Jamberoo Action Park
Jamberoo Action Park is NSW's largest family-owned water theme park on a 40-hectare rainforest site in Jamberoo, NSW. It serves families, school groups, and corporate clients with thrill rides, family attractions, group bookings, F&B, retail, and shelter rentals.
- Company typePrivate
- Founded1980
- HeadquartersJamberoo, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Jamberoo Action Park does
Jamberoo Action Park is a privately-owned water theme park located in Jamberoo, NSW, Australia, operated by Propix Pty Ltd as part of the Eddy Group of Companies. The site traces back to a dairy farm purchased by the Eddy family in 1974; the park has operated continuously for over 45 years and is positioned as NSW's largest family-owned and operated water theme park, spanning approximately 40 hectares of subtropical rainforest near the Illawarra escarpment. The park's physical infrastructure includes an air-pressure wave generation system (Outback Bay, one of NSW's largest wave pools at 2.5 ML), an 8-lane racing mat slide (Octo Racer), a 290-metre tornado ride (The Perfect Storm), a 270-metre Funnel Web ride, and a Chairlift originally relocated by helicopter from the Snowy Mountains. Operations include a 100% on-site water recycling system across five dams and a biodiversity program protecting endangered Illawarra flora.
Jamberoo Action Park firmographics
Firmographics- Name
- Jamberoo Action Park
- Legal name
- Propix Pty Ltd
- Website
- https://jamberoo.net
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jamberoo Action Park is NSW's largest family-owned water theme park on a 40-hectare rainforest site in Jamberoo, NSW. It serves families, school groups, and corporate clients with thrill rides, family attractions, group bookings, F&B, retail, and shelter rentals.
- Ownership category
- akta.pro rank
Where Jamberoo Action Park is headquartered
LocationHeadquarters
- HQ city
- Jamberoo
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Jamberoo Action Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Park Admission Tickets: Primary revenue stream from ticket sales for park entry. Includes various ticket types: general admission, E-tickets with priority entry, season passes, group bundles, and school excursion tickets. Revenue generated per visitor with pricing based on age categories.
- Food and Beverage: On-site food and beverage outlets including multiple kiosks, licensed venues, and catering services for group bookings. Online food ordering available through third-party platform.
- Shelter and Hut Rentals: Rental of various shelters, huts, cabanas, and shacks throughout the park for group events and birthday parties. Pricing varies by type and season (peak vs off-peak).
- Retail Sales: Souvenir shop and retail outlets selling merchandise, water shoes, and other park-related items.
- Season Passes: Annual/seasonal passes granting unlimited entry during operating season with benefits including priority entry and 10% off in-park purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | E-Ticket Online (Child/Senior) |
| Subscription | Pay-as-you-go | E-Ticket Online (Adult) |
| Subscription | Pay-as-you-go | Gate Price (Child/Senior) |
| Subscription | Pay-as-you-go | Gate Price (Adult) |
| Subscription | Pay-as-you-go | Group/Bundle Ticket (Any Day) |
| Subscription | Annual | Season Pass |
| Subscription | Pay-as-you-go | School Excursion - Sunsafe Package |
| Subscription | Pay-as-you-go | School Excursion - ABC Package |
| Subscription | Pay-as-you-go | Birthday Party Package |
| Subscription | Pay-as-you-go | Picnic Shelter (Off Peak) |
| Subscription | Pay-as-you-go | Picnic Shelter (Peak) |
| Subscription | Pay-as-you-go | Velocity Cabana (Mon-Fri) |
| Subscription | Pay-as-you-go | Velocity Cabana (Weekends/Holidays) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Jamberoo Action Park product offering
Product offeringCore offering
Jamberoo Action Park operates an all-day water theme park in Jamberoo, NSW, Australia, selling general admission tickets and season passes that grant access to water rides, thrill slides, a wave pool, lazy river, kids' play areas, a chairlift, and landscape golf. The park also sells grouped offerings including school excursion packages, birthday party packages, and premium corporate experience packages, alongside ancillary paid services such as hut and shelter hire, BBQ facilities, day lockers, fast pass access, ticket protection, on-site food and beverage, and a retail store.
Product overview
Jamberoo Action Park is a single, unified water theme park — NSW's largest family-owned and operated water theme park — located in Jamberoo Valley, NSW, Australia. The core product is all-day park access via General Admission Tickets or Season Passes, which grant entry to all rides and attractions included in the ticket price. The park's ride portfolio spans thrill rides (Velocity Falls precinct including Octo Racer and The Stinger; Funnel Web; The Perfect Storm; The Taipan; Bobsled; Chairlift), family attractions (Outback Bay wave pool; Rapid River; Surf Hill; The Rock; Landscape Golf mini-golf), and kids rides (Banjo's Billabong; Billabong Beach; Kiddies Cove; Mushroom Pool). Add-on modules include Group Ticket Bundles and School Excursions (with catering options), Birthday Parties (with food, cake, and Sammy the Shark mascot visits), Premium Experience Packages (corporate events with exclusive venues and catering), Hut & Shelter Hire, Day Lockers, Fast Pass (priority queue access), Jamberoo Ticket Protection (refund insurance), Online Food Ordering via Chewzie, Surf Shack retail, BBQ facilities, and transport partnerships. The park also operates its own water recycling system and biodiversity program as integral sustainability infrastructure. The park is operated by Propix Pty Ltd as part of the Eddy Group of Companies (also encompassing Steamers Bar & Grill, City Beach Function Centre, and Longboard Café in Wollongong).
Differentiator
Problem solved
Functional benefit
Products and services
- Jamberoo Action Park General Admission All-day access ticket to the water theme park covering all rides, attractions, and facilities for individuals and families.
- Season Pass Multi-visit annual-style pass product providing repeat access to Jamberoo Action Park across an operating season for individuals and families.
- Velocity Falls Precinct Six-slide thrill ride precinct including The Stinger and Octo Racer, representing a $12 million investment to expand the park's thrill offering.
- Kiddies Cove Dedicated kids' play area within the park, designed for younger children with age-appropriate water activities.
- Outback Bay Wave Pool Large wave pool attraction offering beach-style wave cycles for swimming and family play.
- Chairlift Scenic chairlift spanning the park, providing elevated transport for guests and views of the 50-meter waterfall and grounds.
- Bobsled Classic bobsled-style water ride on the park's early ride lineup.
- Funnel Web $2 million thrill water ride launched as a high-profile addition to the park.
- The Perfect Storm Thrill water ride opened in 2016.
- The Taipan Signature thrill water slide at the park.
- Rapid River Lazy river ride for relaxed water-based circulation around the park.
- Surf Hill Multi-lane mat-racing water slide ride.
- The Rock Climbing attraction offering an active alternative to water-based rides.
- Billabong Beach Family water play area added as part of the park's 2001 expansion.
- Banjo's Billabong Family-friendly water play area introduced in 1995.
- Mushroom Pool Original mushroom-shaped children's water feature from the park's 1980 launch.
- Landscape Golf Minigolf attraction providing a non-water-based complementary offering.
- School Excursions Package Group ticket bundles and excursion packages designed for primary and secondary school student outings, including 5-Star Water Safety Accreditation coverage.
- Birthday Party Packages Turnkey birthday party packages for children including park access, food, and reserved celebration space for groups of guests.
- Premium Experience Packages Premium corporate and group experience packages offering tailored, enhanced servicing for team-building and large private group bookings.
- Hut & Shelter Hire Paid rental of reserved huts and shelters for guests seeking covered spaces during their visit.
- Fast Pass Paid add-on providing priority access or skip-the-queue benefits at selected rides for ticketholders.
- Jamberoo Ticket Protection Optional ticket protection insurance add-on offered at the time of ticket purchase.
- Day Lockers Day-use locker rental service for guests to securely store personal items during their visit.
- Surf Shack Retail On-site retail outlet selling souvenirs, swimwear, and park merchandise to guests.
- On-site Food & Beverage and Online Food Ordering Park-operated food and beverage outlets, including online food ordering, providing meals and refreshments to guests during their visit.
- BBQ Facilities Coin-operated BBQ facilities available to guests as part of the park's amenity offering.
Quantifiable outcome
- 100% water recycling - no town water supply used
- +1 more outcomes
Companies that use Jamberoo Action Park
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Jamberoo Action Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Jamberoo Action Park partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Coach HireminorPartner transport company providing private coach hire services for group transport to and from Jamberoo Action Park. Contact: 1300 565 091, [email protected]
- Shire Shuttle BusminorShuttle bus service providing private group transport from Sydney area to Jamberoo Action Park with packages including park entry tickets. Contact: 1300 857 589
- Kiama CoachesminorBus service operating Monday-Friday from Kiama Railway Station to Jamberoo Action Park, departing 9:50am and returning 4:17pm. Contact: 4232 3466
- Roller (Roller.app)coreTicketing and booking platform used for online ticket purchases, E-tickets, season passes, and additional purchases like lockers and shelters.
- Eddy Group of CompaniescoreParent company group including Jamberoo Action Park, Steamers Bar & Grill, City Beach Function Centre, and Longboard Cafe - all family-owned and operated businesses offering complementary hospitality and entertainment experiences.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Jamberoo Action Park competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Customer concentration
Jamberoo Action Park social profiles
Digital presenceJamberoo Action Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jamberoo Action Park leadership team
Management profileNumber of profiles
Jamberoo Action Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jamberoo Action Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jamberoo Action Park
What does Jamberoo Action Park do?
Jamberoo Action Park operates an all-day water theme park in Jamberoo, NSW, Australia, selling general admission tickets and season passes that grant access to water rides, thrill slides, a wave pool, lazy river, kids' play areas, a chairlift, and landscape golf. The park also sells grouped offerings including school excursion packages, birthday party packages, and premium corporate experience packages, alongside ancillary paid services such as hut and shelter hire, BBQ facilities, day lockers, fast pass access, ticket protection, on-site food and beverage, and a retail store.
Is Jamberoo Action Park a public or private company?
Jamberoo Action Park is a private company. It is classified as family owned and is currently operating.
When was Jamberoo Action Park founded?
Jamberoo Action Park was founded in 1980. It employs 101 to 250 people.
Where is Jamberoo Action Park based?
Jamberoo Action Park is headquartered in Jamberoo, Australia, in the Oceania region.
How does Jamberoo Action Park make money?
Five revenue lines are on record. Park Admission Tickets are the primary driver. The others are food and Beverage, shelter and Hut Rentals, retail Sales and season Passes.
Does Jamberoo Action Park have an API?
No public API is recorded for Jamberoo Action Park.