Health Service Management

What Health Service Management does

Gesundheitsservice Management GSM GmbH (GSM) is a privately held German health travel and prevention platform founded in 1994 and headquartered in Leverkusen. The company organizes certified prevention, ambulatory care, and rehabilitation programs for health-conscious individuals and families, and operates as the central booking and program-management intermediary between German statutory health insurance companies (Krankenkassen) and a network of over 200 partner hotels, health resorts, and quality-tested clinics across Germany and Europe. GSM's product portfolio centers on three prevention packages — Aktivwoche (7-day), Well-Aktiv (3-5 day), and Aktivkuren (14-21 day ambulatory cures in Czech Republic, Italy, and Austria) — supplemented by Mutter/Vater & Kind rehabilitation cures across 25+ clinics, a Reha und Vorsorge rehabilitation placement service, a Klinikfinder clinic finder portal, and a Kassen-Login area for insurance partner workflow. All prevention courses carry §20 SGB V certification, which makes GSM's programs eligible for statutory health insurance subsidies of up to €200 and underpins the B2B2C distribution model in which over 90 Krankenkassen actively channel insured members to GSM.

GSM generates revenue through transactional, per-package payments by end consumers, with program prices ranging from approximately €119 for a 4-day Well-Aktiv stay to €685+ for premium Aktivwoche destinations at single-room rates; gift voucher sales (Wertgutscheine) and printed and digital catalog orders provide supplementary transaction revenue. Go-to-market is hybrid: direct-to-consumer via the dedicated booking portals (aktivwoche.info, wellaktiv.info, aktivkuren.info, muvaki.info), phone and email customer service, and a voucher e-commerce shop, combined with a B2B2C channel in which Krankenkassen partners promote GSM programs to their insured members and facilitate the subsidy workflow. The company holds TÜV Rheinland quality management certification and ZQWI certification for its health travel programs, operates with 11-50 employees, is privately held by managing director Marco Wichmann with no disclosed external investors or parent company, and in 2026 consolidated its Fit & Vital and Aktivkuren in Europa programs under the unified AKTIVKUREN brand. No revenue, funding, AI/ML capabilities, mobile applications, or public APIs are disclosed in the source data.

Name

Health Service Management

Legal name

Gesundheitsservice Management GSM GmbH

Website

https://gsm-gesund.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

GSM is a German health travel platform founded in 1994 that organizes certified prevention, ambulatory care, and rehabilitation programs for individual consumers, distributing them through over 90 statutory health insurance partners and a network of 200+ hotels, resorts, and clinics across Germany and Europe.

Ownership category

akta.pro rank

Product category

Preventive Healthcare Services

NAICS

Other Travel Arrangement and Reservation Services (56159)

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

Wellness, Preventive & Executive Health Travel Facilitators (THAKAIAK)

akta.pro secondary industry

Hotel Program Management (Corporate Lodging) (THAKAMAI)

Keywords

• Preventive healthcare services
• Health travel programs
• Statutory health insurance partnerships
• Wellness retreat services
• Lifestyle change programs

Headquarters

HQ city

Leverkusen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Prevention Travel Packages: GSM generates revenue through packaged health travel programs where customers pay for accommodation, meals, and certified health courses. Pricing ranges from €119 for 4-day Well-Aktiv programs to €685 for premium 7-day Aktivwoche locations. Health insurance subsidies of up to €200 are facilitated through partnerships with 90+ Krankenkassen.
2. Catalog and Voucher Sales: Revenue from printed catalogs, online catalog access, and gift vouchers (Wertgutscheine) sold through their e-commerce shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Health Service Management organizes and delivers certified prevention and health travel programs (Vorsorge und Gesundheitsreisen) on behalf of insured members of German statutory health insurers. The company curates domestic and international health resort stays, detox and stress-relief retreats, family prevention weeks, and lifestyle-change programs that qualify under §20 SGB V and §65a SGB V and are subsidized by partner Krankenkassen. It acts as an intermediary between insurers, certified partner hotels/clinics, and end consumers, holding a BaFin financial services permit to support program billing.

Product overview

Health Service Management (Gesundheitsservice Management GSM GmbH) operates a comprehensive health travel and prevention platform. The core product portfolio consists of two main prevention programs: Aktivwoche (7-day health vacation with certified courses) and Well-Aktiv (3-5 day compact prevention program), both offering health insurance subsidies. These are supplemented by outpatient prevention offerings (Fit & Vital and Aktivkuren in Europa for 14-21 day European cures), rehabilitation services (Mutter/Vater & Kind Kuren and Reha und Vorsorge), and support services including a clinic finder and gift voucher system. The company partners with over 90 health insurance funds in Germany and has been operating for over 30 years.

Differentiator

Problem solved

Functional benefit

Brands

• Aktivwoche: 7-day health vacation with certified health courses covering movement, nutrition, and relaxation training. Over 90 offers at more than 50 destinations in Germany.
• Well-Aktiv
• Fit & Vital
• Aktivkuren
• Mutter/Vater & Kind Kuren
• Reha und Vorsorge

Products and services

• Certified Prevention and Health Travel Programs (Vorsorge- und Gesundheitsreisen) Curated domestic and international health resort and prevention programs that qualify under German Social Code §20 and §65a and are subsidized by partner statutory health insurers; delivered to insured members via a network of certified partner hotels and clinics.
• Family Prevention Weeks (Familien-Vorsorgewochen) Family-oriented certified prevention weeks designed for insured families to participate together in subsidizable health programs at partner resorts.
• Detox and Stress-Relief Retreats Specialized certified retreats focused on detoxification and stress relief for insured members seeking restorative health benefits.
• Lifestyle-Change Programs Structured lifestyle-change prevention programs for insured members targeting sustained health behavior improvements, organized under §20 SGB V.
• BaFin-Licensed Financial Services for Prevention Programs Financial services infrastructure enabled by the company's unrestricted BaFin permit, supporting billing, subsidy processing, and claim handling for prevention programs delivered to insured members.

Quantifiable outcome

• Health insurance subsidy of up to €200 for certified prevention programs
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Over 90 German Statutory Health Insurance Companies (Krankenkassen)coreChannel Partner/ Reseller/ DistributorGSM serves as a long-standing partner to over 90 Krankenkassen (statutory health insurance companies) in Germany. These insurance partners recommend GSM's certified prevention and rehabilitation programs to their insured members, enabling subsidies of up to €200 under § 20 SGB V. This partnership network is central to GSM's business model, creating a B2B2C channel where Krankenkassen actively promote GSM programs.
• Various Health Resorts and Hotels in Germany and EuropecoreStrategic or Co-development PartnerGSM partners with over 200 health resorts, hotels, and clinics across Germany and Europe including destinations in Bad Griesbach, Bad Füssing, Bad Reichenhall, Bad Salzuflen, Bad Pyrmont, Friedrichroda, and European locations in Czech Republic (Franzensbad, Marienbad), Austria, and Italy. These partners provide the accommodation and therapeutic facilities for GSM's certified programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Heiligenfeld Kliniken: German private clinic group focused on psychosomatic, mental health, and wellness-oriented inpatient care. Comparable in the wellness/medical hospitality segment with overlap in lifestyle-driven health seekers.

Broad incumbents

• Median Kliniken: Major German rehabilitation hospital group operating nationwide clinics. Comparable in rehabilitation coordination and quality management, though services are inpatient rather than GSM's prevention-travel model.
• MediClin AG: One of Germany's largest clinic operators with a broad portfolio of rehabilitation and acute-care hospitals. Comparable on the rehabilitation coordination side; broader/specialized rather than prevention-travel focused.
• Asklepios Kliniken: One of Germany's largest hospital groups with rehabilitation and acute care. Broad incumbent comparable to GSM on the § 20 SGB V / Krankenkasse coordination axis, but operating from a hospital base.
• Medical Park: German private rehab clinic group with multiple specialized facilities. Overlaps with GSM's rehabilitation network on the clinic-partnership side.

Direct peers

• AKON Aktivkonzept e.V. Non-profit consortium that pioneered and coordinates the original Aktivwoche program across German health insurance partners. Directly competes with GSM in the same § 20 SGB V-certified prevention vacation category.
• KUR + Reha GmbH: Operator of mother/father & child rehabilitation clinics and outpatient prevention programs in Germany. Overlaps directly with GSM's Mutter/Vater & Kind Kuren and ambulatory Vorsorge offerings.
• Fit Reisen: German health and wellness travel booking platform offering prevention, cure, and wellness packages with Krankenkassen subsidy support. Comparable in product structure (certified health travel packages) and target customer base (German insured members).

Regional players

• Deutsche Hochgebirgsklinik Davos: German-speaking rehab clinic in Switzerland specializing in respiratory and psychosomatic indications. Comparable in the cross-border cure/rehab services segment that GSM facilitates in its Aktivkuren in Europa program.

Others

• Wellness Hotels & Resorts: German marketing association of premium wellness hotels. Comparable in the high-end wellness lodging category and informs the resort partnership side of GSM's destination network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gsm.Aktivwoche
• LinkedInlinkedin.com/company/gesundheitsservice-management-gsm-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Service Management