Health Arts Society

What Health Arts Society does

Health Arts Society, operating as Concerts in Care, is a Canadian registered charity founded in 2006 by David Lemon in Vancouver, BC. It delivers professional live music performances to seniors residing in long-term care homes, assisted living facilities, retirement communities, hospitals (including psychiatric and palliative care settings), and adult day centres. The organization operates a distributed service model through five to six provincial chapters covering British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Atlantic Canada, coordinating with local professional musicians and facility partners. Since inception, it has delivered over 26,000 concerts and reached more than 445,000 seniors in British Columbia alone, claiming to be the largest arts presenter in Canada to audiences in healthcare and retirement communities.

The core product is the Concerts in Care program, which employs over 100 paid professional musicians across Canada; this paid-professional model is a deliberate quality differentiator from volunteer-driven programs. The repertoire spans Western classical, Broadway, jazz, folk, traditional Chinese music, and spoken word. The organization does not sell a product; concerts are provided free of charge to senior audiences. Its technology footprint is minimal — a WordPress-based website (concertsincare.ca), a YouTube channel for performance recordings, and an artist login portal — with no AI, API, or proprietary software platform.

The business model is a multi-stream nonprofit revenue structure funded entirely through donations, foundation grants, and government arts council funding. Revenue streams include foundation and corporate donations (Azrieli Foundation, Sienna For Seniors Foundation, ZLC Foundation, BMO, SaskTel, Affinity Credit Union, among others), government arts council grants (Canada Council for the Arts, BC Arts Council, Alberta Foundation for the Arts, Edmonton Arts Council, Calgary Arts Development, BC Gaming Commission), and individual donations via CanadaHelps.org and direct contact. The organization is governed by a volunteer board with provincial chapters structured as separate legal entities (e.g., Health Arts Society of Regina Corp, Health Arts Society of Alberta).

Name

Health Arts Society

Legal name

Health Arts Society

Website

https://concertsincare.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Health Arts Society (Concerts in Care) is a Canadian nonprofit that delivers professional live music performances to seniors in care facilities across five to six provinces, funded by donations, foundation grants, and government arts councils.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Foundation and Corporate Donations: The organization receives funding from private foundations (Azrieli Foundation, Sienna For Seniors Foundation, ZLC Foundation, etc.) and corporate donors to sustain concert programming.
2. Government Arts Council Funding: Receives grants from government arts bodies including Canada Council For The Arts, BC Arts Council, Alberta Foundation for the Arts, Edmonton Arts Council, and Calgary Arts Development.
3. Individual Donations: Accepts tax-deductible donations from individuals through CanadaHelps.org and direct contact with Managing Director. Donor Advised Funds are also accepted.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Health Arts Society delivers a free, in-person concert program called "Concerts in Care" that brings more than 100 paid professional musicians into long-term care homes, assisted living facilities, hospitals, adult day centres, psychiatric and palliative care wards, and retirement communities across five Canadian provinces. The organization coordinates the performances through six provincial chapters (BC, Alberta, Saskatchewan, Ontario, Quebec, Atlantic Canada), reaching seniors who cannot attend concerts in community venues. The program has delivered over 26,000 concerts since 2006.

Product overview

Health Arts Society operates the Concerts in Care program as its primary offering - a single unified program that brings professional live music performances to seniors in care settings across Canada. The organization has regional chapters in British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Atlantic Canada. The program employs over 100 professional musicians and delivers hundreds of live concerts annually to approximately 26,000+ seniors in care. Since its founding in 2006, the organization has delivered over 26,000 concerts. The program acts as a conduit between the professional performance community and those who cannot enjoy performances in concert halls and theatres.

Differentiator

Problem solved

Functional benefit

Products and services

• Concerts in Care A national program that delivers live, professional music concerts free of charge to seniors and elders in residential care homes, long-term care facilities, assisted living, adult day centres, psychiatric and palliative care settings, and retirement communities across Canada. Performances span Western classical, Broadway, jazz, folk, traditional Chinese music, and spoken word.
• Concerts in Care British Columbia The British Columbia regional program serving Metro Vancouver, Surrey, Fraser Valley, Vancouver Island, and the Kootenay Region. Delivered 447 live concerts in 2024 impacting 13,500 seniors across 59 communities and care sites.
• Concerts in Care Alberta The Alberta regional program presenting live concerts performed by local professional artists to Albertans in care and retirement homes. Recipient of the 2025 Minister's Seniors Service Award from the Government of Alberta.
• Concerts in Care Saskatchewan The Saskatchewan regional program delivering professional live music performances to elderly and vulnerable audiences in care homes, long-term care facilities, hospitals, and retirement communities throughout the province. Has presented more than 500 concerts for elders in care.
• Concerts in Care Atlantic Canada The Atlantic Canada regional program serving audiences in Nova Scotia, PEI, and New Brunswick since 2012, presenting professional concerts for elder audiences in retirement communities and residential care sites.
• Concerts in Care Online Content Supplementary online video content and digital presentations that complement live concert experiences, available to senior audiences who may no longer be able to attend in-person performances. Hosted on the Concerts in Care YouTube channel.

Quantifiable outcome

• 13,500 seniors impacted in BC in 2024
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Vancouver Coastal HealthcoreOthersRegional health authority in BC that partners with Health Arts Society to deliver concerts in care facilities within their service area.
• Fraser HealthcoreOthersRegional health authority in BC partnering to deliver music programs in Fraser Valley care facilities.
• Providence Health CarecoreOthersFaith-based health authority in BC partnering to deliver concerts in care settings.
• Vancouver Island Health AuthoritycoreOthersVancouver Island regional health authority partnering for concerts in Vancouver Island care facilities.
• Provincial Health Services AuthoritycoreOthersBC provincial health authority supporting access to arts programming in provincial healthcare settings.
• Mount Royal UniversitysupportingOthersUniversity providing support and faculty connections for the Alberta chapter.
• Instrumental Society of CalgarysupportingOthersCalgary organization supporting live music and instrumental performances.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Music & Memory: US-based nonprofit that brings personalized music experiences to seniors and individuals with dementia in care settings. Most comparable to Health Arts Society in mission (improving elder wellbeing through music in care) but focuses on personalized digital playlists rather than live performance.
• Live Music Now: UK charity founded by Yehudi Menuhin that delivers live professional music performances to people in care homes, hospitals, and special schools. Closest international analogue to Concerts in Care in terms of model (paid professional musicians performing in care settings).
• Music for Dementia (UK): UK campaign and support organization promoting the power of music to help people living with dementia. Comparable in mission and advocacy for music in dementia care, though it operates more as an awareness/coordination body than a direct concert-delivery program.
• Musicians in Healthcare: Organization training and placing professional musicians to perform in healthcare settings including hospitals and care facilities. Directly comparable service model (paid musicians performing for patient/resident audiences) in a different geography.
• Songs by Heart: Nonprofit providing interactive group music programs specifically for people with dementia and their caregivers in care communities. Comparable in mission (live music engagement for seniors in care) and beneficiary population focus.
• Société d'Accompagnement Musical (SAM) Santé: Quebec-based organization that delivers live music to seniors in care settings (linked from Health Arts Society's own site as the Quebec chapter partner). Directly comparable service model in the same country.
• Concerts in Care Ontario: Sister entity of Health Arts Society delivering the same Concerts in Care program in Ontario under Sienna for Seniors Foundation funding. Directly comparable model within Canada.

Broad incumbents

• National Center for Creative Aging: US-based nonprofit focused on advancing the field of creative aging through arts programming, training, and advocacy for older adults. Broader mission encompassing visual, literary, and performing arts for older adults; adjacent rather than direct competitor.
• Creative Health USA (formerly National Guild for Arts & Health): US membership organization advancing arts in health, including music programming for older adults. Broader scope across multiple art forms and health conditions; adjacent in mission to Concerts in Care.

Regional players

• Baycrest Foundation: Major Canadian healthcare and seniors' care organization in Toronto that incorporates arts and music programming into its care model. Comparable as a Canadian entity combining senior care with arts-based wellbeing programs, though broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvNR64zH9T2tltgq36BYwlg
• Xx.com/concertsincare1
• Facebookfacebook.com/HealthArtsSocietyofAlberta
• LinkedInlinkedin.com/company/health-arts-society-of-alberta

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Arts Society