Grupo Kalaes

What Grupo Kalaes does

Grupo Kalaes is a privately held, family-controlled multisectoral franchise holding company headquartered in São Paulo, Brazil, founded in 1995 by Sidney Kalaes. The holding operates a portfolio of five franchise brands spanning beauty education (Instituto Ana Hickmann), aesthetic medical clinics (Maislaser by Ana Hickmann), pet retail (Clube 04 Pet Store), dental clinics (Odonto Special by Sabrina Sato), and digital marketing and technology services (Mazukim), supplemented by the "Professor Franquia" franchise training program. Its primary customers are SMB franchisee entrepreneurs in Brazil who license the group's brands, operating models, and training frameworks in exchange for franchise fees and ongoing royalties.

The company's underlying technology stack is not publicly disclosed; the core operational offering consists of standardized brand playbooks, franchisee training curricula, and centralized marketing support rather than a proprietary technology platform. Celebrity partnerships with Ana Hickmann and Sabrina Sato function as central intangible assets, supplying brand recognition, consumer demand, and media reach across multiple sub-brands. The company also runs a structured new-business evaluation pipeline for prospective franchisees.

Grupo Kalaes generates revenue primarily through licensing and royalties from its franchise network, with no public pricing disclosure and no external institutional, PE, or public-market capital. Its operations are concentrated in Southeast Brazil and its growth to date has come from internal brand launches and the assembly of a celebrity-anchored multi-sector portfolio rather than acquisitions or external funding.

Name

Grupo Kalaes

Legal name

Grupo Kalaes

Website

https://kalaes.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo Kalaes is a privately held, family-controlled Brazilian franchise holding company operating five celebrity-anchored franchise brands across beauty education, aesthetic clinics, pet retail, dental, and digital marketing, generating revenue through franchise fees and royalties from SMB franchisees primarily in Southeast Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Franchise royalties and fees: As a multi-sector franchise holding company, Grupo Kalaes generates revenue through franchise fees and ongoing royalties from its network of franchisees across multiple brands operating in beauty, wellness, pet care, and dental sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Grupo Kalaes is a multisectoral franchise holding company that develops, owns, and expands franchise brands across beauty, wellness, pet care, dental, and digital marketing sectors. It sells franchise licenses to entrepreneurs, provides the brand, business model, training, and ongoing operational support, while generating revenue through franchise fees and royalties. Its portfolio includes Clube 04 Pet Store, Instituto Ana Hickmann, Maislaser by Ana Hickmann, Mazukim, Odonto Special by Sabrina Sato, and the Professor Franquia training program.

Product overview

Grupo Kalaes is a Multisectoral Franchise Holding company with 30 years of experience operating across multiple service sectors through its portfolio of franchise brands. The portfolio includes Clube 04 Pet Store (pet care retail), Instituto Ana Hickmann (professional beauty and technology education), Maislaser by Ana Hickmann (aesthetic medical treatments), Mazukim (digital marketing and technology services), Odonto Special by Sabrina Sato (dental clinic services), and Professor Franquia (franchise training programs). The holding provides total management, result acceleration, and sustainable expansion support to its franchisees.

Differentiator

Problem solved

Functional benefit

Brands

• Instituto Ana Hickmann: Professional school offering beauty and technology education programs with a pedagogical and educational innovative proposal.
• Clube 04 Pet Store
• Maislaser by Ana Hickmann
• Mazukim
• Odonto Special by Sabrina Sato

Products and services

• Clube 04 Pet Store

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Ana HickmanncoreStrategic or Co-development PartnerCelebrity entrepreneur Ana Hickmann is a key partner and brand ambassador for Instituto Ana Hickmann (professional beauty school) and Maislaser (laser hair removal and aesthetic clinic). Her involvement provides significant brand credibility, market visibility, and consumer trust for both franchise brands.
• Sabrina SatocoreStrategic or Co-development PartnerCelebrity presenter Sabrina Sato is partner and brand ambassador for Odonto Special dental clinic franchise. Her prominence brings high-profile recognition, social media presence, and trust to the dental brand, helping attract patients and franchise candidates.
• GRAACCminorOthersGrupo Kalaes supports GRAACC (Hospital de Câncer Infantil), a pediatric oncology reference hospital in São Paulo. GRAACC has a 72% average cure rate and serves patients from all Brazilian states and Latin America. GRAACC is JCI accredited.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MultiFranqueadora: Brazilian multi-brand franchise incubator and holding. Closest structural analog to Grupo Kalaes, operating multiple franchise concepts across distinct consumer verticals under one corporate roof.
• OdontoCompany: Largest dental clinic franchise network in Brazil. Direct competitor to Grupo Kalaes's Odonto Special brand, serving the same SMB and consumer dental market through a franchise model.
• CNA Idiomas: Brazilian language school franchise network. Comparable franchise operating model in the education vertical to Grupo Kalaes's Instituto Ana Hickmann professional school concept.
• WiseUp: Major English-language franchise school in Brazil. Comparable franchise-driven education business model and end-customer profile to Grupo Kalaes's Instituto Ana Hickmann.
• Espaçolaser: Brazilian franchise chain specializing in laser hair removal and aesthetic treatments. Directly competes with Grupo Kalaes's Maislaser brand in the same consumer category and franchise delivery model.
• Mundo Animal: Brazilian pet care franchise chain. Directly competes with Grupo Kalaes's Clube 04 Pet Store brand in the same franchise pet retail vertical.

Others

• Yduqs: Listed Brazilian education company. Operates in the same education-services vertical as Instituto Ana Hickmann but via a corporate, not franchise, delivery model; useful as a market-sizing reference for the Brazilian professional education opportunity.

Broad incumbents

• Petz: Largest listed pet retail chain in Brazil. Competes with Clube 04 Pet Store in the same consumer pet vertical but via corporate-owned stores rather than the franchise model Grupo Kalaes uses.
• Inspire Brands: Large US-based multi-brand restaurant franchise holding (Arby's, Buffalo Wild Wings, Sonic, etc.). Analogous multi-brand franchise holding architecture, providing a benchmark for portfolio governance and capital structure.
• Driven Brands: US-listed multi-brand franchise holding company (auto services). Comparable multi-brand franchise holding structure, demonstrating the institutional template Grupo Kalaes could aspire to as it scales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/GrupoKalaesHoldingMultissetorialdeFranquias
• Facebookfacebook.com/grupokalaes
• LinkedInlinkedin.com/company/grupo-kalaes
• Instagraminstagram.com/grupokalaes

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Kalaes