service offerings including troubleshooting, maintenance, repair, power and lighting installation, electrical inspections, and compliance with ELSÄK-FS 2022:3 maintenance requirements. Backed by multiple service vehicles for rapid on-site response.
- Teknik (Technology Services) Digital solutions and technology integration services including network and communication infrastructure (copper and fiber networks), AV technology for conference rooms and auditoriums, control systems, digital signage, and booking systems. Supports property digitalization initiatives.
- Säkerhet (Security Systems) Integrated security solutions including intrusion alarms, access control systems, CCTV camera surveillance, fire alarms, intercom systems, evacuation systems, and visitor management systems. Delivered as certified intrusion alarm installation company with service agreements available.
- Kraft & Energiteknik (Power & Energy Technology) Power and energy solutions including low-voltage switchgear, UPS systems, diesel generators and backup power, battery energy storage systems (BESS), monitoring and control systems, and EV charging stations from installation through ongoing service. Tailored solutions for commercial properties, apartment buildings, businesses, and public locations.
- Laddstationer (EV Charging Stations) Tailored EV charging solutions for commercial properties, multi-family residential buildings, businesses, and public locations, delivered as part of the Kraft & Energiteknik service line. Covers installation through ongoing service.
Quantifiable outcome
- Three major projects completed for Deltatec within 18 months
- +2 more outcomes
Companies that use AV-Line
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
AV-Line technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AV-Line partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Selatek GroupcoreAV-line is part of Selatek, a growing and dynamic technology group within security, electrical, automation, and technology. Selatek comprises approximately 20 companies across central and southern Sweden. The parent company provides resources and development opportunities for both employees and customers through synergies between technology areas.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
AV-Line competitors and assessment
Company assessmentDirect peers
- Instalco: Swedish multi-discipline technical installation group operating across electrical, security, AV, and HVAC across the Nordics. Closest publicly-listed comparable to AV-line in service mix, customer base, and decentralized regional brand model under a parent group.
- Assemblin: Nordic installation and service company with electrical, security, and technical building disciplines serving commercial and industrial customers. Operates under a similar multi-brand, decentralized regional model as Selatek's structure for AV-line.
- Bravida: Nordic technical installation and service provider offering electrical, security, AV, and building technology to commercial and industrial customers. Directly comparable service portfolio and enterprise customer profile to AV-line.
- Eltel Group: Nordic electrical and telecom infrastructure installer serving utilities, telecom operators, and commercial customers. Overlaps with AV-line's electrical installation and network/communications capabilities, though more infrastructure-tilted.
Broad incumbents
- Caverion: Large Nordic and European building solutions provider covering electrical, security, automation, and AV as part of a much broader portfolio. Comparable in capabilities but significantly larger and more diversified than AV-line.
- Stanley Security: Global security systems integrator with Nordic operations offering intrusion alarms, access control, CCTV, and integrated security services. Overlaps with AV-line's certified alarm installation and integrated security offering.
Regional players
- OneCo: Nordic electrical and telecom infrastructure contractor active in Norway and Sweden. Comparable technical installation capabilities to AV-line but with primary geographic focus outside Stockholm.
- Hedengren Security: Nordic security systems distributor and integrator offering intrusion, access control, and surveillance solutions. Comparable to AV-line's Säkerhet (security) division though focused on distribution rather than direct installation.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AV-Line social profiles
Digital presenceAV-Line compliance and trust
Trust signalCompliance3 records
AV-Line financial estimates
Financial estimateRevenue estimate
Valuation estimate
AV-Line leadership team
Management profileNumber of profiles
Profiles5 records
AV-Line funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AV-Line M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AV-Line
What does AV-Line do?
AV-Line is a brand-, product-, and supplier-independent electrical and security installation company offering complete solutions across five service areas: electrical installations (kraft, belysning, reservkraft, ställverk), electrical service and maintenance, technology (network, fiber, AV for conference rooms and auditoriums), integrated security systems (intrusion alarm, access control, CCTV, fire alarms), and power & energy technology (UPS, diesel generators, BESS, EV charging). The company manages projects end-to-end from planning through commissioning for commercial, industrial, and process-industry properties in Stockholm.
Is AV-Line a public or private company?
AV-Line is a private company. It is classified as corporate owned and is currently operating.
When was AV-Line founded?
AV-Line was founded in 1987. It employs 11 to 50 people.
Where is AV-Line based?
AV-Line is headquartered in Stockholm, Sweden, in the Europe region.
How does AV-Line make money?
Two revenue lines are on record. Project-based installation services are the primary driver. The others are service and maintenance contracts.
Who are AV-Line's main competitors?
Direct peers on record are Instalco, Assemblin, Bravida and Eltel Group. Broad incumbents are Caverion and Stanley Security. Regional players are OneCo and Hedengren Security.
Does AV-Line have an API?
No public API is recorded for AV-Line.
What industry is AV-Line in?
AV-Line's product category is Electrical Installation Services. Its primary akta.pro industry code is HSACADAB, Corporate Event Production & AV Services. Its NAICS code is 334512 and its SIC code is 7373.