Licit Mais Brasil

What Licit Mais Brasil does

Licit Mais Brasil, legally LICIT MAIS BRASIL SERV ON-LINE S.A., is a Brazilian privately held SaaS company founded in 2013 and headquartered in Gurupi with primary operating contact in the state of Goiás. The company operates a cloud-based platform that aggregates and indexes public procurement notices (licitações) from approximately 37,000 Brazilian government bodies across all 27 states, ingesting roughly 3,000 new notices per day through integrations with Compras Governamentais, Licitações-e, official gazettes, and municipal publications. Its core product, the Gerenciador de Licitações, is a web dashboard that allows subscribers to search, filter, organize, and track procurement opportunities by state, activity segment, modality, and value, supported by segmented twice-daily email alerts, a Premium Android application, and an automated Robô de Lances for electronic auction execution.

The platform extends beyond bid discovery into procurement analytics and support: Análise de Mercado provides keyword-based price research, Análise de Concorrentes surfaces competitor participation and pricing by CNPJ, Análise de Órgão assigns letter grades to public bodies based on payment reliability, and Chat Pregoeiro provides real-time monitoring of auctioneer chat messages across major government portals. Additional modules include Licit Academy training courses, specialized legal advisory via procurement lawyers, and a separate Instituto Licitar education brand, all distributed through the same subscription bundle.

Commercially, Licit Mais Brasil runs a self-serve product-led growth motion anchored on a 7-day free trial, with no setup fees, contract lock-in, or cancellation penalties. The funnel combines the company's own website, an embedded CNPJ-based registration flow, WhatsApp commercial support, and a content-led blog. The customer base consists of Brazilian SMBs and individual procurement consultants seeking a reliable pipeline of government contract opportunities; the company claims more than 1,500 customers and 10+ years operating in the bidding market.

Name

Licit Mais Brasil

Legal name

LICIT MAIS BRASIL SERV ON-LINE S.A.

Website

https://licitmaisbrasil.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Licit Mais Brasil is a Brazilian SaaS platform that aggregates over 3,000 daily government procurement notices from 37,000+ public bodies across all 27 states, providing SMBs and procurement consultants with bid discovery, automated auction execution, and analytics tools via subscription.

Ownership category

akta.pro rank

Product category

Government Procurement Intelligence Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

akta.pro secondary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Government procurement intelligence
• Bid aggregation platform
• Public bidding software
• Procurement opportunity alerts
• Licitation management SaaS

Headquarters

HQ city

Gurupi

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Plataforma de Licitações: The company operates a subscription-based SaaS model where customers pay recurring fees for access to the bid aggregation platform, management tools, email alerts, mobile app, and included features such as competitor analysis, market analysis, and legal consultancy. No setup fees, no cancellation penalties, no contract lock-in (fidelidade).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Licit Mais Brasil operates a cloud-based SaaS platform that aggregates and indexes Brazilian government procurement notices (licitações) from over 37,000 public bodies across all 27 states. It delivers segmented bid opportunities to subscribing companies via a web-based Gerenciador de Licitações, daily email alerts, and an Android mobile app, complemented by tools for competitor analysis, market price research, public body payment reliability scoring, automated auction monitoring, and automated bidding.

Product overview

Licit Mais Brasil is a comprehensive SaaS platform for government procurement intelligence, aggregating over 3,000 daily licitations from approximately 37,000 public agencies across Brazil through official portals (Compras Governamentais, Licitações-e, official journals, and municipal/state publications). The core platform, Gerenciador de Licitações, serves as the central hub for searching, managing, and organizing procurement opportunities. This integrates with the automated Robô de Lances Automáticos for automatic bidding, the Chat Pregoeiro module for real-time auction monitoring, and the Aplicativo Premium for mobile access. Supplementary analytical tools include Análise de Mercado, Análise de Concorrentes, and Análise de Órgão for payment reliability assessment. The service bundle also includes expert Mentoria, legal Consultoria Jurídica, Licit Academy training courses, and Checklist tools, all delivered through tiered subscription plans with no contract duration or cancellation penalties. The company has served over 1,500 customers for more than 10 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Gerenciador de Licitações (Bid Manager Platform) Central web-based SaaS platform aggregating Brazilian government procurement notices (licitações) from 37,000+ public bodies, allowing companies to search, filter, organize, highlight, and track bid opportunities segmented by state, activity, and procurement modality. Includes document attachment, scheduling, daily bulletins, and checklists. Targeted at private businesses seeking government contracts, procurement consultants, and new entrants to public bidding.
• Robô de Lances Automáticos (Automatic Bidding Robot) Automated bidding tool that executes bids automatically during electronic procurement auctions, enabling users to participate in real-time bidding without continuous manual intervention. Used by companies participating in Brazilian electronic pregão auctions.
• Chat Pregoeiro (Auctioneer Chat Monitor) Automated monitoring system for pregoeiro (auctioneer) chat messages in electronic auctions, alerting users when they are mentioned or when relevant activity occurs across multiple government procurement portals. Targets companies participating in electronic pregão events.
• Análise de Órgão (Public Body Analysis) Tool that evaluates government agencies' financial reliability and payment history, assigning letter grades (A for good payers, lower grades for financially weaker bodies) to help subscribers assess payment risk before bidding. For companies evaluating which public bodies to pursue contracts with.
• Análise de Concorrentes (Competitor Analysis) Tool that identifies a competitor's participation in bids, winning history, prices charged, and regularity status by querying the competitor's CNPJ (Brazilian company tax ID). For businesses tracking competitive positioning in the public procurement market.
• Aplicativo Premium para Android Premium mobile application for Android providing full access to the platform's bid database, notifications, and management tools from a smartphone. Targets subscribers who need mobile access to procurement opportunities.

Quantifiable outcome

• The company states users can increase their billing/revenue by up to 3x through government procurement participation.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature9 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bidnet (formerly known as Licitare): Bidnet is a Brazilian supplier information and procurement platform serving companies seeking government contracts with bid listings, alerts, and market intelligence. Its subscription model and SMB customer focus closely parallel Licit Mais Brasil.
• Portal de Compras Públicas: Portal de Compras Públicas operates a marketplace platform for Brazilian public procurement, offering bid publication, supplier search, and electronic auction infrastructure. It competes in the same procurement intelligence and bidding SaaS category as Licit Mais Brasil.
• Vórtice Licitações: Vórtice is a Brazilian software vendor providing procurement intelligence, bidding management, and electronic auction participation tools to companies competing for government contracts. Its product portfolio and target customer segment closely mirror Licit Mais Brasil's offering.
• LicitaçãoNet: LicitaçãoNet is a Brazilian procurement intelligence platform aggregating bids from public agencies and offering alerts, document management, and bidding tools to companies seeking government contracts. It competes head-to-head with Licit Mais Brasil on bid aggregation and subscription SaaS in the Brazilian market.
• BLL Compras (Bolsa de Licitações e Leilões): BLL Compras is one of Brazil's largest online auction and public bidding platforms, connecting public agencies with suppliers and offering electronic auction services. It overlaps with Licit Mais Brasil's core bid aggregation and auction participation workflow, serving a similar SMB-to-enterprise supplier base.

Broad incumbents

• ComprasNet / Compras.gov.br: ComprasNet is the Brazilian federal government's official procurement portal, providing direct access to federal bids, supplier registration, and electronic auctions. It is a broad incumbent that competes partly with Licit Mais Brasil's aggregation layer for federal opportunities.
• SAP Ariba: SAP Ariba is a global procurement and supplier management platform serving large enterprises with sourcing, contract management, and supplier discovery capabilities. It is a broad incumbent that intersects with Licit Mais Brasil's procurement intelligence category, though targeted at enterprise indirect procurement rather than SMB public-sector bidding.
• Deltek GovWin: GovWin (now part of Deltek) is a leading government contracting intelligence platform providing opportunity tracking, capture management, and market analysis for companies selling to US federal/state/local governments. It is comparable as a higher-end procurement intelligence platform, though targeted at larger enterprise suppliers.

Emerging players

• PlanetBids: PlanetBids is a US-based government procurement notification platform offering bid aggregation, vendor management, and solicitation alerts to public agencies and suppliers. It is comparable as a vertical SaaS for government procurement intelligence, though focused on the US market.
• DemandStar: DemandStar provides bid notification, vendor management, and solicitation distribution services for government agencies and suppliers, primarily in the US. It is comparable to Licit Mais Brasil as a procurement intelligence SaaS for SMB suppliers seeking government contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/licitmaisbrasil
• Instagraminstagram.com/licitmais

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Licit Mais Brasil