EIBE

What EIBE does

EIBE.en (operating as EIBE) is a privately held South Korean company, founded in 2005 and headquartered in Songpa-gu, Seoul. The firm describes itself as a web design, marketing, and logistics company, and its commercial website presents a portfolio of children's consumer products marketed under a multi-brand structure. The company operates a single domestic storefront distribution model and reaches consumers primarily through organic social media channels on Instagram and Facebook.

The company's physical footprint is concentrated in South Korea, comprising a Seoul headquarters and three logistics centers — two in Namyangju, Gyeonggi-do, and one in Yongju — supporting nationwide product distribution. The website is built on the third-party imweb.me platform, and no proprietary technology stack, mobile application, API, or AI/ML capability is disclosed. No patents, trademarks, certifications, or third-party awards appear in the available source material.

Leadership consists of Representative Director 강필구 (Kang Pil-gu) and Personal Information Protection Officer 강병현 (Kang Byeong-hyeon). EIBE is privately held with no disclosed parent company, subsidiaries, external investors, or funding history. No public revenue figures, pricing structure, customer counts, or named accounts are available, and the company has not announced acquisitions, partnerships, or material executive changes. The operating model appears to be a small-scale, founder-led domestic distribution business serving a general consumer audience.

Name

EIBE

Legal name

EIBE.en

Website

https://eibe.co.kr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

EIBE is a privately held South Korean company that operates a domestic children's consumer products portfolio through an e-commerce storefront, supported by three logistics centers and direct-to-consumer social media marketing. It also describes itself as a web design, marketing, and logistics provider.

Ownership category

akta.pro rank

Product category

Children's Products Distribution

NAICS

General Merchandise Retailers (455), Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Catalog & Mail-Order Houses (5961), Retail-Hobby, Toy & Game Shops (5945), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Baby, Kids & Maternity Online Retailers (CRAFADAI)

akta.pro secondary industries

General Merchandise Online Retailers (CRAFADAA), E-commerce Packaging Optimization & Sustainable Packaging Operations (TLAIADAL)

Keywords

• Children's products
• Brand distribution
• Logistics services
• Marketing services
• Lifestyle brands

Headquarters

HQ city

Namyangju

HQ country

South Korea

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels2 records

Core offering

EIBE curates, markets, and distributes a portfolio of children's product brands to South Korean consumers. The company runs its own imweb-hosted e-commerce storefront showcasing multiple product lines, supported by three domestic logistics centers that handle order fulfillment. It also provides web design, marketing, and logistics services as part of its integrated distribution model.

Product overview

EIBE appears to be a Korean children's products company operating a multi-brand portfolio across distribution channels. Based on the website structure, the company offers various brands through its Brands section, with physical distribution across multiple logistics centers in South Korea.

Differentiator

Problem solved

Functional benefit

Products and services

• EIBE children's products brand portfolio
• Web design, marketing, and logistics services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Mothercare Korea: Global specialty retailer for baby and kids products with Korean operations, offering a broad multi-category catalog through owned retail and online channels. Comparable to EIBE in children's product specialization but operates at a much larger brand and scale.
• Carter's (Carter's Korea): Large North American specialty retailer of children's apparel and related products, with Korean retail and e-commerce presence. Comparable as a children's products brand operator in Korea but at greater scale and brand recognition than EIBE.
• Aurora World Korea: Korean toy and character goods manufacturer/distributor operating multi-brand children's product lines domestically and internationally. Comparable as a multi-brand children's products operator with domestic Korean logistics, similar to EIBE's portfolio distribution model.
• Coupang Play (Coupang): Korea's largest e-commerce and third-party logistics provider operating an owned fulfillment network and marketplace. Comparable as a Korean e-commerce + captive logistics operator that EIBE's vertically integrated model competes against or could plug into.

Direct peers

• IKRUM: Korean multi-brand children's and lifestyle product retailer/distributor, operating a portfolio of owned and licensed children's brands across digital storefronts. Directly comparable to EIBE in business model (multi-brand kids/lifestyle curation with captive distribution in Korea).
• Artbox: Korean multi-brand lifestyle/gift retailer curating multiple in-house and partner brands through owned e-commerce storefront. Comparable to EIBE's portfolio-of-brands approach and direct-to-consumer e-commerce distribution model.
• Bebe.co.kr (베베코): Korean online specialty retailer focused on baby, kids, and maternity products operating its own e-commerce storefront and fulfillment. Closely aligned with EIBE's children's products focus and D2C distribution.

Emerging players

• LEGO Korea: Official Korean storefront for the global LEGO brand, a major children's toy manufacturer/retailer with dedicated Korean e-commerce and offline presence. Comparable as a children's products brand present in the same Korean consumer segment EIBE serves.
• Bandai Korea: Korean arm of a global toy/games company distributing children's product brands domestically. Comparable overlap with EIBE in children's product distribution in Korea, though Bandai operates on licensed/manufactured toy IP rather than multi-brand curation.

Others

• KSB Logistics (Korean 3PL): Domestic Korean third-party logistics provider offering warehousing and fulfillment services to e-commerce operators. Comparable as a Korean logistics infrastructure peer relevant to EIBE's captive logistics center model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/EIBE.Inc.Korea
• Instagraminstagram.com/eibe_inc_korea

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EIBE