Large Architecture

What Large Architecture does

Large Architecture (LARGE, also referenced as LRG) is a privately held, Los Angeles-headquartered architectural firm specializing in architecture, landscape, and planning services for large, complex projects. The firm operates from a single office at 1551 S. Robertson Boulevard and is led by three principals — Greg LaGrega, Mike Rich, and Alan Grant — who collectively oversee design direction, client relationships, and project delivery. Headcount is reported in the 11–50 range, and the firm self-describes as a medium-sized office.

The firm's service offering spans the full project lifecycle — programming, feasibility study, concept and schematic design, design development, construction documents, bidding and plan check, construction administration, and completion — delivered around three stated pillars: Design, Technology, and Budget. Its portfolio covers high-rise residential towers, mixed-use developments, commercial offices, hospitality, civic, museum, and sports/motorsports typologies. Notable commissions include 2900 Wilshire (Jamison, 1.25M SF), 960 W. 7th St (Brookfield Properties, 790K SF), Burton Way (Crescent Heights, 492K SF), America's Car Museum (LeMay, 189K SF), and the Asplund Library Expansion (Stockholm Municipal Government). LARGE frequently serves as Architect of Record or Executive Architect alongside marquee design firms including Olson Kundig, Marmol Radziner, Moore Ruble Yudell, Arquitectonica, and Koning Eizenberg.

Revenue is generated through professional services fees tied to project scope, complexity, and scale; pricing is not publicly disclosed. The go-to-market motion is direct enterprise sales led by the principals, targeting real estate developers, property owners, government entities, and cultural institutions across the United States (with select international work). No venture capital, private equity, or institutional investor involvement is disclosed, and ownership remains with the three founding principals. The firm has no disclosed product modules, APIs, or SaaS offerings — it is a pure professional-services design practice.

Name

Large Architecture

Legal name

Large Architecture

Website

https://largearch.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Large Architecture is a privately held Los Angeles architecture firm led by principals Greg LaGrega, Mike Rich, and Alan Grant, delivering full-lifecycle design services for large, complex high-rise, mixed-use, civic, and museum projects for enterprise developers and institutions across the US.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (54131), Architectural Services (541310), Landscape Architectural Services (54132)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Architectural design services
• High-rise architecture
• Mixed-use developments
• Urban planning
• Landscape architecture

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Architectural Services: LARGE Architecture generates revenue through professional architectural services rendered across the full project lifecycle — from initial concept and design through construction administration and completion. Revenue is derived from fees for architectural design, planning, and project oversight services on large complex construction projects including high-rise commercial, mixed-use, residential, hospitality, civic, and museum projects.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Large Architecture (LARGE/LRG) provides full-lifecycle architectural design services for large, complex projects, with emphases in architecture, landscape, and planning. The firm serves real estate developers, property owners, government entities, and institutions with high-rise commercial, mixed-use, residential, civic, hospitality, museum, and master planning commissions. Services span programming, feasibility studies, concept and schematic design, design development, construction documents, bidding/plan check, construction administration, and project completion.

Product overview

LARGE Architecture (LRG) is a medium-size architectural firm led by principals Greg LaGrega, Mike Rich, and Alan Grant. The firm offers comprehensive architectural design and project delivery services organized around three key phases: Design, Technology, and Budget. Their core service is architectural design for large complex projects spanning programming, feasibility studies, concept design, schematic design, design development, construction documents, bidding, construction administration, and completion. The firm specializes in architecture, landscape architecture, and planning with a portfolio of complex high-rise commercial and mixed-use projects. Their project portfolio includes civic, commercial, hospitality, interiors, master planning, mixed-use, museum, residential, and sports typologies. Since LARGE Architecture is a service-based firm rather than a software product company, they do not offer discrete product modules, APIs, or SaaS offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Design Services Full-service architectural design for large, complex projects with emphases in architecture, landscape, and planning. Covers high-rise commercial, mixed-use, residential, civic, hospitality, museum, and master planning commissions for real estate developers, property owners, government entities, and institutions across the United States and select international locations.
• Project Delivery Process Comprehensive project lifecycle management covering introduction, programming, feasibility study, concept design, schematic design, design development, construction documents, bidding and plan check, construction administration, and completion — delivered as part of LARGE's architectural commissions for enterprise clients.

Quantifiable outcome

• LARGE architecture has delivered or has in progress over 40 major projects spanning residential towers, commercial offices, hospitality, civic/museums, and mixed-use developments across the United States, with select projects in Sweden

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered notable and core.

• Moore Ruble YudellnotableStrategic or Co-development PartnerLARGE Architecture served as Architect of Record for The Seychelle project in Santa Monica, with Moore Ruble Yudell serving as Design Architect. The project is a hi-rise condominium building with approximately 340,000 sf, 10,000 sf of restaurant space, and rooftop pool/spa/party room.
• Olson Kundig ArchitectsnotableStrategic or Co-development PartnerLARGE Architecture served as Architect of Record for 8899 Beverly in West Hollywood, with Olson Kundig Architects serving as Design Architect. This adaptive reuse project transformed a dilapidated 1960s office building into ultra-luxury condominiums with ground-level retail (172,000 sf).
• ArquitectonicanotableStrategic or Co-development PartnerLARGE Architecture served as executive architect for The Emerson, a 20-story luxury apartment complex in the Grand Avenue megaproject in Los Angeles. Arquitectonica served as the designer. The project comprises 271 units over 4 levels of below-grade parking.
• Koning EizenbergnotableStrategic or Co-development PartnerLARGE Architecture served as Architect of Record for 500 Broadway in Santa Monica (350,000 sf, 249 units) with Koning Eizenberg as Design Architect. The project uses an innovative ConX structural system allowing construction of up to 5,000 sf of structure per day.
• Marmol RadzinernotableStrategic or Co-development PartnerLARGE Architecture served as Executive Architecture for 960 W. 7th St in Downtown Los Angeles (790,000 SF, 56-story residential tower, 785 units) with Marmol Radziner as Design Architect. The project completes a long-standing master plan for the site.
• Sun Hill Properties / Hillcrest Real EstatecoreChannel Partner/ Reseller/ DistributorLARGE Architecture designed the Hilton Universal City expansion for Sun Hill Properties / Hillcrest Real Estate — a new 395-room hotel tower complementing the existing 21-story Hilton adjacent to Universal Studios Hollywood (336,000 sf).
• Lincoln Property CompanycoreChannel Partner/ Reseller/ DistributorLARGE Architecture designed the Playa Vista Tech Campus (483,500 sf) for Lincoln Property Company. The project uses cross laminated timber (CLT) construction and features continuous balconies, outdoor amphitheater, and sloped garden over above-grade parking.
• SteelwavecoreChannel Partner/ Reseller/ DistributorLARGE Architecture completed America Center Phase II (520,000 sf, San Jose) and 150 Orange Grove office renovation (107,000 sf, Pasadena) for Steelwave. America Center Phase II features the largest dynamic glazing installation in the United States.
• Lemay MuseumcoreChannel Partner/ Reseller/ DistributorLARGE Architecture designed America's Car Museum in Tacoma, Washington (189,000 sf, 5 levels) — the largest automobile museum in the world. The world's largest wood moment frame structure (45-foot grand hall) was employed.
• Weingart CentercoreChannel Partner/ Reseller/ DistributorLARGE Architecture designed 600 San Pedro (157,850 sf) as a design-build project — a 302-unit affordable micro-apartment building in Skid Row for the Weingart Center, with 25 case manager offices for resident support services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Olson Kundig: Olson Kundig is a Seattle-based architecture firm of comparable size focused on high-end residential, hospitality, and adaptive reuse projects. It has partnered with LARGE as design architect on 8899 Beverly, making it both a peer and a collaborator in similar project typologies.
• Handel Architects: Handel Architects is a New York- and Los Angeles-based architecture firm with a similar focus on large-scale high-rise residential, mixed-use, and commercial towers. It is one of the most direct competitors to LARGE in the high-rise residential design market, particularly on luxury condominium and multifamily commissions.
• Gehry Partners: Gehry Partners is a Los Angeles-based architecture firm of comparable geographic focus that designs high-profile civic, cultural, and mixed-use projects. It competes with LARGE in the same LA institutional and developer market and on similar large, complex building typologies.
• Steinberg Hart: Steinberg Hart is a Los Angeles-based architecture firm of similar size (mid-sized, ~100+ staff) focused on mixed-use, residential, transit-oriented, and civic projects in the Western US. Its portfolio and project typologies closely mirror LARGE's residential and mixed-use work.
• Marmol Radziner: Marmol Radziner is a Los Angeles-based architecture firm of comparable size with deep expertise in luxury residential, adaptive reuse, and high-end mixed-use projects. It has worked alongside LARGE as design architect on 960 W. 7th St, making it both a collaborator and a direct peer in the same LA market.

Broad incumbents

• Gensler: Gensler is the largest architecture firm in the world by revenue, with a broad portfolio spanning commercial office, hospitality, residential, and mixed-use. While it competes for enterprise-scale commissions in the same client segments as LARGE, its scale and breadth place it as a broad incumbent rather than a direct mid-sized competitor.
• HOK: HOK is a global architecture, engineering, and planning firm with extensive expertise in large-scale commercial, mixed-use, sports, and civic projects. It competes with LARGE on enterprise-scale developer and institutional commissions, particularly in sports venues and civic master planning.
• Perkins&Will: Perkins&Will is a large global architecture firm with deep expertise in mixed-use, civic, education, and healthcare projects. It competes with LARGE in the institutional and large developer market segments, particularly on civic commissions like school districts and libraries.
• Kohn Pedersen Fox (KPF): KPF is a globally recognized architecture firm specializing in supertall towers, large-scale mixed-use, and commercial office buildings. While larger than LARGE, it competes directly for high-rise commissions and serves similar enterprise developer clients worldwide.
• Skidmore, Owings & Merrill (SOM): SOM is one of the world's largest architecture and engineering firms, with deep involvement in supertall towers, civic, and institutional projects globally. It competes with LARGE for the largest enterprise-scale commissions and serves the same blue-chip developer and government client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/large-architecture

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Large Architecture