What Modul does

MODUL AG is a privately held Swiss advertising distribution company headquartered in Luzern that operates exclusively in Central Switzerland. The company specializes in below-the-line cultural advertising ("Kultwerbung"), providing flyer, poster, digital screen, and hand-sampling distribution to cultural organizations, event organizers, gastronomy operators, music promoters, educational providers, and NGOs. Its physical infrastructure consists of over 500 Kultbox flyer distribution boxes, over 400 Kultwand poster display walls, and a partner venue program called Kultnetz, supplemented by 39 digital screens (Kultscreens) at 37 high-frequency locations across the cantons of Luzern, Zug, Nidwalden, and Uri. The offering also includes optional in-house printing (MODUL Druck) for integrated campaign execution.

The business model is direct-to-customer and transactional. Pricing is package-based with fixed tiers — for example, Package Bon-Appetit at 648 CHF, Package Kultur at 1,134 CHF, Package Rock & Pop at 1,584 CHF, and Package Zentralschweiz at 5,580 CHF — alongside custom-quoted digital screen campaigns billed weekly and usage-based pricing for the Kultnetwork. Pricing varies by format, number of locations, and campaign duration, with special conditions for NGOs and non-profit cultural organizations. All packages include a free consultation, and there is no stated minimum spend requirement. Go-to-market is primarily website-driven (modul.ch) with direct phone contact and email, supplemented by word-of-mouth referrals from cultural-sector clients such as Grand Casino Luzern, Radio 3FACH, and Luzernmobil. Revenue is generated almost entirely through these recurring campaign-based fees against fixed physical and digital inventory, with no disclosed subscription, SaaS, or data-monetization layer.

MODUL AG is registered as a Swiss Aktiengesellschaft (CH-100.4.020.799-0, VAT CHE-104.033.571) and has been operating for at least 20 years. Leadership consists of Marco Schmidiger (Geschäftsführer & Teilhaber / CEO and co-owner), with Christoph Knüsel also listed as a contact. The company is independently owned with no disclosed institutional investors, parent entity, subsidiaries, M&A activity, or external funding rounds, and it has no public filings on revenue or headcount. Its market is constrained geographically to the cantons of Central Switzerland, and the company has signaled incremental product evolution (digital screens, bundled packages, in-house print) rather than aggressive geographic expansion.

Name

Modul

Legal name

MODUL AG

Website

https://modul.ch

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

MODUL AG is a privately held Swiss below-the-line advertising distributor based in Luzern that operates an exclusive physical and digital out-of-home network (500+ flyer boxes, 400+ poster walls, 39 digital screens) across Central Switzerland, serving cultural organizations, event promoters, gastronomy operators, and NGOs with bundled campaign packages.

Ownership category

akta.pro rank

Product category

Out-of-home advertising services

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Material Distribution Services (541870)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Out-of-home advertising
• Flyer distribution services
• Poster advertising network
• Digital screen advertising
• Cultural marketing services

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Flyer Distribution Services: Distribution of printed flyers, brochures, and promotional materials through the Kultbox network at hundreds of locations. Fees are based on quantity of flyers and campaign duration.
2. Poster Display Services: Placement of posters (A3, A2, F4 Weltformat) on Kultwände at fixed locations across Central Switzerland. Pricing varies by format, number of locations, and campaign duration.
3. Digital Screen Advertising: Rotation-based advertising on 39 digital screens across Lucerne, Zug, Nidwalden, and Uri. Charged per week with 6,720 impressions per screen weekly.
4. Hand Sampling/Distribution: Direct hand-delivery of promotional materials at high-traffic locations such as train stations, concerts, and festivals. Includes permit acquisition and staff management.
5. Top-Banner Advertising: Premium banner placement on top of Kultbox units at over 400 locations in Central Switzerland.
6. Printing Services: Optional print services for campaign materials offered alongside distribution services, providing one-stop solution for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

MODUL AG sells physical out-of-home advertising placement and distribution services in Central Switzerland through its Kultbox flyer box network, Kultwand poster wall network, Kultscreens digital screen network, and Sampling hand-distribution service. Customers buy campaigns priced per flyer, poster, screen rotation, or sampling slot, with optional printing services and themed bundled packages for cultural, gastronomy, music, education and regional campaigns.

Product overview

MODUL is a cultural advertising distribution company based in Central Switzerland (Luzern) offering a modular portfolio of physical advertising products. The core offering consists of Kultbox (flyer distribution boxes at hundreds of locations), Kultwand (poster advertising at 400+ fixed locations), and Kultscreens (39 digital screens at high-traffic locations). These are supplemented by Sampling services for direct hand-distribution and Top-Banner advertising. MODUL bundles these distribution channels into themed packages targeting specific sectors (Kultur, Rock & Pop, Kurse, Bon-Appetit, Zentralschweiz, Weltplakat) with fixed pricing, while also offering custom campaigns. A print service (MODUL Druck) is available as an add-on. The platform operates through a partner venue network called Kultnetz for physical distribution points.

Differentiator

Problem solved

Functional benefit

Brands

• Kultbox: Flyer distribution boxes placed at hundreds of locations throughout Central Switzerland
• Kultwand
• Kultscreens
• Sampling
• Top-Banner
• Kultnetz

Products and services

• Kultbox Flyer distribution service placing promotional flyers, brochures and magazines in dedicated boxes at more than 500 restaurants, bars, cultural venues and public spaces across Central Switzerland for organizational advertisers.
• Kultwand Poster display advertising service using locked frames in A3, A2 and F4 Weltformat at over 400 fixed premium locations across Central Switzerland for organizational advertisers.
• Kultscreens Digital screen advertising service placing rotating ads on 39 digital screens (43–55 inch) at 37 high-frequency locations in Lucerne, Zug, Nidwalden and Uri, delivering 6,720 impressions per screen per week.
• Sampling Direct hand-to-hand distribution of flyers, brochures and product samples by trained promotional staff at train stations, concerts, festivals and other high-traffic locations in Central Switzerland, with permit acquisition and staff management included.
• Top-Banner Premium banner advertising placed above Kultbox units at over 400 locations in Central Switzerland for high-visibility exposure of organizational campaigns.
• MODUL Druck Print service producing flyers, brochures and posters for advertising campaigns, offered as an add-on so clients can obtain printed materials and distribution from a single provider.

Quantifiable outcome

• 6,720 impressions per digital screen per week, with each message appearing 60 times per hour
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Viooh: Programmatic digital-out-of-home ad-exchange platform enabling automated buying of digital screens. Represents the technological and competitive direction MODUL's Kultscreens offering must navigate.
• Allianz OOH Switzerland: Swiss OOH industry association/representative body shaping the competitive landscape MODUL operates in. Useful comparable for understanding the structural dynamics and benchmarks of the Swiss OOH market.

Direct peers

• APG|SGA: Switzerland's dominant out-of-home advertising operator, offering static and digital poster networks across the country. Directly competes with MODUL in the Swiss OOH space and dwarfs MODUL in scale and geographic reach.
• Clear Channel Switzerland: Major OOH advertising operator in Switzerland (part of Clear Channel Outdoor), running poster, transit, and digital networks nationwide. Competes with MODUL for the same outdoor and place-based advertising budgets in Swiss cities.
• JCDecaux Switzerland: Global OOH leader with Swiss operations focused on street furniture, billboards, and digital displays. Competes with MODUL for premium urban poster and display inventory in Switzerland.

Regional players

• Axiome AG: Swiss marketing and advertising services firm with regional focus. Operates in overlapping client segments (SMB and cultural advertisers) and comparable Swiss-market dynamics, making it a useful regional comparable.
• Plakatierung Wild: Swiss poster-placement and outdoor advertising specialist. Directly comparable to MODUL's Kultwand poster network in offering format and regional SMB client base.

Broad incumbents

• Publicis Groupe Switzerland: Global advertising and media-services group with Swiss operations handling OOH planning and buying for major advertisers. Provides a benchmark for the agency-side demand MODUL's clients operate within.
• Havas Switzerland: Global advertising agency network with Swiss operations offering integrated campaign planning and media buying, including OOH. Relevant comparable for the customer-side buying behavior MODUL's clients operate within.
• Ströer: Large German/European OOH and digital out-of-home operator. Relevant comparable for MODUL's poster and digital screen model, though Ströer operates at vastly greater scale across multiple countries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/modul-kultwerbung

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modul