ROCC
ROCC is a Buffalo, NY-based 501(c)(3) nonprofit coalition advocating to restore Humboldt Parkway, destroyed by the 1960s Kensington Expressway, by mobilizing East Side residents, 20+ partner organizations, and government engagement to fund the project.
- Company typePrivate
- Founded2010
- HeadquartersBuffalo, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ROCC does
ROCC (Restore Our Community Coalition, Inc.) is a 501(c)(3) nonprofit community advocacy organization incorporated in 2010 and headquartered at 60 Hedley Place in Buffalo, NY. The organization was formed to remediate the social, economic, and environmental damage caused by the 1960s construction of the Kensington Expressway (Route 33), which destroyed the Olmsted-designed Humboldt Parkway and divided Buffalo's East Side neighborhoods. ROCC is not a technology company and does not offer products, software, or services; its core activity is grassroots organizing, coalition building, and policy advocacy aimed at securing public funding to cap the expressway and restore approximately 14.5 acres of green space spanning nearly one mile between East Ferry and Best Streets.
The organization operates through a community-led go-to-market model, mobilizing residents via the "I Remember" campaign, community marches, public meetings at the Buffalo Museum of Science, and direct engagement with NYSDOT and local, state, and federal officials. ROCC's coalition comprises over 20 East Side civic and faith-based organizations, including the Olmsted Parks Conservancy, the Black Chamber of Commerce, the Hamlin Park Tax Payers Association, and Citizens' Alliance. It has commissioned research from the University at Buffalo School of Architecture and Planning, which projects over $1 billion in 20-year regional economic impact, 950-1,000 construction jobs during a 5-10 year build, and a potential $2.8 million new annual tax base from the proposed Humboldt Parkway Promenade (project cost estimated at $500-570 million).
ROCC's revenue model is donations- and grants-based. Operating cash flow comes from individual donations, community fundraising events, the "I Remember" campaign, and pursuit of state/federal transportation grants (e.g., TIGER funding, infrastructure grants). NYSDOT has already allocated $2-6 million for feasibility studies. The organization has no disclosed revenue figures, no paid products or services, and no pricing model. Its principal stakeholders are East Side Buffalo residents (Hamlin Park, Humboldt Park), the Fillmore and Jefferson business districts, cultural institutions in the corridor, and government officials responsible for infrastructure funding decisions.
ROCC firmographics
Firmographics- Name
- ROCC
- Legal name
- Restore Our Community Coalition, Inc.
- Website
- https://roccbuffalo.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ROCC is a Buffalo, NY-based 501(c)(3) nonprofit coalition advocating to restore Humboldt Parkway, destroyed by the 1960s Kensington Expressway, by mobilizing East Side residents, 20+ partner organizations, and government engagement to fund the project.
- Ownership category
- akta.pro rank
ROCC industry classification
Industry- Product category
- Community Advocacy Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (81331), Civic and Social Organizations (81341)
- akta.pro industry
- Climate Change Mitigation & AdaptationBusiness & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation OrganizationsForestry & ReforestationBusiness & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation OrganizationsDemocracy, Voting Rights & Civic Participation AdvocacyBusiness & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations
Keywords
Where ROCC is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROCC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: ROCC raises funds through individual donations, community fundraising events, and the 'I Remember' campaign. Checks can be mailed to their office address.
- Government and Foundation Grants: The organization seeks state and federal funding programs for transportation improvements and community revitalization projects, including TIGER funding and infrastructure grants.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
ROCC product offering
Product offeringCore offering
ROCC (Restoring Our Community Coalition) is a 501(c)(3) nonprofit community advocacy organization that mobilizes residents, civic groups, and institutions to restore Humboldt Parkway in Buffalo, NY. Its work centers on grassroots organizing, the 'I Remember' community memory campaign, coalition building with over 20 civic and faith-based organizations, and policy advocacy to NYSDOT and local, state, and federal elected officials to secure funding for capping the Kensington Expressway and restoring the original Olmsted-designed parkway.
Product overview
ROCC (Restoring Our Community Coalition) is a 501(c)(3) nonprofit community advocacy organization, not a technology company. It does not offer software products or technology services. The organization's offerings consist of community advocacy, grassroots organizing, public awareness campaigns (such as the "I Remember" campaign), and policy advocacy aimed at restoring Humboldt Parkway in Buffalo, NY.
Differentiator
Problem solved
Functional benefit
Products and services
- ROCC community advocacy programs
Quantifiable outcome
- Over $1 billion in economic impact projected over 20 years
- +3 more outcomes
Companies that use ROCC
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
ROCC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ROCC partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Olmsted Parks ConservancycoreLong-term strategic partner in the Humboldt Parkway restoration effort. The Conservancy is dedicated to preserving and restoring Olmsted-designed parks and parkways in Buffalo, sharing ROCC's vision for restoring the original parkway design.
- Buffalo Museum of SciencecoreAnchor institution located adjacent to the project area. The museum supports the restoration vision and has hosted community meetings and displayed design mockups for the project.
- Black Chamber of CommercecoreRepresenting African American businesses in Buffalo, the Chamber advocates for economic revitalization of the Fillmore and Jefferson business districts affected by the expressway construction.
- Citizens' AlliancesupportingCommunity organization supporting the restoration coalition's efforts to revive the Humboldt Parkway neighborhood.
- Hamlin Park Tax Payers AssociationcorePrimary community stakeholder organization representing residents of the Hamlin Park neighborhood. The association's president, Stephanie Barber Geter, serves as ROCC's chairperson.
- University at Buffalo School of Architecture and PlanningcoreConducted economic impact studies and design concepts for the Humboldt Parkway restoration. Principal investigators Robert Shibley, Paul Ray, and Professor Hiro Hata led the research and design efforts.
- GoBike BuffalosupportingLocal cycling and pedestrian advocacy organization that has covered ROCC's efforts and expressed support for the restoration project in their news reporting.
- New York State Department of Transportation (NYSDOT)coreGovernment agency overseeing Route 33. ROCC works with NYSDOT on the environmental study and design alternatives for capping the Kensington Expressway. The agency has provided $2-6 million for feasibility studies.
- Congress for the New Urbanism (CNU)supportingNational organization promoting walkable, sustainable urban development. Held their 22nd Annual Congress in Buffalo, with sessions addressing Humboldt Parkway restoration and freeway removal strategies.
- Scajaquada Coalition Corridor (SCC)supportingCoalition working on Scajaquada Expressway issues, coordinating with ROCC on discussions between Humboldt and Scajaquada Parkways as both are part of the Olmsted Park System.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
ROCC competitors and assessment
Company assessmentBroad incumbents
- Smart Growth America: National coalition advocating for equitable, sustainable, and resilient land-use and infrastructure policy. Smart Growth America is comparable to ROCC in its mix of federal/state advocacy, research, and coalition building around urban revitalization and freeway-replacement projects.
- Local Initiatives Support Corporation (LISC): National community development financial institution supporting neighborhood revitalization through capital, grants, and technical assistance. LISC is comparable to ROCC in targeting disinvested urban corridors and combining community organizing with project finance, though at far larger scale and geographic breadth.
- The Trust for Public Land: National nonprofit that creates parks and protected land, including urban parkway and green-space restoration projects. TPL is comparable to ROCC in outcome (urban green space creation, community reconnection) but operates at national scale with substantially more capital and policy reach.
- Congress for the New Urbanism (CNU): National membership organization advancing walkable, mixed-use neighborhoods and freeway-removal policy. CNU curates the 'Freeways without Futures' list that named Routes 33/198 in 2019 and hosted its 22nd Congress in Buffalo, making it a directly comparable umbrella body to ROCC's mission at a national scale.
- Urban Land Institute (ULI): Global research and education organization focused on land use and real estate development. ULI is comparable to ROCC in convening public, private, and civic stakeholders around catalytic urban-infrastructure projects and producing the kind of feasibility and impact research ROCC has commissioned from UB.
Direct peers
- Scajaquada Coalition Corridor (SCC): A Buffalo-area community coalition addressing the parallel Scajaquada Expressway (Route 198) and its impact on Delaware Park. It is the closest functional peer to ROCC, working the same Olmsted-system restoration and freeway-capping playbook on an adjacent corridor in the same city.
Emerging players
- Strong Towns: A community advocacy and media organization that promotes incremental, bottom-up urban development. Strong Towns is comparable in its grassroots, member-supported advocacy model and its critique of mid-century highway-driven disinvestment, the exact dynamic ROCC is fighting in Buffalo's East Side.
- Center for Neighborhood Technology (CNT): Chicago-based nonprofit that combines research, advocacy, and analytics for equitable urban development. CNT mirrors ROCC's model of pairing rigorous university-style research (in CNT's case, the Urban Tax Incidence model; in ROCC's case, UB's $1B economic impact study) with on-the-ground community advocacy.
Regional players
- 1000 Friends of Oregon: Oregon-based nonprofit that has led state-level growth management, urban-growth-boundary, and freeway-impact advocacy for decades. It is comparable to ROCC in its coalition-driven, state-DOT-facing advocacy model and its long-horizon fights against the legacy of mid-century highway construction, though it operates in a different state and policy context.
- Coalition for Smarter Growth: Washington D.C. region's leading organization advocating for walkable, inclusive, and transit-oriented communities. It is comparable to ROCC in its bottom-up advocacy against highway-driven neighborhood disinvestment and its use of local economic-impact research to make the case for reconnected, mixed-use urbanism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ROCC social profiles
Digital presenceROCC financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROCC leadership team
Management profileNumber of profiles
Profiles3 records
ROCC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROCC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROCC
What does ROCC do?
ROCC (Restoring Our Community Coalition) is a 501(c)(3) nonprofit community advocacy organization that mobilizes residents, civic groups, and institutions to restore Humboldt Parkway in Buffalo, NY. Its work centers on grassroots organizing, the 'I Remember' community memory campaign, coalition building with over 20 civic and faith-based organizations, and policy advocacy to NYSDOT and local, state, and federal elected officials to secure funding for capping the Kensington Expressway and restoring the original Olmsted-designed parkway.
Is ROCC a public or private company?
ROCC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ROCC founded?
ROCC was founded in 2010. It employs 1 to 10 people.
Where is ROCC based?
ROCC is headquartered in Buffalo, United States, in the North America region.
How does ROCC make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are government and Foundation Grants.
Who are ROCC's main competitors?
Broad incumbents on record are Smart Growth America, Local Initiatives Support Corporation (LISC), The Trust for Public Land, Congress for the New Urbanism (CNU) and Urban Land Institute (ULI). Scajaquada Coalition Corridor (SCC) is listed as a direct peer. Emerging players are Strong Towns and Center for Neighborhood Technology (CNT). Regional players are 1000 Friends of Oregon and Coalition for Smarter Growth.
Does ROCC have an API?
No public API is recorded for ROCC.
What industry is ROCC in?
ROCC's product category is Community Advocacy Services. Its primary akta.pro industry code is BPAGAGAF, Climate Change Mitigation & Adaptation, with a secondary code of BPAGAGAD, Forestry & Reforestation. Its NAICS code is 813312.