2eat

What 2eat does

2eat AS is a Norwegian B2B corporate food services provider and a wholly-owned subsidiary of the family-owned 2group AS (founded in 1985). Established in 2018, 2eat delivers three core offerings: Kantineservice (canteen delivery for smaller businesses that lack in-house dining facilities), Personalrestaurant (full-scale employee restaurants for larger corporate clients with dedicated dining space), and Kaffeløsninger (coffee machine supply and managed coffee service through a strategic partnership with Pelican Rouge by Selecta, complemented by an in-house coffee roastery). The company serves approximately 700 corporate customers across the Oslo and Bergen regions, with on-site kitchens at Bryn (Oslo) and PP20 (Lysaker), and a flagship Brynseng deployment running four personnel restaurants and one coffee bar across eight office properties with up to 1,200 users for clients including Saja Eiendom AS and Entra ASA.

The business operates on a recurring B2B model combining subscription-style canteen deliveries (fixed pricing per delivery, weekly menu planning) with managed services for personnel restaurants and coffee, supplemented by event and meeting catering revenue. Go-to-market is enterprise field sales led by a dedicated Sales and Marketing Director targeting private businesses in Greater Oslo and Bergen, supported by digital marketing (Google Ads, Facebook Pixel, organic social on Facebook/LinkedIn/Instagram) and email marketing via SuperOffice. The technology stack is entirely off-the-shelf — WordPress-based e-commerce, Visma accounting, Simployer/Msolution HR, SuperOffice CRM, Google Analytics — with no proprietary platform or AI components.

Group-level turnover stands at approximately 120 million NOK across 2group AS's two operating subsidiaries (2eat AS and 2clean AS). The business emphasizes short-chain, seasonal and organic ingredients, food produced in Mattilsynet-approved kitchens, and formal sustainability credentials including ISO 14001 and Miljøfyrtårn (Eco-Lighthouse) certifications plus memberships in Grønt Punkt Norge and KuttMatsvinn. Effective May 1, 2026, 2eat AS will consolidate with its sister company 2clean AS under the unified brand 'Nordn', bringing cleaning and food services under a single identity while preserving the same 350-employee workforce drawn from more than 35 nationalities and the Moe family ownership structure.

Name

2eat

Legal name

2eat AS

Website

https://2eat.no

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

2eat AS is a Norwegian B2B corporate food services provider, part of family-owned 2group AS, delivering canteen services, employee restaurants, and coffee solutions to approximately 700 corporate clients across Oslo and Bergen.

Ownership category

akta.pro rank

Product category

Contract Food Services

NAICS

Food Service Contractors (722310)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Contract Foodservice Management (Outsourced Catering) (THAFAIAH)

Keywords

• Corporate canteen services
• Staff restaurant management
• Workplace coffee solutions
• Contract food services
• Event catering services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Canteen Services: Canteen service delivery to smaller businesses where establishing an internal canteen is not economically viable or facilities are not suitable. Includes weekly menu planning, food delivery, setup, serving, cleaning, and clearing services at fixed pricing per delivery.
2. Personnel Restaurant Services: Full-service canteen solutions for larger corporate clients with dedicated dining facilities. Includes custom concept development, creative cooking, flexible solutions, and various payment options tailored to client needs.
3. Coffee Solutions: Coffee machine delivery, installation, daily service, refilling, and ordering. Complete coffee service partnership with Pelican Rouge by Selecta including access to their machine portfolio and dedicated business-focused service.
4. Event and Meeting Catering: Food and personnel supply for meetings, corporate events, company events, Christmas parties, and summer parties. Food produced in company's own kitchen ensuring consistent high quality.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

2eat AS is a Norwegian contract foodservice company that operates staff restaurants (personalrestauranter), canteen services (kantinedrift), workplace coffee solutions (kaffeløsninger), and event/meeting catering for businesses. The company delivers daily meals and beverage services to corporate customers, primarily in the Oslo and Bergen regions, and is a subsidiary of family-owned 2group AS.

Product overview

2eat is a Norwegian facility services provider specializing in corporate food and canteen solutions. The company operates as part of 2group AS (branded as Nordn from May 2026) and offers three core services: Kantineservice (small-scale canteen delivery), Personalrestaurant (full employee restaurants), and Kaffeløsninger (coffee solutions via Pelican Rouge by Selecta). The company serves approximately 700 corporate customers across Oslo and Bergen, with locations at Bryn, PP20 (Lysaker), and Mattorget/GV19. The entire group is rebranding to Nordn in May 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalrestaurant (Staff Restaurant Operations)
• Kantinedrift (Canteen Service)

Quantifiable outcome

• Serving up to 1,200 potential users at single location (Brynseng)
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Pelican Rouge by SelectacoreTechnology or IntegrationStrategic partnership for coffee machine solutions. Pelican Rouge by Selecta provides the machine portfolio covering all business needs, while 2eat manages the customer relationship, daily service, refilling, and ordering. 2eat has its own coffee roastery, controlling quality from roasting to the customer's cup. The partnership offers complete coffee service tailored specifically for businesses.
• SabonaminorOthersHumanitarian aid organization supported financially by 2group. Sabona works to improve lives of people in vulnerable communities in Zimbabwe, focusing on providing children and youth with equal opportunities for education and development regardless of background or financial situation. This support is part of 2group's work on UN Sustainable Development Goal 10 (Reduced Inequalities).

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Selecta Group: European coffee and vending services company; parent of Pelican Rouge, which is 2eat's strategic coffee solutions partner. Overlaps with 2eat's coffee solutions revenue stream at the broader workplace services level and could compete for end-customer relationships.

Direct peers

• Eurest: Compass Group subsidiary specialized in workplace dining and corporate cafeteria services. Direct competitor to 2eat's personnel restaurant and canteen service offerings in the European B2B market.
• ISS A/S: Danish-headquartered global facility services provider with significant workplace dining and canteen offerings for corporate clients. Directly competes with 2eat across Nordic markets and offers bundled services that threaten 2eat's focused single-category position.
• Coor Service Management: Nordic integrated facility services provider with workplace dining and canteen offerings. Particularly relevant: 2eat's Sales Director Sindre Berstad previously worked at Coor, confirming direct competitive overlap in Norway and Sweden.
• Sodexo: French global leader in contract foodservice and facilities management, with strong workplace dining and canteen operations across Europe. Direct competitor to 2eat for Norwegian corporate dining contracts and multinational accounts.
• Aramark: US-headquartered global provider of food and facilities services, with workplace dining and managed canteen offerings. Comparable business model targeting B2B clients in workplace and facility settings across multiple geographies.
• Compass Group: UK-based global contract foodservice leader with workplace dining, vending, and managed services. Directly competes with 2eat's canteen and personnel restaurant model across European B2B accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/2eatnorge
• Facebookfacebook.com/2eatnorge
• LinkedInlinkedin.com/company/2eat/?originalSubdomain=no
• Instagraminstagram.com/2groupno

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2eat