CRM ART- Customer Relationship Management Art

What CRM ART- Customer Relationship Management Art does

CRM ART is a privately held French B2B services provider founded in May 2008, headquartered in Saint-loup-cammas, that specializes in outsourced customer relationship management for press publishers, mail-order (VPC) companies, and associations. The company was created to serve clients affected when the market-leading subscription management firm relocated its southern France operations, and currently serves approximately 20 press publishers covering 100 titles with over 350,000 subscribers and 50,000 members under management. Its service portfolio spans four core lines (press subscription management, distance-selling order management, membership and federation administration, and donor/fundraising management) plus complementary direct marketing modules and organizational consulting.\n\nThe underlying technology is a proprietary CRM and database platform that consolidates operational data (subscriptions, orders, memberships, donations) with communication functions (mailing, phoning, surveys, prospecting) into unified marketing databases, with automated generation of statistical, accounting, and inventory dashboards. Service delivery is offered through three engagement models: full outsourcing, ASP (Application Service Provider) access for clients retaining operational autonomy, and on-demand support during staff absences. The company complements its platform with a curated partner network covering routeurs, printers, direct marketing agencies, subscription collectors, accountants, and legal advisors. Pricing is custom and undisclosed, with multi-year contracts and no public rate card. CRM ART markets itself on trust, transparency, and personalized service rather than on technology differentiation, with the entire team trained across all client files.

Name

CRM ART- Customer Relationship Management Art

Legal name

CRM-ART

Website

https://www.crm-art.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

CRM ART is a French B2B services provider, founded in 2008, that delivers outsourced customer relationship management to roughly 20 press publishers, mail-order companies, and associations, managing over 350,000 subscribers and 50,000 members via a proprietary CRM platform.

Ownership category

akta.pro rank

Product category

Customer Relationship Management Services

NAICS

Advertising Agencies (541810)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

CRM Strategy, Implementation & Managed Services (MPAAAIAD)

akta.pro secondary industries

CRM Managed Services & Support (BPAEAGAD), CRM Strategy & Consulting (BPAFAFAA), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Subscription management
• Customer relationship management
• Direct marketing services
• Press publisher services
• Membership administration

Headquarters

HQ city

Saint-loup-cammas

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription/Membership Management Services: CRM ART provides complete outsourced management of subscriber/adherent relationships including telephone reception, mail processing, subscription/renewal handling, claims management, routing, payment collection (cheques, credit cards, direct debits), NPAI return management, and automatic reminders. Revenue is generated through service fees tailored to client profile and needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

CRM ART is a French B2B service provider that outsources customer relationship management for press publishers, mail-order (VPC) companies, associations, clubs, and federations. Its core offerings span the full subscriber/customer lifecycle — from telephone reception, mail and order processing, subscription and membership renewals, payment collection (cheques, credit cards, direct debits), NPAI handling, statistical and accounting reporting — delivered either as full outsourcing or through an ASP model that lets clients retain operational autonomy.

Product overview

CRM ART operates as a specialized B2B service provider delivering outsourced customer relationship management solutions. The portfolio centers on four core service lines—Press Subscription Management, Distance Selling Order Management, Membership Administration, and Donor/Fundraising Management—all built around a unified CRM infrastructure. Complementary modules include Direct Marketing & Loyalty services (mailing campaigns, database enrichment, address processing) and Organizational Management consulting. Service delivery options include full outsourcing, co-management, or ASP (Application Service Provider) model where CRM ART provides platform access while clients retain operational control. The offering is architected as a comprehensive suite rather than discrete packaged products, with pricing structured according to client profile and requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Press Subscription Management (Gestion des Abonnés et Abonnements)
• Distance Selling / Order Management (Vente à Distance)
• Membership Management (Gestion des Adhésions)
• Donor and Fundraising Management (Gestion des Donateurs)
• Direct Marketing and Loyalty Services (Marketing Direct / Fidélisation)
• Organizational Management Consulting (Management Organisationnel)
• ASP (Application Service Provider) Solution

Quantifiable outcome

• Reduction in structure charges through outsourcing
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered support.

• Routeurs (Routing Companies)supportOthers · 1 January 2024CRM ART works daily with trusted routing partners to prepare routing files and manage the relationship with routers for distribution operations. These partners are selected based on client needs and their ability to adapt to requirements.
• Imprimeurs (Printers)supportOthers · 1 January 2024CRM ART collaborates with trusted printing partners to support publication and direct mail operations for clients. All partners are based in France but international collaboration is possible if preferred.
• Agences Conseil en Communication et Marketing DirectsupportImplementation/ SI/ Consulting Partner · 1 January 2024Communication and direct marketing consulting agencies that work with CRM ART to deliver comprehensive client solutions. Selected based on ability to meet client-specific needs.
• Sociétés de RéglagesupportOthers · 1 January 2024Adjustment/regulation companies that partner with CRM ART for operational fine-tuning of customer management processes. Selected based on client requirements.
• Collecteurs d'AbonnementssupportChannel Partner/ Reseller/ Distributor · 1 January 2024Subscription collection partners who work with CRM ART to manage subscription collection and commission rates for press publishers. Based in France with international capabilities if needed.
• Experts ComptablessupportImplementation/ SI/ Consulting Partner · 1 January 2024Accounting experts who partner with CRM ART to ensure proper financial management, auxiliary accounting, and integration with client accounting systems through interfaces.
• JuristessupportImplementation/ SI/ Consulting Partner · 1 January 2024Legal professionals who provide consultation and legal support for client operations, ensuring compliance and proper contractual frameworks for customer relationship management.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CDS Global: US-headquartered subscription management and circulation services provider for publishers and membership organizations. Most directly comparable peer given overlapping service lines in subscription lifecycle, payment processing and customer service outsourcing for media clients.

Emerging players

• Splio: French customer engagement and marketing automation platform offering CRM, loyalty and email/SMS campaigns. Competes for the same French mid-market clients seeking customer relationship capabilities, though delivered as SaaS rather than managed services.
• Actito: Belgium-headquartered, France-focused marketing automation and customer engagement platform. Targets similar B2B verticals (retail, media, associations) with subscription and loyalty campaign capabilities that overlap CRM ART's direct marketing offering.
• NP6 (Selligent): French-origin marketing automation platform serving publishers, retailers and associations with cross-channel campaign management. Overlaps CRM ART's direct marketing and customer database consolidation capabilities via a SaaS delivery model.
• Dolist: French email marketing and marketing automation vendor with strong presence among publishers and associations. Competes for the same direct marketing and database enrichment workloads CRM ART delivers as services.

Broad incumbents

• Salesforce: Global CRM platform incumbent whose Marketing Cloud and Sales Cloud cover subscription, customer engagement and campaign management use cases. Represents the in-house/SaaS alternative to CRM ART's outsourced delivery model for larger clients.
• HubSpot: Broad CRM and marketing automation incumbent adopted by mid-market publishers, associations and e-commerce brands. Increasingly enables clients to bring subscription and customer engagement functions in-house, eroding the outsourcing thesis.
• Adobe (Adobe Campaign): Enterprise marketing automation and customer experience platform via Adobe Campaign. Serves overlapping enterprise customers in media and membership with cross-channel campaign and database management capabilities.
• Publicis Groupe: Global advertising and marketing services group with significant French footprint across direct marketing, CRM and customer engagement. Competes indirectly through agency-led campaign execution that overlaps CRM ART's Marketing Direct / Fidélisation module.
• Sage: UK-headquartered business software incumbent with a strong installed base among French SMBs and associations for accounting, subscription and member management. Provides packaged software alternatives to CRM ART's managed services approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crm-art

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRM ART- Customer Relationship Management Art