Aspire Active Education

What Aspire Active Education does

Aspire Active Education Group is a Birmingham-headquartered, privately held UK provider of sports, physical activity and related educational services for children and young people, founded in 2005 and operating with 51–100 employees. The company runs four primary service lines: Active Camps (Ofsted-registered school holiday childcare delivered at five West Midlands venues — Bromsgrove, Codsall, Hagley, Sutton Coldfield and Wombourne); Primary Schools programmes (PE curriculum support, Swim:ED swimming education, term-time support, wraparound care and workforce development, delivered on-site at customer schools); Apprenticeships & Qualifications (vocational training and teacher training for employers and learners in the physical activity sector); and Active Partnerships, a network of third-party children's activity providers.

The commercial offering is a service stack rather than a technology platform: there is no proprietary software disclosed beyond standard marketing infrastructure (corporate website, blog, Knowledge Centre, HubSpot-powered CRM and a free School Benchmarking Scorecard lead-generation tool). Revenue derives primarily from per-child holiday camp fees for parents and contract-based fees for school services; pricing is not publicly disclosed. Ancillary touchpoints include a Knowledge Centre resource hub and free school resources at aspireedcpd.com. Geographic reach is concentrated in the West Midlands, with no evidence of international operations, external capital raised, acquisitions or senior leadership changes in the available data. The company's stated public mission is to engage 1 million young people in physical activity by 2026.

Name

Aspire Active Education

Legal name

Aspire Active Education Group

Website

https://aspire-sports.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Aspire Active Education Group is a Birmingham-based provider of Ofsted-registered school holiday childcare, primary school PE and sport support, apprenticeships, and a partner network for children's activity providers, primarily serving families and schools across the West Midlands, UK.

Ownership category

akta.pro rank

Product category

Children's Physical Activity and Sport Services

NAICS

Sports and Recreation Instruction (61162), Educational Services (61), Technical and Trade Schools (6115)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industry

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Children's holiday camps
• Primary school PE programs
• Sport apprenticeships
• Physical activity education
• Wraparound childcare

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Holiday Camps and Childcare Services: Ofsted-registered school holiday childcare providing action-packed days of sports and physical activity. Revenue generated through per-child attendance fees for holiday camps across multiple venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aspire Active Education runs Ofsted-registered school holiday sports and activity camps for children at five West Midlands venues, and delivers PE, sport and physical activity support programmes directly to primary schools. The group also offers industry-recognised apprenticeships, vocational qualifications and teacher/support staff training, alongside an Active Partnerships network for children's activity providers.

Product overview

Aspire Active Education operates as a multi-product platform offering physical activity and educational services for children. The core offerings include Active Camps (Ofsted-registered holiday childcare), Primary Schools programmes (PE and sport support), Apprenticeships & Qualifications (vocational training), and Active Partnerships (network for activity providers). Supporting modules include Kids Club (wraparound school childcare), Swim:ED (swimming education), Term Time Support, and Workforce Development. The company also provides a Knowledge Centre resource platform and School Benchmarking Scorecard tool. Together these products form a comprehensive ecosystem addressing school holiday childcare, ongoing PE delivery, professional training, and partner network support within the physical activity sector.

Differentiator

Problem solved

Functional benefit

Brands

• Swim:ED: Swimming education program for primary schools
• Kids Club
• Active Partnerships

Products and services

• Active Camps Ofsted-registered school holiday childcare offering action-packed days of sports and physical activity to keep children happy and healthy over the holidays. Available at venues in Bromsgrove, Codsall, Hagley, Sutton Coldfield, and Wombourne for parents seeking regulated active childcare.
• Primary Schools PE and Sport Programmes
• Apprenticeships & Qualifications
• Active Partnerships
• Kids Club Wraparound Care
• Swim:ED
• Term Time Support
• Workforce Development

Quantifiable outcome

• Goal to engage 1 million young people in physical activity by 2026

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Active Partnerships Network MemberscoreStrategic or Co-development PartnerCollaborative network of forward-thinking children's activity providers that Aspire Active Education works with to engage more children in physical activity. The partnership framework enables providers to grow and develop through collaboration and shared resources.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stagecoach Performing Arts: National UK franchise network offering after-school performing arts and holiday workshops for children. Comparable in the parent-facing children's activity and holiday camp space, though focused on performing arts rather than sport.
• Kingswood (UK): Established UK operator of residential and day activity centres for children, including holiday programmes. Broader scope and national footprint than Aspire, but overlapping in delivering holiday activity programmes to school-age children.

Direct peers

• Fit For Sport: Ofsted-registered UK operator of activity holiday camps and school sport services for children. Closely matches Aspire Active Education's Active Camps (Ofsted-registered holiday childcare) and primary school engagement model.
• Lifestyle Sports Group: UK-based PE and school sport provider offering curriculum support, teacher training, and holiday activity programmes. Comparable to Aspire's Primary Schools line as a B2B school-focused sport instruction peer.
• SuperCamps: UK multi-activity holiday camp provider running during school holidays at multiple venues. Directly comparable to Aspire Active Camps as a parent-facing, multi-activity, school-age holiday childcare service.
• Activate Sport: UK children's sports camps and school PE delivery provider with multi-activity and sport-specific camps. Highly comparable to Aspire's Active Camps and Primary Schools offerings.
• Premier Education Group: UK-based provider of sport and physical activity services to primary schools, holiday clubs, and wraparound care, with a very similar dual B2B/B2C model (school PE contracts plus parent-facing holiday camps). Directly comparable in target customer, service mix, and geographic approach.
• Barracudas Activity Day Camps: One of the largest UK multi-activity day camp operators for school-age children, offering holiday camps across multiple regions. Comparable to Aspire's Active Camps business in core product, age group, and operating model.
• SportsCool: UK provider of sports coaching, holiday clubs, and PE delivery into primary schools, targeting the same dual customer base (parents and schools) as Aspire Active Education.

Emerging players

• Total Sport UK: Smaller UK operator delivering sports coaching, holiday clubs, and wraparound care to schools and parents. Comparable as a regional, multi-service sport and physical activity provider with similar customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AspireSportsUK
• Facebookfacebook.com/AspireSports

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspire Active Education